Business, Management & Marketing at The University of Alabama

Every business, management and marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the business, management and marketing program at The University of Alabama stacks up to those at other schools.

UA is located in Tuscaloosa, Alabama and has a total student population of 37,840. In the 2020-2021 academic year, 2,431 students received a bachelor's degree in business, management and marketing from UA.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

UA Business, Management & Marketing Degrees Available

• Bachelor’s Degree in Business, Management & Marketing
• Master’s Degree in Business, Management & Marketing
• Doctorate Degree in Business, Management & Marketing

UA Business, Management & Marketing Rankings

The following rankings from College Factual show how the business, management and marketing progam at UA compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The business, management and marketing major at UA is not ranked on College Factual’s Best Colleges and Universities for Business, Management & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Business, Management & Marketing Schools	27
Most Popular Business, Management & Marketing Doctor’s Degree Schools	82

In 2021, 545 students received their master’s degree in business, management and marketing from UA. This makes it the #84 most popular school for business, management and marketing master’s degree candidates in the country.

There were 10 students who received their doctoral degrees in business, management and marketing, making the school the #83 most popular school in the United States for this category of students.

Business, Management & Marketing Student Demographics at UA

Take a look at the following statistics related to the make-up of the business, management and marketing majors at The University of Alabama.

UA Business, Management & Marketing Bachelor’s Program

The business, management and marketing program at UA awarded 2,431 bachelor's degrees in 2020-2021. About 58% of these degrees went to men with the other 42% going to women.

About 84% of those who receive a bachelor's degree in business, management and marketing at UA are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a bachelor's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	25
Black or African American	120
Hispanic or Latino	105
White	2,047
International Students	33
Other Races/Ethnicities	101

UA Business, Management & Marketing Master’s Program

Of the 545 students who graduated with a master’s in business, management and marketing from UA in 2021, 52% were men and 48% were women.

Of the students who received a business, management and marketing master's degree from UA, 83% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from The University of Alabama with a master's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	7
Black or African American	34
Hispanic or Latino	23
White	450
International Students	9
Other Races/Ethnicities	22

UA also has a doctoral program available in business, management and marketing. In 2021, 10 students graduated with a doctor's degree in this field.

Concentrations Within Business, Management & Marketing

If you plan to be a business, management and marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at The University of Alabama. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing	746
Finance & Financial Management	662
Business Administration & Management	605
Accounting	406
Business/Managerial Economics	212
Management Information Systems	124
Hospitality Management	110
Management Sciences & Quantitative Methods	104
Taxation	17

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for AL, the home state for The University of Alabama.

Occupation	Jobs in AL	Average Salary in AL
Secretaries and Administrative Assistants	46,100	$35,670
Customer Service Representatives	34,750	$33,580
Office Clerks	29,780	$25,800
General and Operations Managers	28,600	$118,440
Wholesale and Manufacturing Sales Representatives	22,480	$64,510

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Deutschlandreform under License

More about our data sources and methodologies.