Marketing/Marketing Management Bachelor’s Degrees
There are 957 colleges and universities across the nation that offer abachelor’s degree in Marketing/Marketing Management. Among those who recently graduated from the schools offering this degree, the majority were women, and33% were students from underrepresented racial-ethnic groups. Also, 3.4% of Marketing/Marketing Management graduates were international students.
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Education Levels of Marketing/Marketing Management Majors
During the most recent year for which data is available, 50,466 people earned theirMarketing/Marketing Management majors across all award levels. The following table shows the number of diplomas awarded in Marketing/Marketing Management at each degree level.
| Education Level | Number of Grads |
|---|---|
| Certificate | 364 |
| Associate’s Degree | 1,781 |
| Bachelor’s Degree (this page) | 43,860 |
| Master’s Degree | 4,427 |
| Doctor’s Degree | 26 |
Earnings of Marketing/Marketing Management Majors With Bachelor’s Degrees (All Award Levels)
The median salary for graduates holding abachelor’s degree in Marketing/Marketing Management of $58,749 four years after graduation. These figures are reported program-wide, across all award levels.
This number may vary for many reasons. For instance, you may move to a location where people with your degree are rare and make more money.
| Years After Graduation | Median Earnings |
|---|---|
| 1 year | $47,976 |
| 4 years | $58,749 |
| 5 years | $68,122 |
Source: U.S. Department of Education College Scorecard, field-of-study earnings tracker (program-wide, all award levels).
Student Debt (All Award Levels)
The data on debt ranges for Marketing/Marketing Management majors who have their bachelor’s degree is not currently available.
Student Diversity
This degree is more popular with female students. About 57.3% of graduates with this degree are women.
| Gender | Number of Grads |
|---|---|
| Men | 18,750 |
| Women | 25,110 |
The racial-ethnic distribution of Marketing/Marketing Management graduates is as follows:
| Race / Ethnicity | Number of Grads | Share |
|---|---|---|
| White | 28,020 | 63.9% |
| Asian | 2,313 | 5.3% |
| Hispanic or Latino | 6,490 | 14.8% |
| Black or African American | 2,726 | 6.2% |
| American Indian / Alaska Native | 118 | 0.3% |
| Native Hawaiian / Pacific Islander | 41 | 0.1% |
| Two or More Races | 1,736 | 4.0% |
| Race Unknown | 908 | 2.1% |
| International Students | 1,508 | 3.4% |
This degree is not very popular with international students. Only 3.4% of graduates fall into this category.
See the minority definition in the References below.
Most Popular Marketing/Marketing Management Programs for Bachelor’s Degrees
There are 1,077 colleges that offer a bachelor’s degree in Marketing/Marketing Management. Learn more about the most popular below:
The most popular school in the United States for Marketing/Marketing Management students seeking a bachelor's degree is Southern New Hampshire University. This school awarded 634 bachelor's degrees in Marketing/Marketing Management in the most recent reporting year. Graduates who complete their bachelor's degree in Marketing/Marketing Management here go on to a median salary of $40,669.
The University of Alabama is a popular choice for Marketing/Marketing Management majors seeking their bachelor's degree. During the most recent year for which we have data, 582 people received their bachelor's degree in Marketing/Marketing Management from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Western Governors University comes in at #3 on our list of the most popular colleges offering bachelor's degrees in Marketing/Marketing Management. This school awarded 581 bachelor's degrees in Marketing/Marketing Management in the most recent reporting year. Graduates who complete their bachelor's degree in Marketing/Marketing Management here go on to a median salary of $40,669.
Florida International University is a popular choice for Marketing/Marketing Management majors seeking their bachelor's degree. During the most recent year for which we have data, 567 people received their bachelor's degree in Marketing/Marketing Management from this school. Graduates who complete their bachelor's degree in Marketing/Marketing Management here go on to a median salary of $40,669.
University of Cincinnati-Main Campus is a popular choice for Marketing/Marketing Management majors seeking their bachelor's degree. During the most recent year for which we have data, 553 people received their bachelor's degree in Marketing/Marketing Management from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Ohio State University-Main Campus comes in at #6 on our list of the most popular colleges offering bachelor's degrees in Marketing/Marketing Management. During the most recent year for which we have data, 546 people received their bachelor's degree in Marketing/Marketing Management from this school. Graduates who complete their bachelor's degree in Marketing/Marketing Management here go on to a median salary of $40,669.
Florida State University is a popular choice for Marketing/Marketing Management majors seeking their bachelor's degree. During the most recent year for which we have data, 531 people received their bachelor's degree in Marketing/Marketing Management from this school. Graduates who complete their bachelor's degree in Marketing/Marketing Management here go on to a median salary of $40,669.
University of Houston is a popular choice for Marketing/Marketing Management majors seeking their bachelor's degree. This school awarded 497 bachelor's degrees in Marketing/Marketing Management in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
University of Georgia comes in at #9 on our list of the most popular colleges offering bachelor's degrees in Marketing/Marketing Management. This school awarded 449 bachelor's degrees in Marketing/Marketing Management in the most recent reporting year. Graduates who complete their bachelor's degree in Marketing/Marketing Management here go on to a median salary of $40,669.
University of South Florida comes in at #10 on our list of the most popular colleges offering bachelor's degrees in Marketing/Marketing Management. This school awarded 445 bachelor's degrees in Marketing/Marketing Management in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Grand Canyon University comes in at #11 on our list of the most popular colleges offering bachelor's degrees in Marketing/Marketing Management. This school awarded 440 bachelor's degrees in Marketing/Marketing Management in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
University of Kentucky comes in at #12 on our list of the most popular colleges offering bachelor's degrees in Marketing/Marketing Management. This school awarded 439 bachelor's degrees in Marketing/Marketing Management in the most recent reporting year. Graduates who complete their bachelor's degree in Marketing/Marketing Management here go on to a median salary of $40,669.
Arizona State University Campus Immersion is a popular choice for Marketing/Marketing Management majors seeking their bachelor's degree. This school awarded 418 bachelor's degrees in Marketing/Marketing Management in the most recent reporting year. Graduates who complete their bachelor's degree in Marketing/Marketing Management here go on to a median salary of $40,669.
Ensign College is a popular choice for Marketing/Marketing Management majors seeking their bachelor's degree. During the most recent year for which we have data, 410 people received their bachelor's degree in Marketing/Marketing Management from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Clemson University is a popular choice for Marketing/Marketing Management majors seeking their bachelor's degree. During the most recent year for which we have data, 406 people received their bachelor's degree in Marketing/Marketing Management from this school. Graduates who complete their bachelor's degree in Marketing/Marketing Management here go on to a median salary of $40,669.
Texas Tech University is a popular choice for Marketing/Marketing Management majors seeking their bachelor's degree. This school awarded 403 bachelor's degrees in Marketing/Marketing Management in the most recent reporting year. Graduates who complete their bachelor's degree in Marketing/Marketing Management here go on to a median salary of $40,669.
University of Arkansas comes in at #17 on our list of the most popular colleges offering bachelor's degrees in Marketing/Marketing Management. This school awarded 403 bachelor's degrees in Marketing/Marketing Management in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
The University of Tennessee-Knoxville is a popular choice for Marketing/Marketing Management majors seeking their bachelor's degree. This school awarded 397 bachelor's degrees in Marketing/Marketing Management in the most recent reporting year. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Pennsylvania State University-Main Campus comes in at #19 on our list of the most popular colleges offering bachelor's degrees in Marketing/Marketing Management. During the most recent year for which we have data, 393 people received their bachelor's degree in Marketing/Marketing Management from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
Oklahoma State University-Main Campus is a popular choice for Marketing/Marketing Management majors seeking their bachelor's degree. During the most recent year for which we have data, 387 people received their bachelor's degree in Marketing/Marketing Management from this school. Data shows that graduates who hold this degree go on to make a median salary of $40,669.
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Related Majors
Below are some popular majors similar to Marketing/Marketing Management that also offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Digital Marketing | 1,303 |
| Marketing, Other | 1,294 |
| International Marketing | 487 |
| Marketing Research | 200 |
References
The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics (IPEDS)
- O*NET Online
- U.S. Bureau of Labor Statistics
- U.S. Department of Education College Scorecard
More about our data sources and methodologies.
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