Find Schools

Study Area & Zipcode

Specialized Sales Major

Find Schools Near

Specialized Sales

3,286 Bachelor's Degrees Annually
183 Master's Degrees Annually
#100 in Popularity
$45,080 Median Salary

Types of Degrees Specialized Sales Majors Are Getting

The following table lists how many specialized sales, merchandising and marketing graduations there were in 2017-2018 for each degree level.

Education Level Number of Grads
Bachelor’s Degree 3,563
Associate’s Degree 1,902
Basic Certificate 874
Master’s Degree 183
Undergraduate Certificate 159
Graduate Certificate 30

What Specialized Sales Majors Need to Know

In an O*NET survey, specialized marketing majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for Specialized Marketing Majors

This major prepares you for careers in which these knowledge areas are important:

undefined
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Skills for Specialized Marketing Majors

specialized marketing majors are found most commonly in careers in which the following skills are important:

undefined
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Persuasion - Persuading others to change their minds or behavior.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Social Perceptiveness - Being aware of others’ reactions and understanding why they react as they do.

Abilities for Specialized Marketing Majors

As a specialized marketing major, you will find yourself needing the following abilities:

undefined
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Speech Clarity - The ability to speak clearly so others can understand you.
  • Speech Recognition - The ability to identify and understand the speech of another person.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.

What Can You Do With a Specialized Sales Major?

Below is a list of occupations associated with specialized marketing:

Job Title Job Growth Rate Median Salary
First-Line Supervisors of Non-Retail Sales Workers 4.9% $73,390
First-Line Supervisors of Retail Sales Workers 3.8% $39,630
Lodging Managers 4.0% $53,390
Parts Salespersons 5.0% $30,430
Sales Agents, Financial Services 6.2% $64,120
Sales Agents, Securities and Commodities 6.2% $64,120
Sales and Related Workers 10.6% $33,220
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products 5.2% $58,510

Who Is Getting a Bachelor’s Degree in Specialized Sales?

3,563 Bachelor's Degrees Annually
87% Percent Women
32% Percent Racial-Ethnic Minorities
This is a less frequently chosen undergraduate major. Only 3,286 students graduated with a bachelor’s degree in specialized sales, merchandising and marketing in 2018, making it rank #100 in popularity. This major is dominated by women with about 87% of recent graduates being female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of specialized marketing majors is as follows:

Racial-Ethnic Diversity of Specialized Marketing Students with Bachelor's Degrees
Race/Ethnicity Number of Grads
Asian 128
Black or African American 443
Hispanic or Latino 451
White 1,963
International Students 240
Other Races/Ethnicities 338

Geographic Diversity

Americans aren’t the only ones with an interest in Specialized Marketing. About 6.7% of those with this major are international students. The most popular countries for students from outside the country are:

  • South Korea
  • China
  • Canada
  • Taiwan
  • Japan

How Much Do Specialized Sales Majors Make?

Bachelor’s Degree Starting Salary

According to 2017-2018 data from the U.S. Department of Education, students who graduated with a bachelor’s degree in specialized marketing have a median salary of $30,300 during the early years of their career. During this timeframe, most salaries fell between $27,600 (25th percentile) and $33,900 (75th percentile).

undefined

It’s important to note that just because the people reporting these salaries have a degree in specialized marketing, it does not mean that they are working in a job related to their degree.

Salaries According to BLS

Specialized Marketing majors often go into careers where salaries can range from $40,480 to $69,480 (25th to 75th percentile). This range includes all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for a Specialized Sales Major  ( 40480 to 69480 )
0K
250K
Median Salary for a High School Graduate  ( 30000 to 57900 )
0K
250K
Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
0K
250K
Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
0K
250K

Some careers associated with specialized marketing require an advanced degree while some may not even require a bachelor’s. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

Find out what the typical degree level is for specialized marketing careers below.

undefined
Education Level Percentage of Workers
Less than a High School Diploma 11.1%
High School Diploma - or the equivalent (for example, GED) 31.8%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production) 4.9%
Some College Courses 5.6%
Associate’s Degree (or other 2-year degree) 11.9%
Bachelor’s Degree 32.9%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. 1.3%
Master’s Degree 1.2%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 0.1%

Online Specialized Sales Programs

In the 2017-2018 academic year, 246 schools offered some type of specialized sales, merchandising and marketing program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 46 2
Certificate (1-2 years) 67 3
Certificate (2-4 Years) 0 0
Associate’s Degree 115 11
Bachelor’s Degree 5 0
Post-Baccalaureate 46 2
Master’s Degree 10 3
Post-Master’s 2 0
Doctor’s Degree (Research) 0 0
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in Specialized Sales Worth It?

The median salary for a specialized marketing grad is $45,080 per year. This is based on the weighted average of the most common careers associated with the major.

This is 13% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $103,600 after 20 years!

undefined

You may also be interested in one of the following majors related to specialized marketing.

Major Number of Grads
Business Administration & Management 399,810
Accounting 107,851
General Business/Commerce 58,413
Finance & Financial Management 56,960
Marketing 49,179
Human Resource Management 26,853
Hospitality Management 20,194
Business Support & Assistant Services 19,248
Management Sciences & Quantitative Methods 18,282
Management Information Systems 14,578
International Business 10,536
Entrepreneurial Studies 8,522
Business/Managerial Economics 6,727
Other Business, Management & Marketing 5,750
General Sales & Marketing 5,673
Real Estate 5,183
Construction Management 3,375
Insurance 2,316
Taxation 1,888
Business/Corporate Communications 1,088
Telecommunications Management 48

References

More about our data sources and methodologies.

Featured Marketing Schools

Find Schools Near You

Our free school finder matches students with accredited colleges across the U.S.