Northwood University Overview
Northwood University is a private not-for-profit institution situated in Midland, Michigan. The surrounding area of the school is a good match for students who enjoy city life.
What Is Northwood University Known For?
- Students at Northwood may have an easier time interacting with their teachers since the student to faculty ratio at the school is 9 to 1.
- The 4% student loan default rate at Northwood is better than the national rate of 10.1%. That's a good sign that you may be able to pay off student loans easier than your peers at other schools can.
- Although it may not be available for every major, the doctor's degree is the highest award a student can attain at Northwood.
- In 2019-2020, 100% of the faculty were full-time.
- A student who earns a bachelor's degree from Northwood makes roughly $55,963 a year. This is 37% more than their peers from other colleges and universities.
- It takes the average Northwood student 4.2 years to graduate. This is pretty good when compared to the national rate of 4.4 years.
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Northwood University Rankings
Our rankings are based on an outcomes-based approach rather than subjective ones used by other media outlets. As such, we utilize data from the Integrated Postsecondary Education Data System (IPEDS) and the College Scorecard, among other sources. Visit our rankings and methodology section to learn more.
Program Level Awards
These are highlights of some of the most noteworthy awards granted to specific programs at Northwood.
Awards From Around the Web
The following table lists some notable awards Northwood has earned from around the web.
Rank | Ranking Name | Source |
---|---|---|
#1 | Best Vehicle and Vehicle Parts and Accessories Marketing Operations Schools | College Factual |
#4 | Best Fashion Merchandising Schools | College Factual |
#5 | Best Specialized Sales, Merchandising & Marketing Schools | College Factual |
#113 | Best Marketing Schools | College Factual |
#190 | Best Business Administration & Management Schools | College Factual |
#232 | Best Business, Management & Marketing Schools | College Factual |
Where Is Northwood University?

Contact details for Northwood are given below.
Contact Details | |
---|---|
Address: | 4000 Whiting Dr, Midland, MI 48640-2398 |
Phone: | 800-622-9000 |
Website: | www.northwood.edu |
Facebook: | http://facebook.com/northwoodu |
Twitter: | http://twitter.com/northwoodu |
How Do I Get Into Northwood?
You can apply to Northwood online at: apply.northwood.edu/Pages/Welcome.aspx
Admission Requirements for Northwood
Submission | Required? |
---|---|
High School GPA | required |
High School Rank | recommended |
High School Transcript | required |
College Prep Program | recommended |
Recommendations | recommended |
SAT or ACT Scores | required |
TOEFL | required |
How Hard Is It To Get Into Northwood?
Approximately 67% of accepted students are men and 33% are women. The acceptance rate for men is 77%, and the acceptance rate for women is 76%.
Average Test Scores
About 84% of students accepted to Northwood submitted their SAT scores. When looking at the 25th through the 75th percentile, SAT Evidence-Based Reading and Writing scores ranged between 490 and 590. Math scores were between 500 and 590.
Can I Afford Northwood University?
The net price is calculated by adding tuition, room, board and other costs and subtracting financial aid.
Student Loan Debt
It's not uncommon for college students to take out loans to pay for school. In fact, almost 66% of students nationwide depend at least partially on loans. At Northwood, approximately 90% of students took out student loans averaging $7,704 a year. That adds up to $30,816 over four years for those students.
The student loan default rate at Northwood is 4.3%. This is significantly lower than the national default rate of 10.1%, which is a good sign that you'll be able to pay back your student loans.
Northwood University Undergraduate Student Diversity

There are also 287 graduate students at the school.
Gender Diversity
Of the 1,358 full-time undergraduates at Northwood, 61% are male and 39% are female.

Racial-Ethnic Diversity
The racial-ethnic breakdown of Northwood University students is as follows.

Race/Ethnicity | Number of Grads |
---|---|
Asian | 24 |
Black or African American | 97 |
Hispanic or Latino | 75 |
White | 989 |
International Students | 33 |
Other Races/Ethnicities | 140 |
Geographic Diversity
Michigan students aren't the only ones who study at Northwood University. At this time, 15 states are represented by the student population at the school.
Over 31 countries are represented at Northwood. The most popular countries sending students to the school are China, Netherlands, and Germany.
Online Learning at Northwood University
The following chart shows how the online learning population at Northwood has changed over the last few years.

This school is the 5th most popular in Michigan for online learning according to the online graduations recorded by the Department of Education for the academic year 2019-2020.
Online Affordability Rankings of Northwood
During the most recent year for which we have data, the full-time undergraduate tuition at Northwood University was $29,480 for both in-state and out-of-state students. The following table shows how Northwood is ranked for affordability for both in-state and out-of-state students among colleges and universities that are not mostly online.
Major | Tuition for In-State Students | Tuition for Out-of-State Students |
---|---|---|
Specialized Sales, Merchandising & Marketing | #7 | #7 |
Insurance | #10 | #10 |
Entrepreneurial Studies | #21 | #21 |
Radio, Television & Digital Communication | #23 | #23 |
Hospitality Management | #37 | #37 |
International Business | #54 | #54 |
Parks, Recreation, Leisure, & Fitness Studies | #59 | #56 |
Health & Physical Education | #59 | #59 |
Information Science | #72 | #60 |
Online Growth Rankings of Northwood
The average growth rate over the last four years of online students at Northwood University was 1.9%. This is the #1,639 largest growth rate of all schools that are only partially online. This refers to all students at Northwood regardless of major.
The following table shows the 1-year growth rate of Northwood majors that offer at least one online course. This table only includes majors with positive growth.
Major | 1-Year Growth Rate |
---|---|
Accounting | 10% |
Communication & Journalism | 21% |
Hospitality Management | 33% |
Insurance | 17% |
Marketing | 4% |
The table below shows how the average growth rate over 4 years at Northwood ranks compared to all other partially online schools that offer a specific major. Note that the majors may or may not be offered online at Northwood.
Major | Growth Rate Rank | |
---|---|---|
Specialized Sales, Merchandising & Marketing | #16 | |
Insurance | #22 | |
Radio, Television & Digital Communication | #47 | |
International Business | #77 | |
Information Science | #97 | |
Hospitality Management | #116 | |
Management Information Systems | #117 | |
Finance & Financial Management | #154 | |
Entrepreneurial Studies | #157 | |
Marketing | #249 | |
Health & Physical Education | #265 | |
Parks, Recreation, Leisure, & Fitness Studies | #292 | |
Communication & Journalism | #320 | |
Computer Information Systems | #371 |
When we speak of partially online, we are referring to schools whose online population is less than 50% of its total student body. Mostly online refers to those with online populations greater than or equal to 50%.
Northwood University Undergraduate Concentrations
The table below shows the number of awards for each concentration.
Major | Associate’s | Bachelor’s | Master’s | TOTAL |
---|---|---|---|---|
Business Administration & Management | 19 | 389 | 141 | 549 |
Accounting | 0 | 110 | 0 | 110 |
Marketing | 0 | 92 | 0 | 92 |
Finance & Financial Management | 0 | 43 | 14 | 57 |
Specialized Sales, Merchandising & Marketing | 0 | 51 | 0 | 51 |
Management Sciences & Quantitative Methods | 0 | 25 | 0 | 25 |
Health & Physical Education | 0 | 22 | 0 | 22 |
International Business | 0 | 18 | 0 | 18 |
Public Relations & Advertising | 0 | 16 | 0 | 16 |
Entrepreneurial Studies | 0 | 15 | 0 | 15 |
Information Science | 0 | 14 | 0 | 14 |
Health & Medical Administrative Services | 0 | 12 | 0 | 12 |
Hospitality Management | 0 | 9 | 0 | 9 |
Insurance | 0 | 6 | 0 | 6 |
Business/Managerial Economics | 0 | 5 | 0 | 5 |
Radio, Television & Digital Communication | 0 | 3 | 0 | 3 |
Computer Information Systems | 0 | 3 | 0 | 3 |
Management Information Systems | 0 | 0 | 0 | 0 |
Information Technology | 0 | 0 | 0 | 0 |
TOTAL | 19 | 833 | 155 | 1,007 |
References
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
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