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Business, Management & Marketing at University of Wisconsin - Madison

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Business, Management & Marketing at University of Wisconsin - Madison

If you are interested in studying business, management and marketing, you may want to check out the program at University of Wisconsin - Madison. The following information will help you decide if it is a good fit for you.

UW - Madison is located in Madison, Wisconsin and approximately 44,640 students attend the school each year. In the 2020-2021 academic year, 1,628 students received a bachelor's degree in business, management and marketing from UW - Madison.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

UW - Madison Business, Management & Marketing Degrees Available

  • Basic Certificate in Business, Management & Marketing (Less Than 1 Year)
  • Bachelor’s Degree in Business, Management & Marketing
  • Master’s Degree in Business, Management & Marketing
  • Doctorate Degree in Business, Management & Marketing

UW - Madison Business, Management & Marketing Rankings

Each year, College Factual ranks business, management and marketing programs across the country. The following shows how UW - Madison performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The business, management and marketing major at UW - Madison is not ranked on College Factual’s Best Colleges and Universities for Business, Management & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Best Business, Management & Marketing Graduate Certificate Schools 16

In 2021, 342 students received their master’s degree in business, management and marketing from UW - Madison. This makes it the #158 most popular school for business, management and marketing master’s degree candidates in the country.

There were 14 students who received their doctoral degrees in business, management and marketing, making the school the #56 most popular school in the United States for this category of students.

Business, Management & Marketing Student Demographics at UW - Madison

Take a look at the following statistics related to the make-up of the business, management and marketing majors at University of Wisconsin - Madison.

UW - Madison Business, Management & Marketing Bachelor’s Program

46% Women
12% Racial-Ethnic Minorities*
The business, management and marketing program at UW - Madison awarded 1,628 bachelor's degrees in 2020-2021. About 54% of these degrees went to men with the other 46% going to women.

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About 78% of those who receive a bachelor's degree in business, management and marketing at UW - Madison are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a bachelor's in business, management and marketing.

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Race/Ethnicity Number of Students
Asian 75
Black or African American 17
Hispanic or Latino 62
White 1,270
International Students 134
Other Races/Ethnicities 70

UW - Madison Business, Management & Marketing Master’s Program

39% Women
10% Racial-Ethnic Minorities*
Of the 342 students who graduated with a master’s in business, management and marketing from UW - Madison in 2021, 61% were men and 39% were women.

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Of the students who received a business, management and marketing master's degree from UW - Madison, 68% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a master's in business, management and marketing.

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Race/Ethnicity Number of Students
Asian 19
Black or African American 1
Hispanic or Latino 8
White 234
International Students 69
Other Races/Ethnicities 11

UW - Madison also has a doctoral program available in business, management and marketing. In 2021, 14 students graduated with a doctor's degree in this field.

Concentrations Within Business, Management & Marketing

If you plan to be a business, management and marketing major, you may want to focus your studies on one of the following concentrations. The completion numbers here include all graduates who receive any type of degree in this field from University of Wisconsin - Madison. Some of these focus areas may not be available for your degree level.

Concentration Annual Degrees Awarded
Finance & Financial Management 463
Marketing 246
Accounting 219
Business Administration & Management 218
Real Estate 215
Management Sciences & Quantitative Methods 201
General Sales & Marketing 165
Insurance 129
General Business/Commerce 97
International Business 45
Entrepreneurial Studies 33
Management Information Systems 32
Other Business, Management & Marketing 18

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Madison.

Occupation Jobs in WI Average Salary in WI
Customer Service Representatives 72,200 $37,850
Office Clerks 62,230 $35,410
Bookkeeping, Accounting, and Auditing Clerks 37,260 $37,910
Wholesale and Manufacturing Sales Representatives 36,910 $69,360
General and Operations Managers 33,340 $126,950

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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