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Marketing in California

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Marketing Schools in California

1,368 students earned Marketing degrees in California in the 2020-2021 year.

A Marketing major is the 77th most popular major in this state.

Education Levels of Marketing Majors in California

Marketing majors in the state tend to have the following degree levels:

Education Level Number of Grads
Bachelor’s Degree 1,199
Master’s Degree 85
Post-Master’s Certificate 27
Postbaccalaureate Certificate 27
Award Taking 1 to 2 Years 24
Award Taking 2 to 4 Years 24
Associate Degree 17
Award Taking 12 Weeks to 1 Year 16
Award Taking Less 12 Weeks 16
Award Taking Less Than 1 Year 16

Gender Distribution

In California, a marketing major is more popular with women than with men.

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Racial Distribution

The racial distribution of marketing majors in California is as follows:

  • Asian: 12.1%
  • Black or African American: 5.0%
  • Hispanic or Latino: 24.6%
  • White: 37.5%
  • Non-Resident Alien: 11.5%
  • Other Races: 9.4%
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Jobs for Marketing Grads in California

221,560 people in the state and 1,378,870 in the nation are employed in jobs related to marketing.

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Wages for Marketing Jobs in California

In this state, marketing grads earn an average of $134,010. Nationwide, they make an average of $103,330.

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There are 10 colleges in California that offer marketing degrees. Learn about the most popular 10 below:

406 Degrees in Major Awarded
54% Graduation Rate
40,381 Total Students

Grads earn an average early-career salary of $42,178 after earning their degree at this institution. Seeking financial aid? At this school, 87% of students receive it. Most students complete their degree in 4.94 years.

149 Degrees in Major Awarded
84% Graduation Rate
9,686 Total Students

63% of the teachers are full time. 93% of students are awarded financial aid at this school. Graduates earn an average $56,826 after graduation.

127 Degrees in Major Awarded
80% Graduation Rate
8,861 Total Students

The student loan default rate of 1.90% is a good sign that graduates can afford their loan payments. Roughly six years after entering college, graduates of this school earn $59,002 a year. Most students complete their degree in 4.21 years.

#4

Santa Clara University

Santa Clara
119 Degrees in Major Awarded
91% Graduation Rate
8,616 Total Students

It takes the average student 4.06 years to graduate. Graduates earn an average $77,174 after graduation. 68% of the teachers are full time.

100 Degrees in Major Awarded
75% Graduation Rate
10,068 Total Students

An average student at USFCA will pay a net price of $40,053. The student loan default rate is 1.50% which is lower than average. Graduates earn an average $64,896 after graduation.

80 Degrees in Major Awarded
7% Graduation Rate
31,115 Total Students

Students who attend this private institution pay an average net price of $20,987. The student to faculty ratio is 15 to 1. Seeking financial aid? At this school, 95% of students receive it.

58 Degrees in Major Awarded
55% Graduation Rate
11,317 Total Students

The 3.10% student loan default rate is lower than average. 19 to 1 is the student to faculty ratio. Of all the teachers who work at the school, 42% are considered full time.

#8

Menlo College

Atherton
44 Degrees in Major Awarded
59% Graduation Rate
826 Total Students

The 7.40% student loan default rate is lower than average. An average student at Menlo will pay a net price of $27,840. Of all the teachers who work at the school, 17% are considered full time.

33 Degrees in Major Awarded
77% Graduation Rate
4,616 Total Students

Most students complete their degree in 4.09 years. Graduates earn an average $48,004 after graduation. The student to faculty ratio is 15 to 1.

32 Degrees in Major Awarded
92% Graduation Rate
46,287 Total Students

Of all the teachers who work at the school, 62% are considered full time. This private institution charges an average net price of $32,569. Most students complete their degree in 4.17 years.

Marketing Careers in CA

Some of the careers marketing majors go into include:

Job Title CA Job Growth CA Median Salary
Market Research Analysts and Marketing Specialists 28% $68,770
Business Professors 17% $125,810
Marketing Managers 16% $156,450
Sales Managers 10% $116,020
Advertising and Promotions Managers 7% $121,800
Survey Researchers 6% $63,810

Below are some popular majors in the state that are similar to marketing.

Major Annual Graduates in CA
Business Administration & Management 61,617
Management Sciences & Methods 4,566
Accounting 4,040
Business & Commerce 1,844
Human Resource Management 1,695
Finance & Financial Management 1,485
Managerial Economics 1,248
Hospitality Management 995

View all majors related to Marketing

View Nationwide Marketing Report

References

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