Bachelor’s Degrees in General Sales & Marketing
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Education Levels of Sales & Marketing Majors
In 2020-2021, 2,815 bachelor's degrees were awarded to sales and marketing majors. This earns it the #107 spot on the list of the most popular bachelor's degree programs in the nation.
The following table shows the number of diplomas awarded in sales and marketing at each degree level.
| Education Level | Number of Grads |
|---|---|
| Bachelor’s Degree | 2,815 |
| Basic Certificate | 1,499 |
| Associate Degree | 851 |
| Master’s Degree | 485 |
| Undergraduate Certificate | 221 |
| Graduate Certificate | 51 |
| Doctor’s Degree | 1 |
Earnings of Sales & Marketing Majors With Bachelor’s Degrees
The median salary for graduates holding a bachelor's degree in sales and marketing is $48,013. A lot of factors can contribute to this number, such as the location of your workplace and the availability of other perks and bonuses. To get a better picture, earnings for this category of people can range from a low of $40,256 to a high of $54,952.
Student Debt
The median student debt for graduates holding a bachelor's degree in sales and marketing is $23,750. The school you go to and how long it takes you to graduate, among other things, can cause this number to vary. The chart below shows the range of accumulated debt loads. On the high side of the range, $26,500 is the debt load, and the debt load on the low side is $20,500.
The median monthly payment of a sales and marketing graduate with a 10-year repayment plan is $370.
Student Diversity
More men than women pursue bachelor's degrees in sales and marketing. About 52.9% of graduates in this field are male.
| Gender | Number of Grads |
|---|---|
| Men | 1,490 |
| Women | 1,325 |
The racial-ethnic distribution of sales and marketing bachelor’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 279 |
| Black or African American | 209 |
| Hispanic or Latino | 390 |
| White | 1,690 |
| International Students | 131 |
| Other Races/Ethnicities | 116 |
Most Popular Sales & Marketing Programs for Bachelor’s Degrees
There are 68 colleges that offer a bachelor’s degree in sales and marketing. Learn more about the most popular 20 below:
The most popular school in the United States for sales and marketing students seekinga bachelor's degree is Baruch College. Each year, around 19,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $6,930 per year, while in-state graduate students, on average, pay $11,090 per year. The sales and marketing program at Baruch College awarded 477 bachelor's degrees during the 2020-2021 school year. About 62% of this group were women, and 71% were students from an underrepresented racial-ethnic group.
Texas A&M University - College Station is the 2nd most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Roughly 70,400 attend the school each year. The average in-state tuition for full-time undergraduates is $8,578 per year, while in-state graduate students, on average, pay $6,885 per year. During the 2020-2021 academic year, 360 people received their bachelor's degree in sales and marketing from Texas A&M College Station. About 24% of this group were women, and 36% were students from an underrepresented racial-ethnic group.
The 3rd most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is West Chester University of Pennsylvania. Roughly 17,700 attend the school each year. The average in-state tuition for full-time undergraduates is $7,716 per year, while in-state graduate students, on average, pay $9,288 per year. During the 2020-2021 academic year, 269 people received their bachelor's degree in sales and marketing from WCUPA. Of these students, 59% were women and 17% were members of underrepresented racial-ethnic groups.
University of Houston comes in at #4 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Each year, around 47,000 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,685 per year, while in-state graduate students, on average, pay $8,713 per year. During the 2020-2021 academic year, 181 people received their bachelor's degree in sales and marketing from UH. About 35% of this group were women, and 65% were students from an underrepresented racial-ethnic group.
University of South Carolina - Columbia comes in at #5 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Roughly 35,400 attend the school each year. The average in-state tuition for full-time undergraduates is $12,288 per year, while in-state graduate students, on average, pay $13,734 per year. For the 2020-2021 academic year, 175 bachelor's degrees were handed out to sales and marketing majors at UofSC. Of these students, 59% were women and 17% were members of underrepresented racial-ethnic groups.
University of Wisconsin - Madison comes in at #6 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Each year, around 44,600 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,273 per year, while in-state graduate students, on average, pay $10,728 per year. During the 2020-2021 academic year, 165 people received their bachelor's degree in sales and marketing from UW - Madison. Of these students, 73% were women and 18% were members of underrepresented racial-ethnic groups.
The 7th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is University of Minnesota - Twin Cities. Roughly 52,000 attend the school each year. The average in-state tuition for full-time undergraduates is $13,532 per year, while in-state graduate students, on average, pay $17,844 per year. During the 2020-2021 academic year, 139 people received their bachelor's degree in sales and marketing from UMN Twin Cities. About 57% of this group were women, and 17% were students from an underrepresented racial-ethnic group.
Weber State University comes in at #8 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Each year, around 29,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $5,329 per year, while in-state graduate students, on average, pay $7,880 per year. The sales and marketing program at Weber State University awarded 135 bachelor's degrees during the 2020-2021 school year. Around 12% of these students were from an underrepresented racial-ethnic group, and 30% were women.
The 9th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is Purdue University - Main Campus. Roughly 46,600 attend the school each year. The average in-state tuition for full-time undergraduates is $9,718 per year, while in-state graduate students, on average, pay $9,718 per year. During the 2020-2021 academic year, 134 people received their bachelor's degree in sales and marketing from Purdue. Around 16% of these students were from an underrepresented racial-ethnic group, and 40% were women.
The 10th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is University of Minnesota - Duluth. Each year, around 10,200 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $12,420 per year, while in-state graduate students, on average, pay $17,844 per year. The sales and marketing program at University of Minnesota - Duluth awarded 57 bachelor's degrees during the 2020-2021 school year. About 26% of this group were women, and 9% were students from an underrepresented racial-ethnic group.
University of Akron Main Campus is the 11th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Roughly 16,000 attend the school each year. The average in-state tuition for full-time undergraduates is $9,595 per year, while in-state graduate students, on average, pay $10,610 per year. During the 2020-2021 academic year, 56 people received their bachelor's degree in sales and marketing from University of Akron Main Campus. About 23% of this group were women, and 7% were students from an underrepresented racial-ethnic group.
University of Hartford comes in at #12 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Roughly 6,400 attend the school each year. The average in-state tuition for full-time undergraduates is $41,704 per year, while in-state graduate students, on average, pay $14,652 per year. The sales and marketing program at University of Hartford awarded 49 bachelor's degrees during the 2020-2021 school year. Of these students, 49% were women and 31% were members of underrepresented racial-ethnic groups.
The 13th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is Texas Tech University. Roughly 40,300 attend the school each year. The average in-state tuition for full-time undergraduates is $8,935 per year, while in-state graduate students, on average, pay $6,956 per year. For the 2020-2021 academic year, 42 bachelor's degrees were handed out to sales and marketing majors at Texas Tech. Of these students, 88% were women and 29% were members of underrepresented racial-ethnic groups.
The 13th most popular school in the country for sales and marketing majors who are seeking their bachelor's degree is Bowling Green State University - Main Campus. Roughly 18,100 attend the school each year. The average in-state tuition for full-time undergraduates is $10,776 per year, while in-state graduate students, on average, pay $8,017 per year. During the 2020-2021 academic year, 42 people received their bachelor's degree in sales and marketing from BGSU. Of these students, 26% were women and 7% were members of underrepresented racial-ethnic groups.
Kennesaw State University is the 15th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Each year, around 41,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $4,450 per year, while in-state graduate students, on average, pay $5,238 per year. During the 2020-2021 academic year, 35 people received their bachelor's degree in sales and marketing from KSU Georgia. Around 17% of these students were from an underrepresented racial-ethnic group, and 29% were women.
Baylor University is the 16th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Roughly 19,200 attend the school each year. The average in-state tuition for full-time undergraduates is $50,232 per year, while in-state graduate students, on average, pay $37,674 per year. During the 2020-2021 academic year, 34 people received their bachelor's degree in sales and marketing from Baylor. Around 18% of these students were from an underrepresented racial-ethnic group, and 44% were women.
Ball State University is the 16th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Each year, around 21,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,628 per year, while in-state graduate students, on average, pay $9,482 per year. The sales and marketing program at Ball State University awarded 34 bachelor's degrees during the 2020-2021 school year. Of these students, 15% were women and 9% were members of underrepresented racial-ethnic groups.
High Point University is the 18th most popular school in the nation for students seeking a bachelor's degree in sales and marketing. Roughly 5,600 attend the school each year. The average in-state tuition for full-time undergraduates is $34,628 per year, while in-state graduate students, on average, pay $27,203 per year. During the 2020-2021 academic year, 32 people received their bachelor's degree in sales and marketing from High Point. Of these students, 34% were women and 19% were members of underrepresented racial-ethnic groups.
University of Northern Iowa comes in at #19 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Roughly 9,500 attend the school each year. The average in-state tuition for full-time undergraduates is $7,780 per year, while in-state graduate students, on average, pay $9,296 per year. For the 2020-2021 academic year, 27 bachelor's degrees were handed out to sales and marketing majors at UNI. Around 11% of these students were from an underrepresented racial-ethnic group, and 26% were women.
Kansas State University comes in at #20 on our list of the most popular colleges offering bachelor's degrees in sales and marketing. Each year, around 20,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,489 per year, while in-state graduate students, on average, pay $10,294 per year. For the 2020-2021 academic year, 26 bachelor's degrees were handed out to sales and marketing majors at K -State. Around 8% of these students were from an underrepresented racial-ethnic group, and 35% were women.
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Related Majors
Below are some popular majors that are similar to sales and marketing that offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Business Administration & Management | 174,534 |
| Accounting | 51,042 |
| Finance & Financial Management | 48,215 |
| Marketing | 45,122 |
| Business & Commerce | 24,850 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Nijhuis under License
More about our data sources and methodologies.
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