Online Merchants in California
Thinking about a career as an Online Merchants in California? Below are the key facts. All business operations specialists not listed separately.
What do Online Merchants Make in California?
For a online merchants working in California, the typical annual salary is $83,820 per year (or roughly $40.30/hour).Earnings range from $44,440 at the 10th percentile to $173,080 at the 90th percentile.
| Wage Statistic | Annual | Hourly |
|---|---|---|
| 10th percentile | $44,440 | $21.36 |
| 25th percentile | $60,870 | $29.27 |
| Median (50th) | $83,820 | $40.30 |
| 75th percentile | $126,660 | $60.90 |
| 90th percentile | $173,080 | $83.21 |
The job concentration index in California compared to the national average — is 1.27, suggesting that online merchants are more concentrated here than the national average.
National Wage Comparison
Nationally, online merchants earn a median of $106,971 per year ($51.43/hour), lower than the California median.
Employment Outlook
Nationally, total employment in this occupation is 615,492 online merchants across the United States. In California alone, about 168,180 people work in this role. That puts the state above the typical state, which employs around 10,450 online merchants.
Top California Metros for Online Merchants
The metro areas below employ the most online merchants in California.
| Metro Area | Number Employed | Annual Median Salary |
|---|---|---|
| Los Angeles-Long Beach-Anaheim, CA | 54,870 | $81,240 |
| San Francisco-Oakland-Fremont, CA | 26,700 | $100,440 |
| San Diego-Chula Vista-Carlsbad, CA | 17,790 | $81,030 |
| San Jose-Sunnyvale-Santa Clara, CA | 13,710 | $106,680 |
| Riverside-San Bernardino-Ontario, CA | 11,200 | $69,230 |
| Sacramento-Roseville-Folsom, CA | 8,740 | $81,390 |
| Fresno, CA | 3,280 | $76,170 |
| Oxnard-Thousand Oaks-Ventura, CA | 3,260 | $84,850 |
| Bakersfield-Delano, CA | 2,940 | $91,540 |
| Stockton-Lodi, CA | 2,030 | $84,360 |
| Santa Maria-Santa Barbara, CA | 1,560 | $80,220 |
| Modesto, CA | 1,510 | $77,240 |
| Santa Rosa-Petaluma, CA | 1,410 | $76,940 |
| Vallejo, CA | 1,220 | $87,600 |
| Visalia, CA | 1,160 | $56,640 |
| Salinas, CA | 1,120 | $82,100 |
| San Luis Obispo-Paso Robles, CA | 770 | $80,010 |
| Santa Cruz-Watsonville, CA | 700 | $78,770 |
| Chico, CA | 490 | $75,460 |
| Redding, CA | 440 | $73,140 |
| Napa, CA | 420 | $80,920 |
| Hanford-Corcoran, CA | 390 | $77,010 |
| El Centro, CA | 360 | $79,090 |
| Merced, CA | 310 | $74,630 |
| Yuba City, CA | 300 | $81,370 |
Top States for Online Merchants Employment
These states have the highest employment of online merchants work.
| State | Number Employed |
|---|---|
| California | 168,180 |
| Texas | 92,850 |
| Georgia | 78,990 |
| Florida | 68,130 |
| Washington | 48,470 |
| Colorado | 46,350 |
| Virginia | 45,720 |
| Illinois | 41,810 |
| North Carolina | 40,580 |
| Maryland | 38,450 |
| District of Columbia | 38,240 |
| New Jersey | 35,820 |
| Ohio | 31,820 |
| New York | 31,170 |
| Pennsylvania | 29,690 |
| Michigan | 23,490 |
| Massachusetts | 19,850 |
| Louisiana | 17,410 |
| Missouri | 17,320 |
| Oregon | 17,260 |
Highest-Paying States for Online Merchants
These states pay the most for online merchants.
| State | Annual Median Salary |
|---|---|
| District of Columbia | $106,810 |
| Maryland | $100,740 |
| Alabama | $98,070 |
| Washington | $93,450 |
| Hawaii | $90,580 |
| Alaska | $90,150 |
| Colorado | $89,860 |
| Oklahoma | $89,170 |
| New Hampshire | $88,860 |
| New Jersey | $88,070 |
Skills
Key online merchants skills, rated on an importance scale of 0 to 5:
Knowledge Areas
Important knowledge areas for this occupation, rated on an importance scale of 0 to 5:
Abilities
The abilities that matter most for online merchants, rated on an importance scale of 0 to 5:
Daily Tasks
Online Merchants typically:
- Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
- Receive and process payments from customers, using electronic transaction services.
- Create, manage, or automate orders or invoices, using order management or invoicing software.
- Deliver e-mail confirmation of completed transactions and shipment.
- Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
- Purchase new or used items from online or physical sources for resale via retail or auction Web site.
- Determine and set product prices.
- Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
- Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
- Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
- Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
- Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
Work Activities
- Working with Computers
- Getting Information
- Identifying Objects, Actions, and Events
- Processing Information
- Selling or Influencing Others
- Making Decisions and Solving Problems
- Establishing and Maintaining Interpersonal Relationships
- Updating and Using Relevant Knowledge
- Documenting/Recording Information
- Communicating with People Outside the Organization
- Communicating with Supervisors, Peers, or Subordinates
- Organizing, Planning, and Prioritizing Work
Tools & Technology
Software and systems commonly involved: Hot technologies: Adobe Photoshop, AJAX, Apple macOS, C# In-demand technologies: Google Analytics
What Major Will Prepare You For This Career?
Programs that train for this career include:
- Business Administration & Management
- International Business
- Hospitality Management
- Business Support & Assistance
Featured schools near , edit
Related Careers
Careers similar to online merchants include:
- Purchasing Managers
- Wholesale and Retail Buyers, Except Farm Products
- Purchasing Agents, Except Wholesale, Retail, and Farm Products
- Market Research Analysts and Marketing Specialists
- Search Marketing Strategists
- Business Intelligence Analysts
Also Known As
E-Commerce Account Manager, E-Commerce Administrator, E-Commerce Analyst, E-Commerce Assistant, E-Commerce Associate, E-Commerce Business Analyst, E-Commerce Business Channel Specialist, E-Commerce Clerk, E-Commerce Coordinator, E-Commerce Developer, E-Commerce Digital Marketing Manager (Electronic Commerce Digital Marketing Manager), E-Commerce Manager, E-Commerce Marketing Manager, E-Commerce Merchandiser, E-Commerce Merchant.
References
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics — https://www.bls.gov/oes/
- O*NET Online — https://www.onetonline.org/
- BLS Employment Projections — https://www.bls.gov/emp/
- O*NET-SOC code: 13-1199.06
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