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General Sales & Marketing

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General Sales & Marketing Major

General sales and marketing is a major that typically falls into the Business, Management & Marketing category.

There are 207 programs available throughout the country that offer an associate’s degree in sales and marketing, 66 that offer a bachelor’s degree, and 12 that offer a master’s degree. There are also at least 1 schools in the nation where you can get your doctorate degree in the field.

Who Is Getting a Sales & Marketing Degree?

This is a less frequently chosen major. Only 2,200 students graduated with a bachelor’s degree in general sales and marketing in 2017. Roughly 50.9% of the graduates are women, and 49.1% are men.

Racial Distribution

At the countrywide level, the racial distribution of sales and marketing majors is as follows:

  • Asian: 9.7%
  • Black or African American: 7%
  • Hispanic or Latino: 12.1%
  • White: 61.5%
  • Non-Resident Alien: 4.4%
  • Other Races: 5.3%
General Sales & Marketing Majors Ethnic Diversity Statistics

Americans aren’t the only ones with an interest in sales and marketing. About 4.4% of those graduating in 2017 were international students. The most popular countries sending sales and marketing majors to the U.S. are China, Taiwan and India.

What Will You Learn as a General Sales & Marketing Major?

An O*NET survey asked people with careers related to sales and marketing to rate how important certain subject areas were to their job. The following are some of the results of that survey. Importance was rated on a scale of 1 to 5 with 5 being most important.

Knowledge Areas for Sales & Marketing Majors

Sales and marketing majors often go into careers in which the following knowledge areas are important:

Important Knowledge Areas for General Sales & Marketing Majors

Skills for Sales & Marketing Majors

The following list of skills has been highlighted as some of the most essential for careers related to sales and marketing:

Important Skills for General Sales & Marketing Majors

Abilities for Sales & Marketing Majors

As a sales and marketing major, you will find yourself needing the following abilities:

Important Abilities for sales and marketing Majors

What Can You Do With a Sales & Marketing Major?

Below is a list of occupations associated with sales and marketing:

Careers Related to General Sales & Marketing
Job Title Job Growth Rate Median Salary

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products



Purchasing Agents, Except Wholesale, Retail, and Farm Products



Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products



Energy Brokers



Travel Agents



Wholesale and Retail Buyers, Except Farm Products



First-Line Supervisors of Non-Retail Sales Workers



Parts Salespersons



Sales and Related Workers



Demonstrators and Product Promoters



General Sales & Marketing Major Salary

Average salaries range from $40,000 to $69,000 for careers related to sales and marketing. This range includes all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, the typical high school graduate makes between $29,000 and $57,000 a year. The average person with a bachelor’s degree (any field) makes between $44,000 and $99,000. Advanced degree holders make the most with salaries between $55,000 and $120,000.

Average Salary for a Sales & Marketing Major  ( 40000 to 69000 )
Average Salary for High School Graduate  ( 29000 to 57000 )
Average Salary with Bachelor's Degree  ( 44000 to 99000 )
Average Salary with Advanced Degree  ( 55000 to 120000 )

The area of the country you choose to work in will also affect your career and salary prospects. Getting a graduate degree may open up more options with higher salary potential.

Amount of Education Required for General Sales & Marketing Major Jobs

Some careers associated with sales and marketing may require an advanced degree, while others may not even require a bachelor’s in the field. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

Find out what the typical degree level is for sales and marketing careers below.

Education Levels for Careers Associated With General Sales & Marketing
Level of Education Percentage of Workers

Less Than a High School Diploma


High School Diploma or Equivalent


Post-Secondary Certificate


Some College Courses


Associate's Degree or Equivalent


Bachelor's Degree


Post-Baccalaureate Certificate


Master's Degree


Post-Master's Certificate


First Professional Degree


Doctoral Degree


Post-Doctoral Training


Online General Sales & Marketing Programs

There are 66 colleges that offer a bachelor’s degree in general sales and marketing, with 7 of them offering at least some courses online.

Online learners must listen or watch video lectures, participate in group chats or forums, submit papers and assignments electronically, take tests, and meet deadlines.

Many learners are drawn to online programs due to the ease of use and flexibility. Students should be warned that those who enroll in online programs can take longer to graduate than average and are more likely to drop out.

Is a General Sales & Marketing Major Worth It?

The median salary for a sales and marketing grad is $45,000 per year. This is based on the weighted average of the most common careers associated with the major.

This is 16% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $123,600 after 20 years!

general sales and marketing salary compared to typical high school and college graduates over a 20 year period


Bureau of Labor Statistics
National Center for Education Statistics
O*NET Online
Image Credit: Nick Nijhuis via License

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