Business, Management & Marketing at Western Michigan University

What traits are you looking for in a business, management and marketing school? To help you decide if Western Michigan University is right for you, we've gathered the following information about the school's business, management and marketing program.

WMU is located in Kalamazoo, Michigan and has a total student population of 19,887. Of the 3,747 students who graduated with a bachelor’s degree from Western Michigan University in 2021, 877 of them were business, management and marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

WMU Business, Management & Marketing Degrees Available

• Bachelor’s Degree in Business, Management & Marketing
• Master’s Degree in Business, Management & Marketing

WMU Business, Management & Marketing Rankings

Each year, College Factual ranks business, management and marketing programs across the country. The following shows how WMU performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The business, management and marketing major at WMU is not ranked on College Factual’s Best Colleges and Universities for Business, Management & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Focused Business, Management & Marketing Schools	881

In 2021, 137 students received their master’s degree in business, management and marketing from WMU. This makes it the #362 most popular school for business, management and marketing master’s degree candidates in the country.

Business, Management & Marketing Student Demographics at WMU

Take a look at the following statistics related to the make-up of the business, management and marketing majors at Western Michigan University.

WMU Business, Management & Marketing Bachelor’s Program

Of the 877 business, management and marketing students who graduated with a bachelor's degree in 2020-2021 from WMU, about 61% were men and 39% were women.

About 63% of those who receive a bachelor's degree in business, management and marketing at WMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Michigan University with a bachelor's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	16
Black or African American	71
Hispanic or Latino	42
White	549
International Students	167
Other Races/Ethnicities	32

WMU Business, Management & Marketing Master’s Program

Of the 137 students who earned a master's degree in Business, Management & Marketing from WMU in 2020-2021, 55% were men and 45% were women.

Of the students who received a business, management and marketing master's degree from WMU, 69% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Michigan University with a master's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	7
Hispanic or Latino	9
White	94
International Students	16
Other Races/Ethnicities	6

WMU also has a doctoral program available in business, management and marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Business, Management & Marketing

If you plan to be a business, management and marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at Western Michigan University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Business Administration & Management	314
Marketing	222
Accounting	176
Finance & Financial Management	166
Human Resource Management	66
Specialized Sales, Merchandising & Marketing	33
Management Sciences & Quantitative Methods	19
Entrepreneurial Studies	16
Management Information Systems	2

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Western Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Office Clerks	95,110	$35,410
Customer Service Representatives	90,310	$36,650
General and Operations Managers	58,140	$122,160
Secretaries and Administrative Assistants	55,410	$36,980
Wholesale and Manufacturing Sales Representatives	47,860	$75,130

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By TheKuLeR under License

More about our data sources and methodologies.