2023 Most Popular Business, Management & Marketing Bachelor's Degree Schools
Finding the Best Business, Management & Marketing Bachelor's Degree School for You
Business, Management & Marketing is the most popular major in the United States with 862,104 degrees and certificates handed out in 2020-2021.
There are so many programs in today's world that it can tough to figure out which one is the right one for you. You can choose a traditional brick and mortar school, or with the growth of online education, you can attend a school half-way across the country without even leaving your house. Also there are many trade schools that offer short-term programs that open up more career options.
Along with in-depth profiles of schools and the programs they offer, Course Advisor has created the Most Popular Business, Management & Marketing Bachelor's Degree Schools to help you in your search for the best school for you. Our analysis looked at 1,799 schools in the United States to see which bachelor's degree programs were the most popular for students. To create this ranking we looked at how many students graduated from the Business, Management & Marketing program at each school on the list.
2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the United States
Check out the business, management and marketing bachelor's degree programs at these schools if you want to attend one of the most popular in the United States.
Top 25 Most Popular Schools for a Bachelor's in Business, Management & Marketing
Our 2023 rankings named Western Governors University the most popular school in the United States for business, management and marketing students working on their bachelor’s degree. Located in the large suburb of Salt Lake City, WGU is a private not-for-profit college with a very large student population.
Women make up 56% of the business, management and marketing majors at the school.
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The in-demand bachelor’s degree programs at University of Phoenix - Arizona helped the school earn the #2 place on this year’s ranking of the most popular business, management and marketing schools in the United States. Located in the city of Tempe, UOPX - Arizona is a private for-profit college with a fairly large student population.
About 61% of the students majoring in business, management and marketing at the school are women while 39% are male.
Full Business, Management & Marketing at University of Phoenix - Arizona Report
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A rank of #3 on this year’s list means Southern New Hampshire University is a great place for business, management and marketing students working on their bachelor’s degree. Located in the medium-sized suburb of Manchester, SNHU is a private not-for-profit school with a very large student population.
Women make up 58% of the business, management and marketing majors at the school.
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Out of the 1,799 schools in the United States that were part of this year’s ranking, Florida International University landed the # 4 spot on the list. Located in the large suburb of Miami, FIU is a public school with a very large student population.
About 55% of the students majoring in business, management and marketing at the school are women while 45% are male.
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A rank of #5 on this year’s list means Arizona State University - Tempe is a great place for business, management and marketing students working on their bachelor’s degree. ASU - Tempe is a fairly large public school located in the medium-sized city of Tempe.
Women make up 41% of the business, management and marketing majors at the school.
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Baruch College did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #6 on the list. Located in the large city of New York, Baruch is a public school with a fairly large student population.
Of the 3,069 students majoring in business, management and marketing at Baruch, 50% are male and 50% are female.
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University of Central Florida came in at #8 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools ranking. Located in the large suburb of Orlando, UCF is a public school with a very large student population.
About 50% of the students majoring in business, management and marketing at the school are women while 50% are male.
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University of Georgia ranked #9 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools list. Located in the midsize city of Athens, UGA is a public college with a very large student population.
About 44% of the students majoring in business, management and marketing at the school are women while 56% are male.
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California State University - Fullerton landed the #10 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Cal State Fullerton is a fairly large public school located in the suburb of Fullerton.
Of the 2,523 students majoring in business, management and marketing at Cal State Fullerton, 54% are male and 46% are female.
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The University of Alabama landed the #11 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. UA is a very large public school located in the city of Tuscaloosa.
About 42% of the students majoring in business, management and marketing at the school are women while 58% are male.
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University of Houston did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #12 on the list. Located in the city of Houston, UH is a public college with a fairly large student population.
About 49% of the students majoring in business, management and marketing at the school are women while 51% are male.
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With a ranking of #13, University of Maryland Global Campus did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the suburb of Adelphi, UMGC is a public college with a fairly large student population.
About 56% of the students majoring in business, management and marketing at the school are women while 44% are male.
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Grand Canyon University did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #14 on the list. Located in the large city of Phoenix, Grand Canyon University is a private for-profit school with a fairly large student population.
Of the 2,297 students majoring in business, management and marketing at Grand Canyon University, 47% are male and 53% are female.
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Florida State University landed the #15 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Located in the midsize city of Tallahassee, Florida State is a public school with a very large student population.
About 43% of the students majoring in business, management and marketing at the school are women while 57% are male.
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With a ranking of #16, University of South Carolina - Columbia did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the medium-sized city of Columbia, UofSC is a public college with a fairly large student population.
Women make up 47% of the business, management and marketing majors at the school.
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Ohio State University - Main Campus landed the #17 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Ohio State is a very large public school located in the city of Columbus.
Women make up 40% of the business, management and marketing majors at the school.
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American Public University System came in at #18 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools ranking. Located in the town of Charles Town, American Military University is a private for-profit school with a fairly large student population.
About 34% of the students majoring in business, management and marketing at the school are women while 66% are male.
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Indiana University - Bloomington ranked #19 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools list. Located in the city of Bloomington, IU Bloomington is a public college with a fairly large student population.
Women make up 36% of the business, management and marketing majors at the school.
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Texas A&M University - College Station ranked #20 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools list. Located in the midsize city of College Station, Texas A&M College Station is a public college with a fairly large student population.
Women make up 45% of the business, management and marketing majors at the school.
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San Diego State University came in at #21 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools ranking. Located in the large city of San Diego, SDSU is a public college with a fairly large student population.
About 47% of the students majoring in business, management and marketing at the school are women while 53% are male.
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With a ranking of #22, California State University - Northridge did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the large city of Northridge, CSUN is a public college with a fairly large student population.
About 46% of the students majoring in business, management and marketing at the school are women while 54% are male.
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Liberty University ranked #23 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools list. Located in the city of Lynchburg, Liberty University is a private not-for-profit school with a fairly large student population.
Of the 1,914 students majoring in business, management and marketing at Liberty University, 50% are male and 50% are female.
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With a ranking of #24, California State Polytechnic University - Pomona did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the large suburb of Pomona, Cal Poly Pomona is a public school with a very large student population.
About 45% of the students majoring in business, management and marketing at the school are women while 55% are male.
Full Business, Management & Marketing at California State Polytechnic University - Pomona Report
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University of South Florida - Main Campus did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #25 on the list. USF Tampa is a very large public school located in the city of Tampa.
Women make up 43% of the business, management and marketing majors at the school.
Read full report on Business, Management & Marketing at University of South Florida - Main Campus
Request InformationRest of the Top 50 Most Popular Business, Management & Marketing Bachelor's Degree Schools
Additional Award Winners
This section represents the remainder of the schools awarded a Most Popular Business, Management & Marketing Bachelor's Degree Schools badge. Showing in this list means the college was ranked in the top 15% of the 1799 different United States business, management and marketing schools we analyzed.
Honorable Mentions
These are some additional schools worth mentioning that are also popular but just didn't quite make the cut to earn our top Most Popular Business, Management & Marketing Bachelor's Degree Schools award.
Business, Management & Marketing by Region
View the Most Popular Business, Management & Marketing Bachelor's Degree Schools for a specific region near you.
Region |
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Southeast |
New England |
Rocky Mountains |
Plains States |
Middle Atlantic |
Far Western US |
Southwest |
Great Lakes |
Business, Management & Marketing Related Majors
Business, Management & Marketing Majors to Study
Major | Annual Graduates |
---|---|
Business Administration & Management | 416,590 |
Accounting | 99,265 |
Finance & Financial Management | 57,778 |
General Business/Commerce | 56,042 |
Marketing | 52,916 |
Management Sciences & Quantitative Methods | 43,382 |
Human Resource Management | 28,787 |
Business Support & Assistant Services | 19,119 |
Hospitality Management | 17,689 |
Management Information Systems | 13,680 |
Entrepreneurial Studies | 11,319 |
International Business | 9,101 |
Real Estate | 6,547 |
General Sales & Marketing | 5,923 |
Business/Managerial Economics | 5,667 |
Specialized Sales, Merchandising & Marketing | 5,191 |
Other Business, Management & Marketing | 4,822 |
Construction Management | 3,846 |
Insurance | 1,809 |
Taxation | 1,547 |
Business/Corporate Communications | 1,029 |
Telecommunications Management | 55 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Amit Savargaonkar.
More about our data sources and methodologies.