Specialized Marketing

Types of Degrees Specialized Marketing Majors Are Getting

The following table lists how many specialized sales, merchandising & marketing graduations there were for each degree level during the last year for which data was available.

Education Level	Number of Grads
Bachelor’s Degree	2,053
Associate Degree	1,185
Basic Certificate	802
Master’s Degree	170
Undergraduate Certificate	67
Graduate Certificate	45

What Specialized Marketing Majors Need to Know

People with careers related to specialized marketing were asked what knowledge areas, skills, and abilities were important for their jobs. They weighted these areas on a scale of 1 to 5 with 5 being the highest.

Knowledge Areas for Specialized Marketing Majors

Specialized Marketing majors often go into careers in which the following knowledge areas are important:

• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Skills for Specialized Marketing Majors

specialized marketing majors are found most commonly in careers in which the following skills are important:

• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Speaking - Talking to others to convey information effectively.
• Persuasion - Persuading others to change their minds or behavior.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Social Perceptiveness - Being aware of others’ reactions and understanding why they react as they do.

Abilities for Specialized Marketing Majors

As you progress with your specialized marketing degree, there are several abilities you should pick up that will help you in whatever related career you choose. These abilities include:

• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.
• Speech Recognition - The ability to identify and understand the speech of another person.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.

What Can You Do With a Specialized Marketing Major?

People with a specialized marketing degree often go into the following careers:

Job Title	Job Growth Rate	Median Salary
First-Line Supervisors of Non-Retail Sales Workers	4.9%	$73,390
First-Line Supervisors of Retail Sales Workers	3.8%	$39,630
Lodging Managers	4.0%	$53,390
Parts Salespersons	5.0%	$30,430
Sales Agents, Financial Services	6.2%	$64,120
Sales Agents, Securities and Commodities	6.2%	$64,120
Sales and Related Workers	10.6%	$33,220
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products	5.2%	$58,510

Who Is Getting a Bachelor’s Degree in Specialized Marketing?

This is a less frequently chosen undergraduate major. Only 2,620 students graduated with a bachelor’s degree in specialized sales, merchandising & marketing in 2021, making it rank #120 in popularity. The major attracts more women than men. About 85% of the recent graduates in this field are female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of specialized marketing majors is as follows:

Race/Ethnicity	Number of Grads
Asian	118
Black or African American	199
Hispanic or Latino	315
White	1,177
International Students	119
Other Races/Ethnicities	125

Geographic Diversity

Specialized Marketing appeals to people across the globe. About 5.8% of those with this major are international students.

Amount of Education Required for Careers Related to Specialized Marketing

Some degrees associated with specialized marketing may require an advanced degree, while others may not even require a bachelor’s in the field. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to specialized marketing have obtained the following education levels.

Education Level	Percentage of Workers
Less than a High School Diploma	11.1%
High School Diploma - or the equivalent (for example, GED)	31.8%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production)	4.9%
Some College Courses	5.6%
Associate’s Degree (or other 2-year degree)	11.9%
Bachelor’s Degree	32.9%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.	1.3%
Master’s Degree	1.2%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.	0.1%

Online Specialized Marketing Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	37	3
Certificate (2-4 Years)	0	0
Associate’s Degree	83	9
Bachelor’s Degree	7	2
Post-Baccalaureate	0	0
Master’s Degree	12	4
Post-Master’s	2	0
Doctor’s Degree (Research)	0	0
Doctor’s Degree (Professional Practice)	0	0
Doctor’s Degree (Other)	0	0

Majors Related to Specialized Marketing

You may also be interested in one of the following majors related to specialized marketing.

Major	Number of Grads
Business Administration & Management	395,227
Accounting	84,760
Finance & Financial Management	58,013
General Business/Commerce	57,204
Management Sciences & Quantitative Methods	56,747
Marketing	52,820
Human Resource Management	25,350
Business Support & Assistant Services	16,604
Hospitality Management	14,076
Entrepreneurial Studies	12,707
Management Information Systems	11,695
Real Estate	7,783
International Business	7,505
General Sales & Marketing	5,965
Other Business, Management & Marketing	4,903
Business/Managerial Economics	4,885
Construction Management	4,158
Insurance	2,334
Taxation	1,257
Business/Corporate Communications	837
Telecommunications Management	58

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Qfamily under License

More about our data sources and methodologies.