Marketing Bachelor’s Degrees
There are 1,048 colleges and universities across the nation that offer abachelor’s degree in Marketing. Among those who recently graduated from the schools offering this degree, the majority were women, and33% were students from underrepresented racial-ethnic groups. Also, 3.5% of Marketing graduates were international students.
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Education Levels of Marketing Majors
In the most recent year for which data is available, 53,750 degrees were awarded toMarketing majors across all award levels. The following table shows the number of diplomas awarded in Marketing at each degree level.
| Education Level | Number of Grads |
|---|---|
| Certificate | 456 |
| Associate’s Degree | 1,966 |
| Bachelor’s Degree (this page) | 44,871 |
| Master’s Degree | 6,421 |
| Doctor’s Degree | 26 |
Earnings of Marketing Majors With Bachelor’s Degrees (All Award Levels)
Federal data tracks the median salary for graduates with abachelor’s degree in Marketing of $58,749 four years after graduation. These figures are reported program-wide, across all award levels.
This number may vary for many reasons. For instance, you may move to a location where people with your degree are rare and make more money.
| Years After Graduation | Median Earnings |
|---|---|
| 1 year | $47,976 |
| 4 years | $58,749 |
| 5 years | $68,122 |
Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker (program-wide, all award levels).
Student Debt (All Award Levels)
We do not have the data to estimate the median debt for graduates with this degree.
Student Diversity
More women than men pursue their bachelor’s degree in Marketing. About 57.2% of graduates with this degree are women.
| Gender | Number of Grads |
|---|---|
| Men | 19,197 |
| Women | 25,674 |
The racial-ethnic distribution of Marketing graduates is as follows:
| Race / Ethnicity | Number of Grads | Share |
|---|---|---|
| White | 28,629 | 63.8% |
| Asian | 2,360 | 5.3% |
| Hispanic or Latino | 6,615 | 14.7% |
| Black or African American | 2,828 | 6.3% |
| American Indian / Alaska Native | 124 | 0.3% |
| Native Hawaiian / Pacific Islander | 41 | 0.1% |
| Two or More Races | 1,774 | 4.0% |
| Race Unknown | 944 | 2.1% |
| International Students | 1,556 | 3.5% |
This degree is not very popular with international students. Only 3.5% of graduates fall into this category.
See the minority definition in the References below.
Most Popular Marketing Programs for Bachelor’s Degrees
There are 1,178 colleges that offer a bachelor’s degree in Marketing. Learn more about the most popular below:
Western Governors University tops the list of the most popular schools in the U.S. for Marketing majors seeking their bachelor's degree. This school awarded 769 bachelor's degrees in Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Southern New Hampshire University comes in at #2 on our list of the most popular colleges offering bachelor's degrees in Marketing. During the most recent year for which we have data, 634 people received their bachelor's degree in Marketing from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
The University of Alabama comes in at #3 on our list of the most popular colleges offering bachelor's degrees in Marketing. During the most recent year for which we have data, 582 people received their bachelor's degree in Marketing from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Florida International University comes in at #4 on our list of the most popular colleges offering bachelor's degrees in Marketing. This school awarded 567 bachelor's degrees in Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
University of Cincinnati-Main Campus is a popular choice for Marketing majors seeking their bachelor's degree. This school awarded 553 bachelor's degrees in Marketing in the most recent reporting year. Graduates who complete their bachelor's degree in Marketing here go on to a median salary of $40,669.
Ohio State University-Main Campus comes in at #6 on our list of the most popular colleges offering bachelor's degrees in Marketing. During the most recent year for which we have data, 546 people received their bachelor's degree in Marketing from this school. Graduates who complete their bachelor's degree in Marketing here go on to a median salary of $40,669.
Florida State University comes in at #7 on our list of the most popular colleges offering bachelor's degrees in Marketing. During the most recent year for which we have data, 531 people received their bachelor's degree in Marketing from this school. Graduates who complete their bachelor's degree in Marketing here go on to a median salary of $40,669.
University of Houston is a popular choice for Marketing majors seeking their bachelor's degree. During the most recent year for which we have data, 497 people received their bachelor's degree in Marketing from this school. Graduates who complete their bachelor's degree in Marketing here go on to a median salary of $40,669.
Ensign College comes in at #9 on our list of the most popular colleges offering bachelor's degrees in Marketing. This school awarded 468 bachelor's degrees in Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Arizona State University Campus Immersion is a popular choice for Marketing majors seeking their bachelor's degree. This school awarded 467 bachelor's degrees in Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
University of South Florida comes in at #11 on our list of the most popular colleges offering bachelor's degrees in Marketing. During the most recent year for which we have data, 452 people received their bachelor's degree in Marketing from this school. Graduates who complete their bachelor's degree in Marketing here go on to a median salary of $40,669.
University of Georgia comes in at #12 on our list of the most popular colleges offering bachelor's degrees in Marketing. During the most recent year for which we have data, 449 people received their bachelor's degree in Marketing from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Grand Canyon University is a popular choice for Marketing majors seeking their bachelor's degree. During the most recent year for which we have data, 440 people received their bachelor's degree in Marketing from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
University of Kentucky is a popular choice for Marketing majors seeking their bachelor's degree. This school awarded 439 bachelor's degrees in Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Clemson University is a popular choice for Marketing majors seeking their bachelor's degree. This school awarded 435 bachelor's degrees in Marketing in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Texas Tech University comes in at #16 on our list of the most popular colleges offering bachelor's degrees in Marketing. During the most recent year for which we have data, 425 people received their bachelor's degree in Marketing from this school. Graduates who complete their bachelor's degree in Marketing here go on to a median salary of $40,669.
University of Arkansas is a popular choice for Marketing majors seeking their bachelor's degree. This school awarded 403 bachelor's degrees in Marketing in the most recent reporting year. Graduates who complete their bachelor's degree in Marketing here go on to a median salary of $40,669.
The University of Tennessee-Knoxville comes in at #18 on our list of the most popular colleges offering bachelor's degrees in Marketing. During the most recent year for which we have data, 397 people received their bachelor's degree in Marketing from this school. Graduates who complete their bachelor's degree in Marketing here go on to a median salary of $40,669.
Pennsylvania State University-Main Campus comes in at #19 on our list of the most popular colleges offering bachelor's degrees in Marketing. During the most recent year for which we have data, 394 people received their bachelor's degree in Marketing from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Oklahoma State University-Main Campus comes in at #20 on our list of the most popular colleges offering bachelor's degrees in Marketing. This school awarded 388 bachelor's degrees in Marketing in the most recent reporting year. Graduates who complete their bachelor's degree in Marketing here go on to a median salary of $40,669.
Marketing Majors to Study
| Major | Annual Degrees Awarded |
|---|---|
| Marketing/Marketing Management, General | 50,466 |
| Digital Marketing | 1,303 |
| Marketing, Other | 1,294 |
| International Marketing | 487 |
| Marketing Research | 200 |
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Related Majors
Below are some popular majors similar to Marketing that also offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Business Administration, Management and Operations | 402,942 |
| Accounting and Related Services | 81,835 |
| Management Sciences and Quantitative Methods | 62,236 |
| Business/Commerce, General | 57,976 |
| Finance and Financial Management Services | 57,564 |
References
The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics (IPEDS)
- O*NET Online
- U.S. Bureau of Labor Statistics
- U.S. Department of Education College Scorecard
More about our data sources and methodologies.
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