Bachelor’s Degrees in Specialized Sales, Merchandising & Marketing
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Education Levels of Specialized Marketing Majors
During the 2020-2021 academic year, 2,620 students earned their bachelor's degree in specialized marketing. This makes it the 120th most popular bachelor's degree program in the country.
The following table shows the number of diplomas awarded in specialized marketing at each degree level.
| Education Level | Number of Grads |
|---|---|
| Bachelor’s Degree | 2,620 |
| Associate Degree | 1,481 |
| Basic Certificate | 849 |
| Master’s Degree | 153 |
| Undergraduate Certificate | 61 |
| Graduate Certificate | 27 |
Earnings of Specialized Marketing Majors With Bachelor’s Degrees
The median salary for graduates holding a bachelor's degree in specialized marketing is $32,868. This number may vary for a lot of reasons. For instance, you may decide to move to a location where people with your degree are rare and make more money. To get a better picture, earnings for this category of people can range from a low of $27,397 to a high of $37,792.
Student Debt
The median student debt for graduates holding a bachelor's degree in specialized marketing is $27,375. The school you go to and how long it takes you to graduate, among other things, can cause this number to vary. The chart below shows the range of accumulated debt loads. On the high side of the range, $44,000 is the debt load, and the debt load on the low side is $26,000.
The median monthly payment of a specialized marketing graduate with a 10-year repayment plan is $355.
Student Diversity
More women than men pursue their bachelor's degree in specialized marketing. About 85.3% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 385 |
| Women | 2,235 |
The racial-ethnic distribution of specialized marketing bachelor’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 126 |
| Black or African American | 330 |
| Hispanic or Latino | 385 |
| White | 1,471 |
| International Students | 134 |
| Other Races/Ethnicities | 174 |
Most Popular Specialized Marketing Programs for Bachelor’s Degrees
There are 98 colleges that offer a bachelor’s degree in specialized marketing. Learn more about the most popular 20 below:
The most popular school in the United States for specialized marketing students seekinga bachelor's degree is Fashion Institute of Technology. Each year, around 8,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $7,170 per year, while in-state graduate students, on average, pay $11,542 per year. The specialized marketing program at Fashion Institute of Technology awarded 446 bachelor's degrees during the 2020-2021 school year. Around 38% of these students were from an underrepresented racial-ethnic group, and 92% were women.
The 2nd most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Kent State University at Kent. Each year, around 26,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $11,000 per year, while in-state graduate students, on average, pay $11,766 per year. For the 2020-2021 academic year, 278 bachelor's degrees were handed out to specialized marketing majors at Kent State. Around 26% of these students were from an underrepresented racial-ethnic group, and 94% were women.
The 3rd most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Saint Joseph's University. Roughly 6,700 attend the school each year. The average in-state tuition for full-time undergraduates is $47,740 per year, while in-state graduate students, on average, pay $18,144 per year. For the 2020-2021 academic year, 171 bachelor's degrees were handed out to specialized marketing majors at St. Joe's. Of these students, 46% were women and 14% were members of underrepresented racial-ethnic groups.
LIM College is the 4th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 1,600 attend the school each year. The average in-state tuition for full-time undergraduates is $28,634 per year, while in-state graduate students, on average, pay $24,840 per year. The specialized marketing program at LIM College awarded 161 bachelor's degrees during the 2020-2021 school year. Of these students, 91% were women and 45% were members of underrepresented racial-ethnic groups.
The 5th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is University of North Texas. Roughly 40,900 attend the school each year. The average in-state tuition for full-time undergraduates is $8,295 per year, while in-state graduate students, on average, pay $6,350 per year. The specialized marketing program at University of North Texas awarded 153 bachelor's degrees during the 2020-2021 school year. About 88% of this group were women, and 61% were students from an underrepresented racial-ethnic group.
The 6th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Texas State University. Roughly 37,800 attend the school each year. The average in-state tuition for full-time undergraduates is $8,606 per year, while in-state graduate students, on average, pay $7,147 per year. For the 2020-2021 academic year, 104 bachelor's degrees were handed out to specialized marketing majors at Texas State. Around 57% of these students were from an underrepresented racial-ethnic group, and 89% were women.
University of Georgia is the 7th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 39,100 attend the school each year. The average in-state tuition for full-time undergraduates is $9,790 per year, while in-state graduate students, on average, pay $8,878 per year. For the 2020-2021 academic year, 90 bachelor's degrees were handed out to specialized marketing majors at UGA. Of these students, 96% were women and 20% were members of underrepresented racial-ethnic groups.
Marist College comes in at #8 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Each year, around 6,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $40,675 per year, while in-state graduate students, on average, pay $15,660 per year. The specialized marketing program at Marist College awarded 89 bachelor's degrees during the 2020-2021 school year. About 97% of this group were women, and 15% were students from an underrepresented racial-ethnic group.
The 9th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is University of Missouri - Columbia. Each year, around 31,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,017 per year, while in-state graduate students, on average, pay $9,950 per year. During the 2020-2021 academic year, 63 people received their bachelor's degree in specialized marketing from Mizzou. About 89% of this group were women, and 27% were students from an underrepresented racial-ethnic group.
Southern New Hampshire University comes in at #10 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Each year, around 134,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $15,000 per year, while in-state graduate students, on average, pay $18,900 per year. The specialized marketing program at Southern New Hampshire University awarded 52 bachelor's degrees during the 2020-2021 school year. Of these students, 92% were women and 35% were members of underrepresented racial-ethnic groups.
The 10th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is Thomas Jefferson University. Roughly 8,200 attend the school each year. The average in-state tuition for full-time undergraduates is $41,900 per year, while in-state graduate students, on average, pay $22,068 per year. The specialized marketing program at Thomas Jefferson University awarded 52 bachelor's degrees during the 2020-2021 school year. About 94% of this group were women, and 31% were students from an underrepresented racial-ethnic group.
Northwood University comes in at #12 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Roughly 2,500 attend the school each year. The average in-state tuition for full-time undergraduates is $29,000 per year, while in-state graduate students, on average, pay $37,080 per year. During the 2020-2021 academic year, 51 people received their bachelor's degree in specialized marketing from Northwood. Around 14% of these students were from an underrepresented racial-ethnic group, and 25% were women.
Berkeley College - New York is the 13th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Each year, around 2,300 students seeking various degrees attend the university. During the 2020-2021 academic year, 49 people received their bachelor's degree in specialized marketing from Berkeley College - New York. About 86% of this group were women, and 39% were students from an underrepresented racial-ethnic group.
The 14th most popular school in the country for specialized marketing majors who are seeking their bachelor's degree is New York City College of Technology. Each year, around 15,500 students seeking various degrees attend the university. The specialized marketing program at New York City College of Technology awarded 44 bachelor's degrees during the 2020-2021 school year. About 86% of this group were women, and 89% were students from an underrepresented racial-ethnic group.
Baylor University is the 15th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 19,200 attend the school each year. The average in-state tuition for full-time undergraduates is $50,232 per year, while in-state graduate students, on average, pay $37,674 per year. During the 2020-2021 academic year, 42 people received their bachelor's degree in specialized marketing from Baylor. About 55% of this group were women, and 33% were students from an underrepresented racial-ethnic group.
Johnson & Wales University - Providence comes in at #15 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Roughly 5,600 attend the school each year. The average in-state tuition for full-time undergraduates is $35,750 per year, while in-state graduate students, on average, pay $14,706 per year. For the 2020-2021 academic year, 42 bachelor's degrees were handed out to specialized marketing majors at JWU Providence. Around 38% of these students were from an underrepresented racial-ethnic group, and 93% were women.
Texas Christian University is the 17th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Each year, around 11,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $51,570 per year, while in-state graduate students, on average, pay $32,220 per year. For the 2020-2021 academic year, 41 bachelor's degrees were handed out to specialized marketing majors at TCU. Of these students, 95% were women and 27% were members of underrepresented racial-ethnic groups.
Central Michigan University comes in at #18 on our list of the most popular colleges offering bachelor's degrees in specialized marketing. Each year, around 17,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $12,644 per year, while in-state graduate students, on average, pay $15,194 per year. The specialized marketing program at Central Michigan University awarded 37 bachelor's degrees during the 2020-2021 school year. Around 11% of these students were from an underrepresented racial-ethnic group, and 92% were women.
Western Michigan University is the 19th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 19,800 attend the school each year. The average in-state tuition for full-time undergraduates is $13,334 per year, while in-state graduate students, on average, pay $16,884 per year. The specialized marketing program at Western Michigan University awarded 33 bachelor's degrees during the 2020-2021 school year. Around 30% of these students were from an underrepresented racial-ethnic group, and 85% were women.
Lasell University is the 20th most popular school in the nation for students seeking a bachelor's degree in specialized marketing. Roughly 1,900 attend the school each year. The average in-state tuition for full-time undergraduates is $40,350 per year, while in-state graduate students, on average, pay $11,268 per year. The specialized marketing program at Lasell University awarded 32 bachelor's degrees during the 2020-2021 school year. Around 3% of these students were from an underrepresented racial-ethnic group, and 94% were women.
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Related Majors
Below are some popular majors that are similar to specialized marketing that offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Business Administration & Management | 174,534 |
| Accounting | 51,042 |
| Finance & Financial Management | 48,215 |
| Marketing | 45,122 |
| Business & Commerce | 24,850 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Qfamily under License
More about our data sources and methodologies.
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