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Market Research Analysts and Marketing Specialists in California

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Market Research Analysts and Marketing Specialists in California

Considering a career as a Market Research Analyst or Marketing Specialist in California?

28.3% Jobs Projection
$68,770 Median Salary
13,100 Job Openings

You’re in luck! Jobs for Market Research Analysts and Marketing Specialists in California are projected to grow and these jobs tend to pay higher than average.

  • Projected employment for Market Research Analysts and Marketing Specialists in California is growing faster than average.

  • Market Research Analysts and Marketing Specialists in California earn higher salaries than the typical U.S. wage earner.

How Many Market Research Analysts and Marketing Specialists Work in California?

In California, there were 98,590 people working as Market Research Analysts and Marketing Specialists in the year 2018.

There were 96,600 Market Research Analysts and Marketing Specialists employed in this state in 2017.

That’s growth of 1,990 jobs between 2017 and 2018.

Market Research Analysts and Marketing Specialists in CA Employment Trend

The typical state has 6,930 Market Research Analysts and Marketing Specialists working in it, which means California has more Market Research Analysts and Marketing Specialists than average.

Market Research Analysts and Marketing Specialists in CA vs. the Average State

Job Projections for California

Jobs for Market Research Analysts and Marketing Specialists in this state are growing at a rate of 28.3% which is faster than the nationwide estimated projection of 23.2%.

Job Projections for Market Research Analysts and Marketing Specialists: Nation vs. CA

California Annual Job Openings

The BLS estimates 13,100 annual job openings, and a total of 122,700 jobs for California Market Research Analysts and Marketing Specialists in 2026.

Nationwide, the prediction is 77,100 annual jobs and 733,700 total jobs in 2026.

What do Market Research Analysts and Marketing Specialists Make in California?

In 2018 wages for Market Research Analysts and Marketing Specialists ranged from $35,280 to $137,670 with $68,770 being the median annual salary.

Broken down to an hourly rate, workers in this field made anywhere from $16.96 to $66.19. The median hourly rate was $33.06.

Workers in this field were paid a median of $33.67 an hour in 2017.

The hourly rate declined by $0.61.

The median salary in California is higher than the nationwide median salary.

Market Research Analysts and Marketing Specialists Earnings: CA vs. National Average

Top California Metros for Market Research Analysts and Marketing Specialists

The table below shows some of the metros in this state with the most Market Research Analysts and Marketing Specialists.

Metro Number Employed Annual Median Salary
Los Angeles-Long Beach-Anaheim, CA 36,110 $63,190
San Francisco-Oakland-Hayward, CA 23,680 $81,210
San Jose-Sunnyvale-Santa Clara, CA 13,810 $94,100
San Diego-Carlsbad, CA 8,000 $60,120
Riverside-San Bernardino-Ontario, CA 4,080 $54,300
Sacramento–Roseville–Arden-Arcade, CA 3,440 $60,360
Oxnard-Thousand Oaks-Ventura, CA 1,680 $62,330
Santa Rosa, CA 950 $67,690
Fresno, CA 930 $55,000
Santa Maria-Santa Barbara, CA 810 $60,950
Bakersfield, CA 480 $57,110
Stockton-Lodi, CA 420 $55,660
Santa Cruz-Watsonville, CA 360 $57,450
Napa, CA 340 $70,410
Salinas, CA 330 $55,680
Modesto, CA 290 $49,740
San Luis Obispo-Paso Robles-Arroyo Grande, CA 290 $53,870
Vallejo-Fairfield, CA 270 $56,730
Chico, CA 210 $41,130
Visalia-Porterville, CA 180 $54,970
Redding, CA 130 $55,080
Merced, CA 120 $69,780
El Centro, CA 60 $44,260
Yuba City, CA 50 $52,190
Madera, CA 40 $64,130

Top States for Market Research Analysts and Marketing Specialists Employment

The table below shows the states where most Market Research Analysts and Marketing Specialists work.

State Number Employed Annual Median Salary
California 98,590 $68,770
New York 63,520 $71,460
Florida 34,950 $55,960
Illinois 30,150 $57,340
Texas 29,560 $70,730
Pennsylvania 26,750 $62,250
Ohio 24,840 $59,940
Washington 21,300 $70,890
Georgia 20,460 $61,100
Virginia 20,130 $67,440
Massachusetts 20,070 $67,920
New Jersey 19,330 $78,030
Michigan 18,980 $61,280
Colorado 18,810 $65,400
North Carolina 17,450 $62,370
Minnesota 14,850 $67,670
Arizona 12,700 $57,910
Wisconsin 12,660 $53,810
Maryland 10,500 $61,660
Missouri 9,920 $56,710

Below are the states where Market Research Analysts and Marketing Specialists get paid the most:

State Annual Median Salary
Delaware $78,590
New Jersey $78,030
New York $71,460
District of Columbia $71,380
Washington $70,890
Texas $70,730
Rhode Island $69,150
California $68,770
Massachusetts $67,920
Minnesota $67,670

References

More about our data sources and methodologies.

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