2023 Most Popular Business, Management & Marketing Bachelor's Degree Schools
Finding the Best Business, Management & Marketing Bachelor's Degree School for You
Business, Management & Marketing is the most popular major in the United States with 862,104 degrees and certificates handed out in 2020-2021.
There are so many programs in today's world that it can tough to figure out which one is the right one for you. You can choose a traditional brick and mortar school, or with the growth of online education, you can attend a school half-way across the country without even leaving your house. Also there are many trade schools that offer short-term programs that open up more career options.
Along with in-depth profiles of schools and the programs they offer, Course Advisor has created the Most Popular Business, Management & Marketing Bachelor's Degree Schools to help you in your search for the best school for you. Our analysis looked at 1,799 schools in the United States to see which bachelor's degree programs were the most popular for students. To create this ranking we looked at how many students graduated from the Business, Management & Marketing program at each school on the list.
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2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the United States
Check out the business, management and marketing bachelor's degree programs at these schools if you want to attend one of the most popular in the United States.
Top 25 Most Popular Schools for a Bachelor's in Business, Management & Marketing
Our analysis found Western Governors University to be the most popular school for business, management and marketing students who want to pursue a bachelor’s degree in the United States. Located in the suburb of Salt Lake City, WGU is a private not-for-profit college with a fairly large student population.
Women make up 56% of the business, management and marketing majors at the school.
Read full report on Business, Management & Marketing at Western Governors University
You’ll be in good company if you decide to attend University of Phoenix - Arizona. It ranked #2 on our 2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools list. Located in the city of Tempe, UOPX - Arizona is a private for-profit school with a fairly large student population.
About 61% of the students majoring in business, management and marketing at the school are women while 39% are male.
A rank of #3 on this year’s list means Southern New Hampshire University is a great place for business, management and marketing students working on their bachelor’s degree. Located in the suburb of Manchester, SNHU is a private not-for-profit school with a fairly large student population.
Women make up 58% of the business, management and marketing majors at the school.
Full Business, Management & Marketing at Southern New Hampshire University Report
You’ll be in good company if you decide to attend Florida International University. It ranked #4 on our 2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools list. Located in the suburb of Miami, FIU is a public school with a fairly large student population.
About 55% of the students majoring in business, management and marketing at the school are women while 45% are male.
Full Business, Management & Marketing at Florida International University Report
The in-demand bachelor’s degree programs at Arizona State University - Tempe helped the school earn the #5 place on this year’s ranking of the most popular business, management and marketing schools in the United States. ASU - Tempe is a fairly large public school located in the midsize city of Tempe.
Women make up 41% of the business, management and marketing majors at the school.
Read full report on Business, Management & Marketing at Arizona State University - Tempe
Baruch College did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #6 on the list. Located in the large city of New York, Baruch is a public college with a fairly large student population.
Of the 3,069 students majoring in business, management and marketing at Baruch, 50% are male and 50% are female.
Read full report on Business, Management & Marketing at Baruch College
University of Central Florida landed the #8 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Located in the suburb of Orlando, UCF is a public school with a very large student population.
About 50% of the students majoring in business, management and marketing at the school are women while 50% are male.
Full Business, Management & Marketing at University of Central Florida Report
University of Georgia came in at #9 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools ranking. Located in the city of Athens, UGA is a public college with a very large student population.
About 44% of the students majoring in business, management and marketing at the school are women while 56% are male.
Full Business, Management & Marketing at University of Georgia Report
California State University - Fullerton ranked #10 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools list. Cal State Fullerton is a fairly large public school located in the suburb of Fullerton.
Of the 2,523 students majoring in business, management and marketing at Cal State Fullerton, 54% are male and 46% are female.
Full Business, Management & Marketing at California State University - Fullerton Report
The University of Alabama did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #11 on the list. UA is a very large public school located in the city of Tuscaloosa.
About 42% of the students majoring in business, management and marketing at the school are women while 58% are male.
University of Houston ranked #12 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools list. Located in the large city of Houston, UH is a public school with a fairly large student population.
About 49% of the students majoring in business, management and marketing at the school are women while 51% are male.
With a ranking of #13, University of Maryland Global Campus did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the large suburb of Adelphi, UMGC is a public college with a very large student population.
About 56% of the students majoring in business, management and marketing at the school are women while 44% are male.
Read full report on Business, Management & Marketing at University of Maryland Global Campus
Grand Canyon University ranked #14 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools list. Located in the city of Phoenix, Grand Canyon University is a private for-profit college with a very large student population.
Of the 2,297 students majoring in business, management and marketing at Grand Canyon University, 47% are male and 53% are female.
Read full report on Business, Management & Marketing at Grand Canyon University
Florida State University came in at #15 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools ranking. Located in the midsize city of Tallahassee, Florida State is a public school with a very large student population.
About 43% of the students majoring in business, management and marketing at the school are women while 57% are male.
University of South Carolina - Columbia did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #16 on the list. Located in the city of Columbia, UofSC is a public school with a very large student population.
Women make up 47% of the business, management and marketing majors at the school.
Read full report on Business, Management & Marketing at University of South Carolina - Columbia
Ohio State University - Main Campus landed the #17 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Ohio State is a very large public school located in the large city of Columbus.
Women make up 40% of the business, management and marketing majors at the school.
Read full report on Business, Management & Marketing at Ohio State University - Main Campus
American Public University System ranked #18 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools list. Located in the town of Charles Town, American Military University is a private for-profit school with a fairly large student population.
About 34% of the students majoring in business, management and marketing at the school are women while 66% are male.
Full Business, Management & Marketing at American Public University System Report
With a ranking of #19, Indiana University - Bloomington did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the small city of Bloomington, IU Bloomington is a public school with a very large student population.
Women make up 36% of the business, management and marketing majors at the school.
Texas A&M University - College Station came in at #20 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools ranking. Located in the city of College Station, Texas A&M College Station is a public school with a fairly large student population.
Women make up 45% of the business, management and marketing majors at the school.
Full Business, Management & Marketing at Texas A&M University - College Station Report
San Diego State University did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #21 on the list. Located in the city of San Diego, SDSU is a public college with a fairly large student population.
About 47% of the students majoring in business, management and marketing at the school are women while 53% are male.
Full Business, Management & Marketing at San Diego State University Report
California State University - Northridge did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #22 on the list. Located in the city of Northridge, CSUN is a public college with a very large student population.
About 46% of the students majoring in business, management and marketing at the school are women while 54% are male.
Read full report on Business, Management & Marketing at California State University - Northridge
Liberty University ranked #23 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools list. Located in the city of Lynchburg, Liberty University is a private not-for-profit college with a fairly large student population.
Of the 1,914 students majoring in business, management and marketing at Liberty University, 50% are male and 50% are female.
Full Business, Management & Marketing at Liberty University Report
California State Polytechnic University - Pomona came in at #24 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools ranking. Located in the suburb of Pomona, Cal Poly Pomona is a public school with a very large student population.
About 45% of the students majoring in business, management and marketing at the school are women while 55% are male.
Full Business, Management & Marketing at California State Polytechnic University - Pomona Report
University of South Florida - Main Campus did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #25 on the list. USF Tampa is a very large public school located in the city of Tampa.
Women make up 43% of the business, management and marketing majors at the school.
Full Business, Management & Marketing at University of South Florida - Main Campus Report
Rest of the Top 50 Most Popular Business, Management & Marketing Bachelor's Degree Schools
Additional Award Winners
This section represents the remainder of the schools awarded a Most Popular Business, Management & Marketing Bachelor's Degree Schools badge. Showing in this list means the college was ranked in the top 15% of the 1799 different United States business, management and marketing schools we analyzed.
Honorable Mentions
These are some additional schools worth mentioning that are also popular but just didn't quite make the cut to earn our top Most Popular Business, Management & Marketing Bachelor's Degree Schools award.
Business, Management & Marketing by Region
View the Most Popular Business, Management & Marketing Bachelor's Degree Schools for a specific region near you.
| Region |
|---|
| Southeast |
| New England |
| Rocky Mountains |
| Plains States |
| Middle Atlantic |
| Far Western US |
| Southwest |
| Great Lakes |
Business, Management & Marketing Related Majors
Business, Management & Marketing Majors to Study
| Major | Annual Graduates |
|---|---|
| Business Administration & Management | 416,590 |
| Accounting | 99,265 |
| Finance & Financial Management | 57,778 |
| General Business/Commerce | 56,042 |
| Marketing | 52,916 |
| Management Sciences & Quantitative Methods | 43,382 |
| Human Resource Management | 28,787 |
| Business Support & Assistant Services | 19,119 |
| Hospitality Management | 17,689 |
| Management Information Systems | 13,680 |
| Entrepreneurial Studies | 11,319 |
| International Business | 9,101 |
| Real Estate | 6,547 |
| General Sales & Marketing | 5,923 |
| Business/Managerial Economics | 5,667 |
| Specialized Sales, Merchandising & Marketing | 5,191 |
| Other Business, Management & Marketing | 4,822 |
| Construction Management | 3,846 |
| Insurance | 1,809 |
| Taxation | 1,547 |
| Business/Corporate Communications | 1,029 |
| Telecommunications Management | 55 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Amit Savargaonkar.
More about our data sources and methodologies.
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