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Marketing Managers

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What Do Marketing Managers Do?

Job Description & Duties Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

A Day in the Life of a Marketing Manager

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Compile lists describing product or service offerings.
  • Integrate environmental information into product or company marketing strategies, policies, or activities.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Marketing Manager Skills

When polled, Marketing Managers say the following skills are most frequently used in their jobs:

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.

  • Marketing Officer
  • Fashion Coordinator
  • Commercial Director
  • Pricing Specialist
  • Sales Marketing Director

Job Outlook for Marketing Managers

In the United States, there were 218,300 jobs for Marketing Managers in 2016.

New jobs are being produced at a rate of 10.1% which is lower than average. The Bureau of Labor Statistics predicts 22,100 new jobs for Marketing Managers by 2026. There will be an estimated 21,300 positions for Marketing Manager per year.

Forecasted Number of Jobs for Marketing Managers in U.S.

The states with the most job growth for Marketing Managers are Washington, California, and New York.

Watch out if you plan on working in Wyoming, South Dakota, or Montana. These states have the worst job growth for this type of profession.

Average Marketing Manager Salary

The average yearly salary of a Marketing Manager ranges between $69,840 and $208,000. A Marketing Manager median salary is $134,290.

Salary Ranges for Marketing Managers

Below is a list of the median annual salaries for jobs of this type in different U.S. states.

Annual Mean Salary by State
State Annual Mean Salary

New York

$187,860

New Jersey

$177,330

Virginia

$171,870

Colorado

$169,630

California

$167,910

District of Columbia

$165,640

Delaware

$163,090

Rhode Island

$159,400

Washington

$155,580

Arkansas

$155,020

Connecticut

$154,810

Pennsylvania

$154,700

Maryland

$150,830

Texas

$146,640

South Dakota

$145,400

North Carolina

$145,180

Georgia

$143,660

Massachusetts

$143,400

Kansas

$142,740

Nevada

$142,730

New Hampshire

$141,630

Minnesota

$139,440

Michigan

$137,900

Ohio

$133,730

Illinois

$130,110

Missouri

$128,810

Montana

$125,860

Wisconsin

$125,100

Vermont

$123,910

Florida

$119,450

Tennessee

$118,740

Alabama

$118,200

Oklahoma

$117,940

Arizona

$117,700

Kentucky

$116,140

Oregon

$116,020

Utah

$115,230

Hawaii

$112,800

North Dakota

$111,880

South Carolina

$111,460

Iowa

$109,450

Indiana

$108,750

Idaho

$105,210

Alaska

$101,750

Nebraska

$101,520

New Mexico

$100,320

Wyoming

$100,000

Maine

$99,450

Louisiana

$97,540

West Virginia

$95,380

Mississippi

$93,930

What Tools & Technology do Marketing Managers Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Marketing Managers:

  • Adobe Systems Adobe Dreamweaver
  • GitHub
  • Citrix
  • Yardi
  • IBM SPSS Statistics
  • Teradata Database
  • Ruby
  • Oracle Business Intelligence Enterprise Edition
  • Adobe Systems Adobe AfterEffects
  • Ruby on Rails

Becoming a Marketing Manager

What education or degrees do I need to become a Marketing Manager?

Marketing Manager Degree Level

How Long Does it Take to Become Marketing Manager?

Marketing Manager Work Experience

Where Marketing Managers Work

Marketing Manager Sectors

Similar Careers

Those thinking about becoming Marketing Managers might also be interested in the following careers:

  • Radio and Television Announcers

References

Bureau of Labor Statistics

College Factual

O*NET Online

Image Credit: Via Wikimedia Commons

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