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Marketing Major

Marketing is a major that typically falls into the Business, Management & Marketing category.

There are 272 programs available throughout the country that offer an associate’s degree in marketing, 870 that offer a bachelor’s degree, and 177 that offer a master’s degree. There are also at least 19 schools in the nation where you can get your doctorate degree in the field.

Who Is Getting a Marketing Degree?

This is one of the most frequently chosen college majors. It is the 12th most popular in the country with 40,200 students graduating with a bachelor’s in marketing in 2017. Roughly 53.9% of the graduates are women, and 46.1% are men.

Racial Distribution

At the countrywide level, the racial distribution of marketing majors is as follows:

  • Asian: 4.4%
  • Black or African American: 6.2%
  • Hispanic or Latino: 11.3%
  • White: 67.2%
  • Non-Resident Alien: 5.1%
  • Other Races: 5.7%
Marketing Majors Ethnic Diversity Statistics

Americans aren’t the only ones with an interest in marketing. About 5.1% of those graduating in 2017 were international students. The most popular countries sending marketing majors to the U.S. are China, South Korea and Saudi Arabia.

What Will You Learn as a Marketing Major?

An O*NET survey asked people with careers related to marketing to rate how important certain subject areas were to their job. The following are some of the results of that survey. Importance was rated on a scale of 1 to 5 with 5 being most important.

Knowledge Areas for Marketing Majors

Marketing majors often go into careers in which the following knowledge areas are important:

Important Knowledge Areas for Marketing Majors

Skills for Marketing Majors

A major in marketing prepares you for careers in which the following skill-sets are crucial:

Important Skills for Marketing Majors

Abilities for Marketing Majors

Marketing majors often go into careers where the following abilities are vital:

Important Abilities for marketing Majors

What Can You Do With a Marketing Major?

Below is a list of occupations associated with marketing:

Careers Related to Marketing
Job Title Job Growth Rate Median Salary

Marketing Managers



Sales Managers



Business Professors



Survey Researchers



Market Research Analysts and Marketing Specialists



Advertising and Promotions Managers



Green Marketers



Marketing Major Salary

Marketing majors often go into careers where salaries can range from $71,000 to $140,000. This range includes all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, the typical high school graduate makes between $29,000 and $57,000 a year. The average person with a bachelor’s degree (any field) makes between $44,000 and $99,000. Advanced degree holders make the most with salaries between $55,000 and $120,000.

Average Salary for a Marketing Major  ( 71000 to 140000 )
Average Salary for High School Graduate  ( 29000 to 57000 )
Average Salary with Bachelor's Degree  ( 44000 to 99000 )
Average Salary with Advanced Degree  ( 55000 to 120000 )

The area of the country you choose to work in will also affect your career and salary prospects. Getting a graduate degree may open up more options with higher salary potential.

Amount of Education Required for Marketing Major Jobs

Some careers associated with marketing require an advanced degree while some may not even require a bachelor’s. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

How much education do you really need to compete in today’s job market? People currently working in careers related to marketing have obtained the following education levels.

Education Levels for Careers Associated With Marketing
Level of Education Percentage of Workers

Less Than a High School Diploma


High School Diploma or Equivalent


Post-Secondary Certificate


Some College Courses


Associate's Degree or Equivalent


Bachelor's Degree


Post-Baccalaureate Certificate


Master's Degree


Post-Master's Certificate


First Professional Degree


Doctoral Degree


Post-Doctoral Training


Online Marketing Programs

There are 870 colleges that offer a bachelor’s degree in marketing, with 135 of them offering at least some courses online.

Online learners must listen or watch video lectures, participate in group chats or forums, submit papers and assignments electronically, take tests, and meet deadlines.

Many learners are drawn to online programs due to the ease of use and flexibility. Students should be warned that those who enroll in online programs can take longer to graduate than average and are more likely to drop out.

Is a Marketing Major Worth It?

The median salary for a marketing grad is $103,000 per year. This is based on the weighted average of the most common careers associated with the major.

This is 166% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $1,288,600 after 20 years!

marketing salary compared to typical high school and college graduates over a 20 year period


Bureau of Labor Statistics
National Center for Education Statistics
O*NET Online
Image Credit: Nick Youngson via License

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