2023 Most Popular Business, Management & Marketing Bachelor's Degree Schools in the Great Lakes Region
Finding the Best Business, Management & Marketing Bachelor's Degree School for You
In 2020-2021, 862,104 degrees and certificates were awarded to business, management and marketing students, making the major the most popular in the country.
It's not easy to decide which program to enroll in when you have so many options available. With more and more schools offering online options, you could even register for a great program on the other side of the country. On top of that, there are a considerable number of trade schools that offer fast-track entry to many fields.
To help you arm yourself with the information you need to make your decision, Course Advisor has developed this Most Popular Business, Management & Marketing Bachelor's Degree Schools in the Great Lakes Region ranking. This report analyzed 262 schools in the Great Lakes Region to see which ones were the most popular bachelor's degree programs for students. To create this ranking we looked at how many students graduated from the Business, Management & Marketing program at each school on the list.
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2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region
The following schools top our list of the Most Popular Business, Management & Marketing Bachelor's Degree Colleges.
Top 25 Most Popular Great Lakes Region Schools for a Bachelor's in Business, Management & Marketing
Our 2023 rankings named Ohio State University - Main Campus the most popular school in the Great Lakes Region for business, management and marketing students working on their bachelor’s degree. Ohio State is a fairly large public school located in the large city of Columbus.
About 40% of the students majoring in business, management and marketing at the school are women while 60% are male.
Out of the 262 schools in the Great Lakes Region that were part of this year’s ranking, Indiana University - Bloomington landed the # 2 spot on the list. Located in the small city of Bloomington, IU Bloomington is a public school with a very large student population.
About 36% of the students majoring in business, management and marketing at the school are women while 64% are male.
Read full report on Business, Management & Marketing at Indiana University - Bloomington
A rank of #3 on this year’s list means University of Wisconsin - Madison is a great place for business, management and marketing students working on their bachelor’s degree. UW - Madison is a very large public school located in the large city of Madison.
Women make up 46% of the business, management and marketing majors at the school.
A rank of #4 on this year’s list means Michigan State University is a great place for business, management and marketing students working on their bachelor’s degree. Located in the city of East Lansing, Michigan State is a public school with a fairly large student population.
Of the 1,564 students majoring in business, management and marketing at Michigan State, 57% are male and 43% are female.
Full Business, Management & Marketing at Michigan State University Report
You’ll be in good company if you decide to attend Grand Valley State University. It ranked #5 on our 2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region list. GVSU is a very large public school located in the suburb of Allendale.
Women make up 46% of the business, management and marketing majors at the school.
Read full report on Business, Management & Marketing at Grand Valley State University
University of Cincinnati - Main Campus came in at #6 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region ranking. Located in the large city of Cincinnati, UC is a public school with a very large student population.
Women make up 39% of the business, management and marketing majors at the school.
Full Business, Management & Marketing at University of Cincinnati - Main Campus Report
University of Illinois at Urbana-Champaign did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #7 on the list. UIUC is a very large public school located in the small city of Champaign.
Of the 1,202 students majoring in business, management and marketing at UIUC, 50% are male and 50% are female.
Read full report on Business, Management & Marketing at University of Illinois at Urbana-Champaign
Miami University - Oxford ranked #8 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region list. Miami University - Oxford is a large public school located in the fringe town of Oxford.
Women make up 41% of the business, management and marketing majors at the school.
Full Business, Management & Marketing at Miami University - Oxford Report
Kent State University at Kent did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #9 on the list. Located in the suburb of Kent, Kent State is a public school with a fairly large student population.
Of the 1,160 students majoring in business, management and marketing at Kent State, 43% are male and 57% are female.
Full Business, Management & Marketing at Kent State University at Kent Report
With a ranking of #10, Illinois State University did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the medium-sized suburb of Normal, Illinois State is a public college with a fairly large student population.
Of the 1,142 students majoring in business, management and marketing at Illinois State, 65% are male and 35% are female.
Full Business, Management & Marketing at Illinois State University Report
With a ranking of #11, Ohio University - Athens Campus did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. OHIO Athens is a fairly large public school located in the distant town of Athens.
Of the 1,077 students majoring in business, management and marketing at OHIO Athens, 62% are male and 38% are female.
Read full report on Business, Management & Marketing at Ohio University - Athens Campus
Purdue University - Main Campus landed the #12 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Purdue is a very large public school located in the small city of West Lafayette.
About 45% of the students majoring in business, management and marketing at the school are women while 55% are male.
With a ranking of #13, Purdue University Global did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the small city of Indianapolis, Purdue University Global is a public college with a fairly large student population.
Of the 1,057 students majoring in business, management and marketing at Purdue University Global, 39% are male and 61% are female.
With a ranking of #14, DePaul University did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. DePaul is a fairly large private not-for-profit school located in the city of Chicago.
Of the 998 students majoring in business, management and marketing at DePaul, 56% are male and 44% are female.
Wayne State University came in at #15 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region ranking. Located in the large city of Detroit, Wayne State is a public college with a very large student population.
Of the 991 students majoring in business, management and marketing at Wayne State, 56% are male and 44% are female.
Full Business, Management & Marketing at Wayne State University Report
DeVry University - Illinois landed the #16 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Located in the city of Chicago, DeVry University - Illinois is a private for-profit school with a very large student population.
Of the 990 students majoring in business, management and marketing at DeVry University - Illinois, 38% are male and 62% are female.
Read full report on Business, Management & Marketing at DeVry University - Illinois
Central Michigan University did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #17 on the list. Located in the distant town of Mount Pleasant, Central Michigan is a public school with a large student population.
About 45% of the students majoring in business, management and marketing at the school are women while 55% are male.
Full Business, Management & Marketing at Central Michigan University Report
With a ranking of #18, University of Wisconsin - Milwaukee did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. UWM is a very large public school located in the city of Milwaukee.
Women make up 40% of the business, management and marketing majors at the school.
Full Business, Management & Marketing at University of Wisconsin - Milwaukee Report
Western Michigan University came in at #19 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region ranking. Located in the small city of Kalamazoo, WMU is a public college with a fairly large student population.
Women make up 39% of the business, management and marketing majors at the school.
Full Business, Management & Marketing at Western Michigan University Report
University of Wisconsin - Whitewater landed the #20 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Located in the town of Whitewater, UW - Whitewater is a public college with a fairly large student population.
Of the 831 students majoring in business, management and marketing at UW - Whitewater, 64% are male and 36% are female.
Read full report on Business, Management & Marketing at University of Wisconsin - Whitewater
University of Toledo came in at #21 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region ranking. University of Toledo is a fairly large public school located in the large city of Toledo.
Women make up 37% of the business, management and marketing majors at the school.
Ball State University came in at #22 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region ranking. Ball State is a very large public school located in the small city of Muncie.
Of the 793 students majoring in business, management and marketing at Ball State, 61% are male and 39% are female.
University of Illinois at Chicago ranked #23 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region list. Located in the large city of Chicago, UIC is a public school with a very large student population.
Of the 790 students majoring in business, management and marketing at UIC, 54% are male and 46% are female.
Read full report on Business, Management & Marketing at University of Illinois at Chicago
Northwood University ranked #24 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region list. Northwood is a small private not-for-profit school located in the city of Midland.
Of the 763 students majoring in business, management and marketing at Northwood, 51% are male and 49% are female.
Full Business, Management & Marketing at Northwood University Report
Loyola University Chicago did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #25 on the list. Loyola Chicago is a fairly large private not-for-profit school located in the large city of Chicago.
Of the 724 students majoring in business, management and marketing at Loyola Chicago, 50% are male and 50% are female.
Read full report on Business, Management & Marketing at Loyola University Chicago
Rest of the Top Most Popular Business, Management & Marketing Bachelor's Degree Schools in the Great Lakes Region
Honorable Mentions
Here are some additional popular schools for Business, Management & Marketing students in the Great Lakes Region that almost earned our Most Popular Business, Management & Marketing Bachelor's Degree Schools in the Great Lakes Region award.
| Rank | College | Location |
|---|---|---|
| 40 | Cleveland State University | Cleveland, OH |
| 41 | Ferris State University | Big Rapids, MI |
| 42 | Wright State University - Main Campus | Dayton, OH |
| 43 | Davenport University | Grand Rapids, MI |
| 44 | University of Wisconsin - Stout | Menomonie, WI |
| 45 | Southern Illinois University Edwardsville | Edwardsville, IL |
| 46 | Baker College | Owosso, MI |
| 47 | University of Michigan - Dearborn | Dearborn, MI |
| 48 | Butler University | Indianapolis, IN |
| 49 | Indiana State University | Terre Haute, IN |
| 50 | University of Wisconsin - Green Bay | Green Bay, WI |
| 51 | Northeastern Illinois University | Chicago, IL |
| 52 | Xavier University | Cincinnati, OH |
Best Business, Management & Marketing Colleges by State
Explore the best business, management and marketing schools for a specific state in the Great Lakes region.
| State | Degrees Awarded |
|---|---|
| Indiana | 18,882 |
| Michigan | 20,858 |
| Ohio | 25,288 |
| Illinois | 29,314 |
| Wisconsin | 13,275 |
Business, Management & Marketing Related Majors
Business, Management & Marketing Majors to Study
| Major | Annual Graduates |
|---|---|
| Business Administration & Management | 416,590 |
| Accounting | 99,265 |
| Finance & Financial Management | 57,778 |
| General Business/Commerce | 56,042 |
| Marketing | 52,916 |
| Management Sciences & Quantitative Methods | 43,382 |
| Human Resource Management | 28,787 |
| Business Support & Assistant Services | 19,119 |
| Hospitality Management | 17,689 |
| Management Information Systems | 13,680 |
| Entrepreneurial Studies | 11,319 |
| International Business | 9,101 |
| Real Estate | 6,547 |
| General Sales & Marketing | 5,923 |
| Business/Managerial Economics | 5,667 |
| Specialized Sales, Merchandising & Marketing | 5,191 |
| Other Business, Management & Marketing | 4,822 |
| Construction Management | 3,846 |
| Insurance | 1,809 |
| Taxation | 1,547 |
| Business/Corporate Communications | 1,029 |
| Telecommunications Management | 55 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Amit Savargaonkar.
More about our data sources and methodologies.
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