Business, Management & Marketing at Grand Valley State University

If you are interested in studying business, management and marketing, you may want to check out the program at Grand Valley State University. The following information will help you decide if it is a good fit for you.

GVSU is located in Allendale, Michigan and approximately 23,350 students attend the school each year. In the 2020-2021 academic year, 1,367 students received a bachelor's degree in business, management and marketing from GVSU.

Want to know more about the career opportunities in this field? Check out the Careers in Business, Management & Marketing section at the bottom of this page.

GVSU Business, Management & Marketing Degrees Available

• Basic Certificate in Business, Management & Marketing (Less Than 1 Year)
• Bachelor’s Degree in Business, Management & Marketing
• Master’s Degree in Business, Management & Marketing

GVSU Business, Management & Marketing Rankings

The following rankings from College Factual show how the business, management and marketing progam at GVSU compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The business, management and marketing major at GVSU is not ranked on College Factual’s Best Colleges and Universities for Business, Management & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Business, Management & Marketing Master’s Degree Schools	239
Best Value Business, Management & Marketing Basic Certificate Schools	249

In 2021, 130 students received their master’s degree in business, management and marketing from GVSU. This makes it the #378 most popular school for business, management and marketing master’s degree candidates in the country.

Business, Management & Marketing Student Demographics at GVSU

Take a look at the following statistics related to the make-up of the business, management and marketing majors at Grand Valley State University.

GVSU Business, Management & Marketing Bachelor’s Program

For the most recent academic year available, 54% of business, management and marketing bachelor's degrees went to men and 46% went to women.

About 86% of those who receive a bachelor's degree in business, management and marketing at GVSU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Grand Valley State University with a bachelor's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	31
Black or African American	30
Hispanic or Latino	77
White	1,176
International Students	16
Other Races/Ethnicities	37

GVSU Business, Management & Marketing Master’s Program

During the 2020-2021 academic year, 130 students graduated with a master's degree in business, management and marketing from GVSU. About 59% were men and 41% were women.

Of the students who received a business, management and marketing master's degree from GVSU, 81% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Grand Valley State University with a master's in business, management and marketing.

Race/Ethnicity	Number of Students
Asian	5
Black or African American	3
Hispanic or Latino	6
White	105
International Students	5
Other Races/Ethnicities	6

GVSU also has a doctoral program available in business, management and marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Concentrations Within Business, Management & Marketing

If you plan to be a business, management and marketing major, you may want to focus your studies on one of the following concentrations. The table shows all degrees awarded in this field awarded for all degree levels at Grand Valley State University. A concentration may not be available for your level.

Concentration	Annual Degrees Awarded
Marketing	302
Finance & Financial Management	280
Accounting	213
Management Sciences & Quantitative Methods	175
Business Administration & Management	141
General Business/Commerce	126
Hospitality Management	90
Human Resource Management	82
Business/Managerial Economics	45
Entrepreneurial Studies	22
International Business	21

Careers That Business, Management & Marketing Grads May Go Into

A degree in business, management and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Grand Valley State University.

Occupation	Jobs in MI	Average Salary in MI
Office Clerks	95,110	$35,410
Customer Service Representatives	90,310	$36,650
General and Operations Managers	58,140	$122,160
Secretaries and Administrative Assistants	55,410	$36,980
Wholesale and Manufacturing Sales Representatives	47,860	$75,130

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Demhem under License

More about our data sources and methodologies.