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Marketing Major

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Marketing

42,095 Bachelor's Degrees Annually
3,156 Master's Degrees Annually
#12 in Popularity
$103,330 Median Salary

Types of Degrees Marketing Majors Are Getting

The following table lists how many marketing graduations there were in 2017-2018 for each degree level.

Education Level Number of Grads
Bachelor’s Degree 42,114
Master’s Degree 3,156
Associate’s Degree 1,651
Basic Certificate 1,259
Undergraduate Certificate 641
Graduate Certificate 318
Doctor’s Degree 40

What Marketing Majors Need to Know

O*NET surveyed people in occupations related to marketing and asked them what knowledge areas, skills, and abilities were important for their jobs. The responses were rated on a scale of 1 to 5 with 5 being most important.

Knowledge Areas for Marketing Majors

This major prepares you for careers in which these knowledge areas are important:

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  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Skills for Marketing Majors

marketing majors are found most commonly in careers in which the following skills are important:

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  • Speaking - Talking to others to convey information effectively.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Abilities for Marketing Majors

Some of the most crucial abilities to master while a marketing student include the following:

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  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.

What Can You Do With a Marketing Major?

People with a marketing degree often go into the following careers:

Job Title Job Growth Rate Median Salary
Advertising and Promotions Managers 5.4% $117,130
Business Professors 18.0% $83,960
Green Marketers 5.4% $117,130
Market Research Analysts and Marketing Specialists 23.2% $63,120
Marketing Managers 10.1% $134,290
Sales Managers 7.5% $124,220
Survey Researchers 2.1% $57,700

Who Is Getting a Bachelor’s Degree in Marketing?

42,114 Bachelor's Degrees Annually
54% Percent Women
25% Percent Racial-Ethnic Minorities
This is one of the most frequently chosen undergraduate majors. It is the 12th most popular in the country with 42,095 students graduating with a bachelor’s in marketing in 2018. Roughly 54% of the graduates are women, and 46% are men.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of marketing majors is as follows:

Racial-Ethnic Diversity of Marketing Students with Bachelor's Degrees
Race/Ethnicity Number of Grads
Asian 1,858
Black or African American 2,631
Hispanic or Latino 4,746
White 28,310
International Students 2,156
Other Races/Ethnicities 2,413

Geographic Diversity

Marketing appeals to people across the globe. About 5.1% of those with this major are international students. The most popular countries for students from outside the country are:

  • China
  • South Korea
  • Saudi Arabia
  • India
  • Taiwan

How Much Do Marketing Majors Make?

Bachelor’s Degree Starting Salary

The U.S. Department of Education found that students who graduated in 2015-2017 with a bachelor’s degree in marketing made a median starting salary of $40,000 per year. During this timeframe, most salaries fell between $35,975 (25th percentile) and $43,125 (75th percentile).

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It is possible that some of these people may have taken positions that were not related to marketing.

Salaries According to BLS

Marketing majors often go into careers where salaries can range from $70,960 to $140,320 (25th to 75th percentile). This range includes all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for a Marketing Major  ( 70960 to 140320 )
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Median Salary for a High School Graduate  ( 30000 to 57900 )
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Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
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Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
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Some degrees associated with marketing may require an advanced degree, while others may not even require a bachelor’s in the field. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

Find out what the typical degree level is for marketing careers below.

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Education Level Percentage of Workers
Less than a High School Diploma 1.0%
High School Diploma - or the equivalent (for example, GED) 2.4%
Some College Courses 2.4%
Associate’s Degree (or other 2-year degree) 3.7%
Bachelor’s Degree 38.5%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. 2.3%
Master’s Degree 17.2%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 0.7%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession. 2.4%
Doctoral Degree 16.2%
Post-Doctoral Training 0.6%

Online Marketing Programs

In the 2017-2018 academic year, 1,151 schools offered some type of marketing program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 150 41
Certificate (1-2 years) 116 33
Certificate (2-4 Years) 2 0
Associate’s Degree 272 103
Bachelor’s Degree 52 18
Post-Baccalaureate 150 41
Master’s Degree 177 49
Post-Master’s 22 0
Doctor’s Degree (Research) 19 1
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in Marketing Worth It?

The median salary for a marketing grad is $103,330 per year. This is based on the weighted average of the most common careers associated with the major.

This is 159% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $1,268,600 after 20 years!

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You may also be interested in one of the following majors related to marketing.

Major Number of Grads
Business Administration & Management 399,810
Accounting 107,851
General Business/Commerce 58,413
Finance & Financial Management 56,960
Human Resource Management 26,853
Hospitality Management 20,194
Business Support & Assistant Services 19,248
Management Sciences & Quantitative Methods 18,282
Management Information Systems 14,578
International Business 10,536
Entrepreneurial Studies 8,522
Business/Managerial Economics 6,727
Specialized Sales, Merchandising & Marketing 6,711
Other Business, Management & Marketing 5,750
General Sales & Marketing 5,673
Real Estate 5,183
Construction Management 3,375
Insurance 2,316
Taxation 1,888
Business/Corporate Communications 1,088
Telecommunications Management 48

References

More about our data sources and methodologies.

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