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Marketing Major

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Marketing

44,242 Bachelor's Degrees Annually
2,939 Master's Degrees Annually
#12 in Popularity
$103,330 Median Salary

Types of Degrees Marketing Majors Are Getting

The following table lists how many marketing graduations there were in 2018-2019 for each degree level.

Education Level Number of Grads
Bachelor’s Degree 44,258
Master’s Degree 2,939
Basic Certificate 1,580
Associate’s Degree 1,528
Undergraduate Certificate 567
Graduate Certificate 338
Doctor’s Degree 31

What Marketing Majors Need to Know

O*NET surveyed people in occupations related to marketing and asked them what knowledge areas, skills, and abilities were important for their jobs. The responses were rated on a scale of 1 to 5 with 5 being most important.

Knowledge Areas for Marketing Majors

This major prepares you for careers in which these knowledge areas are important:

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  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Skills for Marketing Majors

A major in marketing prepares you for careers in which the following skill-sets are crucial:

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  • Speaking - Talking to others to convey information effectively.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Abilities for Marketing Majors

A major in marketing will prepare for your careers in which the following abilities are important:

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  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.

What Can You Do With a Marketing Major?

Below is a list of occupations associated with marketing:

Job Title Job Growth Rate Median Salary
Advertising and Promotions Managers 5.4% $117,130
Business Professors 18.0% $83,960
Green Marketers 5.4% $117,130
Market Research Analysts and Marketing Specialists 23.2% $63,120
Marketing Managers 10.1% $134,290
Sales Managers 7.5% $124,220
Survey Researchers 2.1% $57,700

Who Is Getting a Bachelor’s Degree in Marketing?

44,258 Bachelor's Degrees Annually
54% Percent Women
26% Percent Racial-Ethnic Minorities
This is one of the most frequently chosen undergraduate majors. It is the 12th most popular in the country with 44,242 students graduating with a bachelor’s in marketing in 2019. According to recent stats this major attracts about equal numbers of men and women. Roughly 54% of the graduates are women, and 46% are men.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of marketing majors is as follows:

Racial-Ethnic Diversity of Marketing Students with Bachelor's Degrees
Race/Ethnicity Number of Grads
Asian 1,898
Black or African American 2,792
Hispanic or Latino 5,235
White 29,593
International Students 2,077
Other Races/Ethnicities 2,663

Geographic Diversity

Americans aren’t the only ones with an interest in Marketing. About 4.7% of those with this major are international students. The most popular countries for students from outside the country are:

  • China
  • South Korea
  • Saudi Arabia
  • India
  • Taiwan

How Much Do Marketing Majors Make?

Bachelor’s Degree Starting Salary

The U.S. Department of Education found that students who graduated in 2015-2017 with a bachelor’s degree in marketing made a median starting salary of $40,000 per year. During this timeframe, most salaries fell between $35,975 (25th percentile) and $43,125 (75th percentile).

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We don’t know for sure if all of these people took jobs related to marketing so take that into consideration.

Salaries According to BLS

Marketing majors often go into careers where salaries can range from $70,960 to $140,320 (25th to 75th percentile). This range includes all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for a Marketing Major  ( 70960 to 140320 )
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Median Salary for a High School Graduate  ( 30000 to 57900 )
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Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
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Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
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Some careers associated with marketing require an advanced degree while some may not even require a bachelor’s. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

Find out what the typical degree level is for marketing careers below.

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Education Level Percentage of Workers
Less than a High School Diploma 1.0%
High School Diploma - or the equivalent (for example, GED) 2.4%
Some College Courses 2.4%
Associate’s Degree (or other 2-year degree) 3.7%
Bachelor’s Degree 38.5%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. 2.3%
Master’s Degree 17.2%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 0.7%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession. 2.4%
Doctoral Degree 16.2%
Post-Doctoral Training 0.6%

Online Marketing Programs

In the 2018-2019 academic year, 1,137 schools offered some type of marketing program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 163 46
Certificate (1-2 years) 112 31
Certificate (2-4 Years) 2 0
Associate’s Degree 266 98
Bachelor’s Degree 58 25
Post-Baccalaureate 163 46
Master’s Degree 169 50
Post-Master’s 17 0
Doctor’s Degree (Research) 17 1
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in Marketing Worth It?

The median salary for a marketing grad is $103,330 per year. This is based on the weighted average of the most common careers associated with the major.

This is 159% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $1,268,600 after 20 years!

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You may also be interested in one of the following majors related to marketing.

Major Number of Grads
Business Administration & Management 410,147
Accounting 105,123
General Business/Commerce 58,451
Finance & Financial Management 56,186
Human Resource Management 26,823
Management Sciences & Quantitative Methods 23,738
Business Support & Assistant Services 19,483
Hospitality Management 19,042
Management Information Systems 14,747
Entrepreneurial Studies 10,427
International Business 10,181
Business/Managerial Economics 6,345
Specialized Sales, Merchandising & Marketing 5,873
Other Business, Management & Marketing 5,834
General Sales & Marketing 5,734
Real Estate 5,700
Construction Management 3,664
Insurance 2,218
Taxation 1,783
Business/Corporate Communications 968
Telecommunications Management 71

References

More about our data sources and methodologies.

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