Bachelor’s Degrees in Business, Management & Marketing
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Education Levels of Business, Management & Marketing Majors
In 2020-2021, 416,988 earned their bachelor's degree in business, management and marketing. This makes it the 1st most popular bachelor's degree program in the country.
The following table shows the number of diplomas awarded in business, management and marketing at each degree level.
| Education Level | Number of Grads |
|---|---|
| Bachelor’s Degree | 416,988 |
| Master’s Degree | 207,209 |
| Associate Degree | 107,498 |
| Basic Certificate | 91,739 |
| Undergraduate Certificate | 18,997 |
| Graduate Certificate | 15,936 |
| Doctor’s Degree | 3,737 |
Earnings of Business, Management & Marketing Majors With Bachelor’s Degrees
The median salary for graduates holding a bachelor's degree in business, management and marketing is $43,905. However, this can depend on a number of factors, such as where you live and the number of years experience you have. To get a better picture, earnings for this category of people can range from a low of $38,544 to a high of $49,529.
Student Debt
The median student debt for graduates holding a bachelor's degree in business, management and marketing is $25,983. The length of time it takes you to graduate and what college you attend can affect this number quite a bit. The chart below shows the range of accumulated debt loads. On the high side of the range, $27,500 is the debt load, and the debt load on the low side is $22,500.
Those students who are paying back their debt on a 10-year repayment plan have a median monthly payment of $309.
Student Diversity
More men than women pursue bachelor's degrees in business, management and marketing. About 53.3% of graduates in this field are male.
| Gender | Number of Grads |
|---|---|
| Men | 222,194 |
| Women | 194,794 |
The racial-ethnic distribution of business, management and marketing bachelor’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 29,858 |
| Black or African American | 37,191 |
| Hispanic or Latino | 60,469 |
| White | 228,931 |
| International Students | 27,603 |
| Other Races/Ethnicities | 32,936 |
Most Popular Business, Management & Marketing Programs for Bachelor’s Degrees
There are 1,797 colleges that offer a bachelor’s degree in business, management and marketing. Learn more about the most popular 20 below:
The most popular school in the United States for business, management and marketing students seekinga bachelor's degree is Western Governors University. Each year, around 147,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $7,162 per year, while in-state graduate students, on average, pay $7,500 per year. For the 2020-2021 academic year, 6,620 bachelor's degrees were handed out to business, management and marketing majors at WGU. Around 22% of these students were from an underrepresented racial-ethnic group, and 56% were women.
University of Phoenix - Arizona is the 2nd most popular school in the nation for students seeking a bachelor's degree in business, management and marketing. Roughly 89,700 attend the school each year. The average in-state tuition for full-time undergraduates is $9,552 per year, while in-state graduate students, on average, pay $16,153 per year. For the 2020-2021 academic year, 6,597 bachelor's degrees were handed out to business, management and marketing majors at UOPX - Arizona. About 61% of this group were women, and 40% were students from an underrepresented racial-ethnic group.
The 3rd most popular school in the country for business, management and marketing majors who are seeking their bachelor's degree is Southern New Hampshire University. Roughly 134,300 attend the school each year. The average in-state tuition for full-time undergraduates is $15,000 per year, while in-state graduate students, on average, pay $18,900 per year. The business, management and marketing program at Southern New Hampshire University awarded 5,204 bachelor's degrees during the 2020-2021 school year. About 58% of this group were women, and 25% were students from an underrepresented racial-ethnic group.
Florida International University is the 4th most popular school in the nation for students seeking a bachelor's degree in business, management and marketing. Roughly 58,800 attend the school each year. The average in-state tuition for full-time undergraduates is $4,721 per year, while in-state graduate students, on average, pay $8,912 per year. For the 2020-2021 academic year, 3,544 bachelor's degrees were handed out to business, management and marketing majors at FIU. Around 74% of these students were from an underrepresented racial-ethnic group, and 55% were women.
Arizona State University - Tempe comes in at #5 on our list of the most popular colleges offering bachelor's degrees in business, management and marketing. Each year, around 74,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,710 per year, while in-state graduate students, on average, pay $11,720 per year. During the 2020-2021 academic year, 3,145 people received their bachelor's degree in business, management and marketing from ASU - Tempe. About 41% of this group were women, and 34% were students from an underrepresented racial-ethnic group.
Pennsylvania State University - University Park is the 6th most popular school in the nation for students seeking a bachelor's degree in business, management and marketing. Roughly 89,800 attend the school each year. The average in-state tuition for full-time undergraduates is $15,400 per year, while in-state graduate students, on average, pay $23,189 per year. During the 2020-2021 academic year, 3,144 people received their bachelor's degree in business, management and marketing from Penn State University Park. Around 22% of these students were from an underrepresented racial-ethnic group, and 42% were women.
Baruch College is the 7th most popular school in the nation for students seeking a bachelor's degree in business, management and marketing. Roughly 19,700 attend the school each year. The average in-state tuition for full-time undergraduates is $6,930 per year, while in-state graduate students, on average, pay $11,090 per year. For the 2020-2021 academic year, 3,069 bachelor's degrees were handed out to business, management and marketing majors at Baruch. About 50% of this group were women, and 68% were students from an underrepresented racial-ethnic group.
The University of Arizona Global Campus is the 8th most popular school in the nation for students seeking a bachelor's degree in business, management and marketing. Each year, around 31,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $13,280 per year, while in-state graduate students, on average, pay $13,720 per year. For the 2020-2021 academic year, 2,845 bachelor's degrees were handed out to business, management and marketing majors at UAGC. About 50% of this group were women, and 48% were students from an underrepresented racial-ethnic group.
University of Central Florida comes in at #9 on our list of the most popular colleges offering bachelor's degrees in business, management and marketing. Roughly 71,800 attend the school each year. The average in-state tuition for full-time undergraduates is $4,478 per year, while in-state graduate students, on average, pay $6,916 per year. For the 2020-2021 academic year, 2,596 bachelor's degrees were handed out to business, management and marketing majors at UCF. Around 41% of these students were from an underrepresented racial-ethnic group, and 50% were women.
University of Georgia comes in at #10 on our list of the most popular colleges offering bachelor's degrees in business, management and marketing. Each year, around 39,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,790 per year, while in-state graduate students, on average, pay $8,878 per year. The business, management and marketing program at University of Georgia awarded 2,531 bachelor's degrees during the 2020-2021 school year. Of these students, 44% were women and 24% were members of underrepresented racial-ethnic groups.
The 11th most popular school in the country for business, management and marketing majors who are seeking their bachelor's degree is California State University - Fullerton. Each year, around 42,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $5,742 per year, while in-state graduate students, on average, pay $7,176 per year. During the 2020-2021 academic year, 2,523 people received their bachelor's degree in business, management and marketing from Cal State Fullerton. Around 67% of these students were from an underrepresented racial-ethnic group, and 46% were women.
The 12th most popular school in the country for business, management and marketing majors who are seeking their bachelor's degree is The University of Alabama. Each year, around 37,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $10,780 per year, while in-state graduate students, on average, pay $10,780 per year. For the 2020-2021 academic year, 2,431 bachelor's degrees were handed out to business, management and marketing majors at UA. Of these students, 42% were women and 14% were members of underrepresented racial-ethnic groups.
The 13th most popular school in the country for business, management and marketing majors who are seeking their bachelor's degree is University of Houston. Roughly 47,000 attend the school each year. The average in-state tuition for full-time undergraduates is $8,685 per year, while in-state graduate students, on average, pay $8,713 per year. The business, management and marketing program at University of Houston awarded 2,406 bachelor's degrees during the 2020-2021 school year. Of these students, 49% were women and 67% were members of underrepresented racial-ethnic groups.
The 14th most popular school in the country for business, management and marketing majors who are seeking their bachelor's degree is University of Maryland Global Campus. Each year, around 58,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $7,344 per year, while in-state graduate students, on average, pay $9,072 per year. For the 2020-2021 academic year, 2,381 bachelor's degrees were handed out to business, management and marketing majors at UMGC. Of these students, 56% were women and 49% were members of underrepresented racial-ethnic groups.
The 15th most popular school in the country for business, management and marketing majors who are seeking their bachelor's degree is Grand Canyon University. Each year, around 103,400 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $16,401 per year, while in-state graduate students, on average, pay $10,621 per year. During the 2020-2021 academic year, 2,297 people received their bachelor's degree in business, management and marketing from Grand Canyon University. About 53% of this group were women, and 42% were students from an underrepresented racial-ethnic group.
Florida State University comes in at #16 on our list of the most popular colleges offering bachelor's degrees in business, management and marketing. Roughly 43,500 attend the school each year. The average in-state tuition for full-time undergraduates is $4,640 per year, while in-state graduate students, on average, pay $9,684 per year. The business, management and marketing program at Florida State University awarded 2,258 bachelor's degrees during the 2020-2021 school year. Of these students, 43% were women and 30% were members of underrepresented racial-ethnic groups.
The 17th most popular school in the country for business, management and marketing majors who are seeking their bachelor's degree is University of South Carolina - Columbia. Each year, around 35,400 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $12,288 per year, while in-state graduate students, on average, pay $13,734 per year. During the 2020-2021 academic year, 2,234 people received their bachelor's degree in business, management and marketing from UofSC. About 47% of this group were women, and 14% were students from an underrepresented racial-ethnic group.
The 18th most popular school in the country for business, management and marketing majors who are seeking their bachelor's degree is Ohio State University - Main Campus. Roughly 61,300 attend the school each year. The average in-state tuition for full-time undergraduates is $11,018 per year, while in-state graduate students, on average, pay $11,560 per year. For the 2020-2021 academic year, 2,205 bachelor's degrees were handed out to business, management and marketing majors at Ohio State. Of these students, 40% were women and 16% were members of underrepresented racial-ethnic groups.
The 19th most popular school in the country for business, management and marketing majors who are seeking their bachelor's degree is American Public University System. Roughly 50,000 attend the school each year. The average in-state tuition for full-time undergraduates is $6,840 per year, while in-state graduate students, on average, pay $6,660 per year. During the 2020-2021 academic year, 2,155 people received their bachelor's degree in business, management and marketing from American Military University. Of these students, 34% were women and 36% were members of underrepresented racial-ethnic groups.
Indiana University - Bloomington comes in at #20 on our list of the most popular colleges offering bachelor's degrees in business, management and marketing. Each year, around 43,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,913 per year, while in-state graduate students, on average, pay $9,909 per year. The business, management and marketing program at Indiana University - Bloomington awarded 2,076 bachelor's degrees during the 2020-2021 school year. Around 19% of these students were from an underrepresented racial-ethnic group, and 36% were women.
Business, Management & Marketing Majors to Study
| Major | Annual Degrees Awarded |
|---|---|
| Business Administration & Management | 174,534 |
| Accounting | 51,042 |
| Finance & Financial Management | 48,215 |
| Marketing | 45,122 |
| Business & Commerce | 24,850 |
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References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Amit Savargaonkar under License
More about our data sources and methodologies.
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