What Do Marketing Manager Do?
Occupation Description Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Life As a Marketing Manager
- Initiate market research studies or analyze their findings.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
- Develop business cases for environmental marketing strategies.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Marketing Manager Skills
These are the skills Marketing Managers say are the most useful in their careers:
Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
Other Marketing Manager Job Titles
- Sales and Marketing Vice President
- Marketing Administrator
- Media Marketing Director
- Media Planner
- Sports Marketer
Job Opportunities for Marketing Managers
There were about 218,300 jobs for Marketing Manager in 2016 (in the United States). New jobs are being produced at a rate of 10.1% which is above the national average. The Bureau of Labor Statistics predicts 22,100 new jobs for Marketing Manager by 2026. The BLS estimates 21,300 yearly job openings in this field.
The states with the most job growth for Marketing Manager are Washington, Utah, and Florida. Watch out if you plan on working in Wyoming, Maine, or Alaska. These states have the worst job growth for this type of profession.
Salary for a Marketing Manager
The salary for Marketing Managers ranges between about $69,840 and $208,000 a year.
Marketing Managers who work in New York, Virginia, or Colorado, make the highest salaries.
How much do Marketing Managers make in different U.S. states?
|State||Annual Mean Salary|
|District of Columbia||$165,640|
What Tools & Technology do Marketing Managers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Marketing Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Data entry software
- Microsoft Project
- Adobe Systems Adobe Acrobat
- Microsoft Visio
- Microsoft SharePoint
- Adobe Systems Adobe Photoshop
- Structured query language SQL
- The MathWorks MATLAB
How to Become a Marketing Manager
Education needed to be a Marketing Manager:
What work experience do I need to become a Marketing Manager?
Where Marketing Managers Work
Marketing Managers work in the following industries:
Those interested in being a Marketing Manager may also be interested in:
More about our data sources and methodologies.
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