What Do Marketing Managers Do?

Job Description & Duties Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

A Day in the Life of a Marketing Manager

• Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
• Compile lists describing product or service offerings.
• Integrate environmental information into product or company marketing strategies, policies, or activities.
• Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Marketing Manager Skills

When polled, Marketing Managers say the following skills are most frequently used in their jobs:

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.

Related Job Titles for this Occupation:

• Marketing Officer
• Fashion Coordinator
• Commercial Director
• Pricing Specialist
• Sales Marketing Director

Job Outlook for Marketing Managers

In the United States, there were 218,300 jobs for Marketing Managers in 2016.

New jobs are being produced at a rate of 10.1% which is lower than average. The Bureau of Labor Statistics predicts 22,100 new jobs for Marketing Managers by 2026. There will be an estimated 21,300 positions for Marketing Manager per year.

The states with the most job growth for Marketing Managers are Washington, California, and New York.

Watch out if you plan on working in Wyoming, South Dakota, or Montana. These states have the worst job growth for this type of profession.

Average Marketing Manager Salary

The average yearly salary of a Marketing Manager ranges between $69,840 and $208,000. A Marketing Manager median salary is $134,290.

Below is a list of the median annual salaries for jobs of this type in different U.S. states.

Annual Mean Salary by State

State	Annual Mean Salary
New York	$187,860
New Jersey	$177,330
Virginia	$171,870
Colorado	$169,630
California	$167,910
District of Columbia	$165,640
Delaware	$163,090
Rhode Island	$159,400
Washington	$155,580
Arkansas	$155,020
Connecticut	$154,810
Pennsylvania	$154,700
Maryland	$150,830
Texas	$146,640
South Dakota	$145,400
North Carolina	$145,180
Georgia	$143,660
Massachusetts	$143,400
Kansas	$142,740
Nevada	$142,730
New Hampshire	$141,630
Minnesota	$139,440
Michigan	$137,900
Ohio	$133,730
Illinois	$130,110
Missouri	$128,810
Montana	$125,860
Wisconsin	$125,100
Vermont	$123,910
Florida	$119,450
Tennessee	$118,740
Alabama	$118,200
Oklahoma	$117,940
Arizona	$117,700
Kentucky	$116,140
Oregon	$116,020
Utah	$115,230
Hawaii	$112,800
North Dakota	$111,880
South Carolina	$111,460
Iowa	$109,450
Indiana	$108,750
Idaho	$105,210
Alaska	$101,750
Nebraska	$101,520
New Mexico	$100,320
Wyoming	$100,000
Maine	$99,450
Louisiana	$97,540
West Virginia	$95,380
Mississippi	$93,930

What Tools & Technology do Marketing Managers Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Marketing Managers:

• Adobe Systems Adobe Dreamweaver
• GitHub
• Citrix
• Yardi
• IBM SPSS Statistics
• Teradata Database
• Ruby
• Oracle Business Intelligence Enterprise Edition
• Adobe Systems Adobe AfterEffects
• Ruby on Rails

Becoming a Marketing Manager

What education or degrees do I need to become a Marketing Manager?

How Long Does it Take to Become Marketing Manager?

Where Marketing Managers Work

Similar Careers

Those thinking about becoming Marketing Managers might also be interested in the following careers:

• Radio and Television Announcers

References

Bureau of Labor Statistics

College Factual

O*NET Online

Image Credit: Via Wikimedia Commons