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Business, Management & Marketing Major

721,003 yearly degrees
$69,000 median salary

Business, management and marketing is a major that typically falls into the Business, Management & Marketing category.

There are 6,345 programs available throughout the country that offer an associate’s degree in business, management and marketing, 9,029 that offer a bachelor’s degree, and 4,295 that offer a master’s degree. There are also at least 447 schools in the nation where you can get your doctorate degree in the field.

Who Is Getting a Business, Management & Marketing Degree?

Business, management and marketing is the most popular college major in the country. In 2017, roughly students graduated with a bachelor’s degree in the field. According to recent stats this major attracts about equal numbers of men and women. Roughly 47% of the graduates are women, and 53% are men.

Racial Distribution

At the countrywide level, the racial distribution of business, management and marketing majors is as follows:

  • Asian: 6.8%
  • Black or African American: 8.9%
  • Hispanic or Latino: 12.7%
  • White: 56.9%
  • Non-Resident Alien: 7.4%
  • Other Races: 7.3%
Business, Management & Marketing Majors Ethnic Diversity Statistics

Americans aren’t the only ones with an interest in business, management and marketing. About 7.4% of those graduating in 2017 were international students. The most popular countries sending business, management and marketing majors to the U.S. are.

What Will You Learn as a Business, Management & Marketing Major?

An O*NET survey asked people with careers related to business, management and marketing to rate how important certain subject areas were to their job. The following are some of the results of that survey. Importance was rated on a scale of 1 to 5 with 5 being most important.

Knowledge Areas for Business, Management & Marketing Majors

A major in business, management and marketing should prepare you for careers in which you will need to be knowledgeable in the following areas:

Important Knowledge Areas for Business, Management & Marketing Majors

Skills for Business, Management & Marketing Majors

Business, management and marketing majors are found most commonly in careers in which the following skills are important:

Important Skills for Business, Management & Marketing Majors

Abilities for Business, Management & Marketing Majors

Business, management and marketing majors often go into careers where the following abilities are vital:

Important Abilities for business, management and marketing Majors

What Can You Do With a Business, Management & Marketing Major?

Below is a list of occupations associated with business, management and marketing:

Careers Related to Business, Management & Marketing
Job Title Job Growth Rate Median Salary

Credit Counselors

13.8%

$45,180

Marketing Managers

10.1%

$134,290

Lodging Managers

4%

$53,390

Freight Forwarders

10.4%

$43,210

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

5.2%

$58,510

Purchasing Agents, Except Wholesale, Retail, and Farm Products

-5.6%

$0

Compensation, Benefits, and Job Analysis Specialists

8.4%

$63,000

Labor Relations Specialists

-7.8%

$67,790

Investment Underwriters

9.6%

$70,280

Loan Interviewers and Clerks

12.4%

$39,890

Business, Management & Marketing Major Salary

Average salaries range from $50,000 to $94,000 for careers related to business, management and marketing. This range includes all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.

To put that into context, the typical high school graduate makes between $29,000 and $57,000 a year. The average person with a bachelor’s degree (any field) makes between $44,000 and $99,000. Advanced degree holders make the most with salaries between $55,000 and $120,000.

Average Salary for a Business, Management & Marketing Major  ( 50000 to 94000 )
$0
$200k
Average Salary for High School Graduate  ( 29000 to 57000 )
$0
$200k
Average Salary with Bachelor's Degree  ( 44000 to 99000 )
$0
$200k
Average Salary with Advanced Degree  ( 55000 to 120000 )
$0
$200k

The area of the country you choose to work in will also affect your career and salary prospects. Getting a graduate degree may open up more options with higher salary potential.

Amount of Education Required for Business, Management & Marketing Major Jobs

Some careers associated with business, management and marketing require an advanced degree while some may not even require a bachelor’s. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

How much education do you really need to compete in today’s job market? People currently working in careers related to business, management and marketing have obtained the following education levels.

Education Levels for Careers Associated With Business, Management & Marketing
Level of Education Percentage of Workers

Less Than a High School Diploma

1.8%

High School Diploma or Equivalent

20.3%

Post-Secondary Certificate

4.5%

Some College Courses

9.7%

Associate's Degree or Equivalent

9.7%

Bachelor's Degree

37.3%

Post-Baccalaureate Certificate

3.1%

Master's Degree

8.9%

Post-Master's Certificate

0.6%

First Professional Degree

0.6%

Doctoral Degree

2.9%

Post-Doctoral Training

0.3%

Online Business, Management & Marketing Programs

There are 9,029 colleges that offer a bachelor’s degree in business, management and marketing, with 1,840 of them offering at least some courses online.

Online learners must listen or watch video lectures, participate in group chats or forums, submit papers and assignments electronically, take tests, and meet deadlines.

Online learners benefit from being able to watch lectures remotely and complete coursework on their schedule, but they also take longer to graduate than average and are more likely to dropout.

Is a Business, Management & Marketing Major Worth It?

The median salary for a business, management and marketing grad is $69,000 per year. This is based on the weighted average of the most common careers associated with the major.

This is 79% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $611,600 after 20 years!

business, management and marketing salary compared to typical high school and college graduates over a 20 year period

References

Bureau of Labor Statistics
National Center for Education Statistics
O*NET Online
Image Credit: Amit Savargaonkar via License

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