General Sales & Marketing Major
General sales and marketing is a major that typically falls into the Business, Management & Marketing category.
There are 207 programs available throughout the country that offer an associate’s degree in sales and marketing, 66 that offer a bachelor’s degree, and 12 that offer a master’s degree. There are also at least 1 schools in the nation where you can get your doctorate degree in the field.
Who Is Getting a Sales & Marketing Degree?
This is a less frequently chosen major. Only 2,200 students graduated with a bachelor’s degree in general sales and marketing in 2017. Roughly 50.9% of the graduates are women, and 49.1% are men.
At the countrywide level, the racial distribution of sales and marketing majors is as follows:
- Asian: 9.7%
- Black or African American: 7%
- Hispanic or Latino: 12.1%
- White: 61.5%
- Non-Resident Alien: 4.4%
- Other Races: 5.3%
Americans aren’t the only ones with an interest in sales and marketing. About 4.4% of those graduating in 2017 were international students. The most popular countries sending sales and marketing majors to the U.S. are China, Taiwan and India.
What Will You Learn as a General Sales & Marketing Major?
An O*NET survey asked people with careers related to sales and marketing to rate how important certain subject areas were to their job. The following are some of the results of that survey. Importance was rated on a scale of 1 to 5 with 5 being most important.
Knowledge Areas for Sales & Marketing Majors
Sales and marketing majors often go into careers in which the following knowledge areas are important:
Skills for Sales & Marketing Majors
The following list of skills has been highlighted as some of the most essential for careers related to sales and marketing:
Abilities for Sales & Marketing Majors
As a sales and marketing major, you will find yourself needing the following abilities:
What Can You Do With a Sales & Marketing Major?
Below is a list of occupations associated with sales and marketing:
|Job Title||Job Growth Rate||Median Salary|
|Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products||5.2%||$58,510|
|Purchasing Agents, Except Wholesale, Retail, and Farm Products||-5.6%||$0|
|Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products||5.2%||$79,680|
|Wholesale and Retail Buyers, Except Farm Products||-2.4%||$0|
|First-Line Supervisors of Non-Retail Sales Workers||4.9%||$73,390|
|Sales and Related Workers||10.6%||$33,220|
|Demonstrators and Product Promoters||6.5%||$28,960|
General Sales & Marketing Major Salary
Average salaries range from $40,000 to $69,000 for careers related to sales and marketing. This range includes all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.
To put that into context, the typical high school graduate makes between $29,000 and $57,000 a year. The average person with a bachelor’s degree (any field) makes between $44,000 and $99,000. Advanced degree holders make the most with salaries between $55,000 and $120,000.
The area of the country you choose to work in will also affect your career and salary prospects. Getting a graduate degree may open up more options with higher salary potential.
Amount of Education Required for General Sales & Marketing Major Jobs
Some careers associated with sales and marketing may require an advanced degree, while others may not even require a bachelor’s in the field. Whatever the case may be, pursuing more education usually means that more career options will be available to you.
Find out what the typical degree level is for sales and marketing careers below.
|Level of Education||Percentage of Workers|
|Less Than a High School Diploma||5.1%|
|High School Diploma or Equivalent||28.8%|
|Some College Courses||11.2%|
|Associate's Degree or Equivalent||10.3%|
|First Professional Degree||0%|
Online General Sales & Marketing Programs
There are 66 colleges that offer a bachelor’s degree in general sales and marketing, with 7 of them offering at least some courses online.
Online learners must listen or watch video lectures, participate in group chats or forums, submit papers and assignments electronically, take tests, and meet deadlines.
Many learners are drawn to online programs due to the ease of use and flexibility. Students should be warned that those who enroll in online programs can take longer to graduate than average and are more likely to drop out.
Is a General Sales & Marketing Major Worth It?
The median salary for a sales and marketing grad is $45,000 per year. This is based on the weighted average of the most common careers associated with the major.
This is 16% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $123,600 after 20 years!
- Business & Commerce
- Business Administration & Management
- Business Support & Assistance
- Corporate Communications
- Managerial Economics
- Entrepreneurial Studies
- Finance & Financial Management
- Hospitality Management
- Human Resource Management
- International Business
- Management Information Systems
- Management Sciences & Methods
- Real Estate
- General Sales & Marketing
- Specialized Sales
- Construction Management
- Telecommunications Management
- Other Business & Marketing
Featured Retail and Sales Schools
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