Business, Management & Marketing at Western Governors University

What traits are you looking for in a business, management and marketing school? To help you decide if Western Governors University is right for you, we've gathered the following information about the school's business, management and marketing program.

WGU is located in Salt Lake City, Utah and approximately 147,866 students attend the school each year. Of the 26,612 students who graduated with a bachelor’s degree from Western Governors University in 2021, 6,620 of them were business, management and marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

WGU Business, Management & Marketing Degrees Available

• Bachelor’s Degree in Business, Management & Marketing
• Master’s Degree in Business, Management & Marketing

Online Classes Are Available at WGU

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

Are you one of the many who prefer to take online classes? WGU offers distance education options for business, management and marketing at the following degree levels:

• Bachelor’s Degree
• Master’s Degree

WGU Business, Management & Marketing Rankings

The following rankings from College Factual show how the business, management and marketing progam at WGU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The business, management and marketing major at WGU is not ranked on College Factual’s Best Colleges and Universities for Business, Management & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Online Business, Management & Marketing Bachelor’s Degree Schools	1
Most Popular Online Business, Management & Marketing Schools	2
Most Popular Business, Management & Marketing Schools	2
Best Value Business, Management & Marketing Bachelor’s Degree Schools	4
Best Value Business, Management & Marketing Master’s Degree Schools	17
Best Value Business, Management & Marketing Schools	49
	72
Best Business, Management & Marketing Schools	139
Best Business, Management & Marketing Master’s Degree Schools	216
Most Focused Business, Management & Marketing Schools	533
Most Focused Business, Management & Marketing Bachelor’s Degree Schools	775

In 2021, 5,838 students received their master’s degree in business, management and marketing from WGU. This makes it the #1 most popular school for business, management and marketing master’s degree candidates in the country.

Business, Management & Marketing Student Demographics at WGU

Take a look at the following statistics related to the make-up of the business, management and marketing majors at Western Governors University.

WGU Business, Management & Marketing Bachelor’s Program

Of the 6,620 students who earned a bachelor's degree in Business, Management & Marketing from WGU in 2020-2021, 44% were men and 56% were women.

About 70% of those who receive a bachelor's degree in business, management and marketing at WGU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Governors University with a bachelor's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	205
Black or African American	384
Hispanic or Latino	578
White	4,639
International Students	7
Other Races/Ethnicities	807

WGU Business, Management & Marketing Master’s Program

During the 2020-2021 academic year, 5,838 students graduated with a master's degree in business, management and marketing from WGU. About 47% were men and 53% were women.

Of the students who received a business, management and marketing master's degree from WGU, 61% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Governors University with a master's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	268
Black or African American	599
Hispanic or Latino	515
White	3,582
International Students	8
Other Races/Ethnicities	866

WGU also has a doctoral program available in business, management and marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Business, Management & Marketing

Business, Management & Marketing majors may want to concentrate their studies in one of these areas. The completion numbers here include all graduates who receive any type of degree in this field from Western Governors University. Some of these focus areas may not be available for your degree level.

Concentration	Annual Degrees Awarded
Business Administration & Management	7,891
Accounting	1,514
Management Information Systems	1,453
Human Resource Management	926
Marketing	673
General Sales & Marketing	1

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for UT, the home state for Western Governors University.

Occupation	Jobs in UT	Average Salary in UT
Customer Service Representatives	50,830	$33,790
General and Operations Managers	44,760	$82,370
Office Clerks	30,730	$32,950
Secretaries and Administrative Assistants	21,190	$34,400
Wholesale and Manufacturing Sales Representatives	16,430	$60,750

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.