2023 Most Popular Marketing Bachelor's Degree Schools
Finding the Best Marketing Bachelor's Degree School for You
Marketing is the #17 most popular major in the country with 52,916 degrees and certificates awarded in 2020-2021.
There are so many programs in today's world that it can tough to figure out which one is the right one for you. Along with traditional schools that require in-person attendence, you can attend one of many reputable online schools. Some programs even offer a hybrid experience. Alternatively, you may choose a trade school that prepares you to enter the workforce with knowledge in a specific field.
To assist you in seeing some of the education options that are available to you, Course Advisor has created its Most Popular Marketing Bachelor's Degree Schools ranking. Our analysis looked at 822 schools in the United States to see which bachelor's degree programs were the most popular for students. To create this ranking we looked at how many students graduated from the Marketing program at each school on the list.
2023 Most Popular Marketing Bachelor’s Degree Schools in the United States
The colleges and universities below are the most popular for marketing majors pursuing a bachelor's degree.
Top 25 Most Popular Schools for a Bachelor's in Marketing
Our 2023 rankings named Western Governors University the most popular school in the United States for marketing students working on their bachelor’s degree. Located in the large suburb of Salt Lake City, WGU is a private not-for-profit college with a very large student population.
Of the 673 students majoring in marketing at WGU, 44% are male and 56% are female.
While working on their Bachelor's Degree, marketing majors at WGU accumulate an average of around $24,392 in student debt.
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A rank of #2 on this year’s list means The University of Alabama is a great place for marketing students working on their bachelor’s degree. UA is a fairly large public school located in the city of Tuscaloosa.
Of the 605 students majoring in marketing at UA, 42% are male and 58% are female.
While working on their Bachelor's Degree, marketing majors at UA accumulate an average of around $21,570 in student debt. The average monthly payment of a loan this size is about $693, assuming that the borrower is on a 10-year repayment plan.
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The in-demand bachelor’s degree programs at Florida International University helped the school earn the #3 place on this year’s ranking of the most popular marketing schools in the United States. Located in the suburb of Miami, FIU is a public college with a fairly large student population.
Of the 571 students majoring in marketing at FIU, 41% are male and 59% are female.
The average amount in student loans that marketing majors at FIU take out while working on their Bachelor's Degree is $21,961.
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You’ll be in good company if you decide to attend Florida State University. It ranked #4 on our 2023 Most Popular Marketing Bachelor’s Degree Schools list. Located in the city of Tallahassee, Florida State is a public college with a very large student population.
About 62% of the students majoring in marketing at the school are women while 38% are male.
The average amount in student loans that marketing majors at Florida State take out while working on their Bachelor's Degree is $19,588. The average monthly payment of a loan this size is about $229, assuming that the borrower is on a 10-year repayment plan.
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The in-demand bachelor’s degree programs at University of Cincinnati - Main Campus helped the school earn the #5 place on this year’s ranking of the most popular marketing schools in the United States. Located in the large city of Cincinnati, UC is a public college with a fairly large student population.
Of the 442 students majoring in marketing at UC, 47% are male and 53% are female.
While working on their Bachelor's Degree, marketing majors at UC accumulate an average of around $22,513 in student debt. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $280.
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With a ranking of #6, University of South Florida - Main Campus did quite well on this year’s most popular schools for marketing students working on their bachelor’s degree. USF Tampa is a fairly large public school located in the large city of Tampa.
Women make up 49% of the marketing majors at the school.
While working on their Bachelor's Degree, marketing majors at USF Tampa accumulate an average of around $20,054 in student debt. This translates to an average monthly loan payment of $165, based on a 10-year repayment plan.
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With a ranking of #7, Ohio State University - Main Campus did quite well on this year’s most popular schools for marketing students working on their bachelor’s degree. Ohio State is a fairly large public school located in the city of Columbus.
Women make up 56% of the marketing majors at the school.
On average, marketing graduates from Ohio State take out $20,863 in student loans while working on their Bachelor's Degree. The average monthly payment of a loan this size is about $250, assuming that the borrower is on a 10-year repayment plan.
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California State University - Northridge came in at #8 in this year’s edition of the Most Popular Marketing Bachelor’s Degree Schools ranking. Located in the city of Northridge, CSUN is a public school with a very large student population.
Women make up 49% of the marketing majors at the school.
Marketing majors at CSUN take out an average of $16,516 in student loans while working on their Bachelor's Degree.
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University of Georgia ranked #9 on this year’s Most Popular Marketing Bachelor’s Degree Schools list. Located in the medium-sized city of Athens, UGA is a public college with a fairly large student population.
Women make up 68% of the marketing majors at the school.
Marketing majors at UGA take out an average of $19,506 in student loans while working on their Bachelor's Degree. This translates to an average monthly loan payment of $283, based on a 10-year repayment plan.
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University of Kentucky landed the #10 spot in the 2023 rankings for the most popular bachelor’s degree marketing programs. Located in the large city of Lexington, UK is a public college with a very large student population.
Women make up 59% of the marketing majors at the school.
The average amount in student loans that marketing majors at UK take out while working on their Bachelor's Degree is $20,939. This translates to an average monthly loan payment of $501, based on a 10-year repayment plan.
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University of South Carolina - Columbia ranked #11 on this year’s Most Popular Marketing Bachelor’s Degree Schools list. Located in the medium-sized city of Columbia, UofSC is a public school with a fairly large student population.
Of the 335 students majoring in marketing at UofSC, 37% are male and 63% are female.
After completing their Bachelor's Degree, marketing graduates from UofSC carry an average student debt load of $20,489. This translates to an average monthly loan payment of $436, based on a 10-year repayment plan.
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University of Arkansas ranked #11 on this year’s Most Popular Marketing Bachelor’s Degree Schools list. Located in the city of Fayetteville, UARK is a public college with a very large student population.
About 60% of the students majoring in marketing at the school are women while 40% are male.
The average monthly payment of a loan this size is about $269, assuming that the borrower is on a 10-year repayment plan.
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With a ranking of #13, Temple University did quite well on this year’s most popular schools for marketing students working on their bachelor’s degree. Located in the large city of Philadelphia, Temple is a public school with a fairly large student population.
Women make up 50% of the marketing majors at the school.
On average, marketing graduates from Temple take out $25,766 in student loans while working on their Bachelor's Degree. The average monthly payment of a loan this size is about $358, assuming that the borrower is on a 10-year repayment plan.
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Oklahoma State University - Main Campus landed the #14 spot in the 2023 rankings for the most popular bachelor’s degree marketing programs. OSU is a very large public school located in the distant town of Stillwater.
Women make up 46% of the marketing majors at the school.
The average amount in student loans that marketing majors at OSU take out while working on their Bachelor's Degree is $22,160. For students who choose a 10-year repayment plan, the average monthly student loan payment is $332.
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Texas State University came in at #14 in this year’s edition of the Most Popular Marketing Bachelor’s Degree Schools ranking. Located in the small city of San Marcos, Texas State is a public school with a fairly large student population.
Of the 321 students majoring in marketing at Texas State, 50% are male and 50% are female.
After completing their Bachelor's Degree, marketing graduates from Texas State carry an average student debt load of $21,954. The average monthly payment of a loan this size is about $285, assuming that the borrower is on a 10-year repayment plan.
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With a ranking of #16, Arizona State University - Tempe did quite well on this year’s most popular schools for marketing students working on their bachelor’s degree. ASU - Tempe is a very large public school located in the medium-sized city of Tempe.
Women make up 59% of the marketing majors at the school.
The average amount in student loans that marketing majors at ASU - Tempe take out while working on their Bachelor's Degree is $18,227. The average monthly payment of a loan this size is about $295, assuming that the borrower is on a 10-year repayment plan.
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Miami University - Oxford came in at #17 in this year’s edition of the Most Popular Marketing Bachelor’s Degree Schools ranking. Miami University - Oxford is a fairly large public school located in the town of Oxford.
Women make up 61% of the marketing majors at the school.
Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $580.
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University of Wisconsin - Milwaukee ranked #18 on this year’s Most Popular Marketing Bachelor’s Degree Schools list. UWM is a fairly large public school located in the large city of Milwaukee.
Of the 304 students majoring in marketing at UWM, 53% are male and 47% are female.
While working on their Bachelor's Degree, marketing majors at UWM accumulate an average of around $25,044 in student debt. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $174.
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Grand Valley State University came in at #19 in this year’s edition of the Most Popular Marketing Bachelor’s Degree Schools ranking. GVSU is a fairly large public school located in the suburb of Allendale.
About 54% of the students majoring in marketing at the school are women while 46% are male.
Marketing majors at GVSU take out an average of $22,934 in student loans while working on their Bachelor's Degree. This translates to an average monthly loan payment of $238, based on a 10-year repayment plan.
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With a ranking of #20, Auburn University did quite well on this year’s most popular schools for marketing students working on their bachelor’s degree. Located in the city of Auburn, Auburn is a public college with a fairly large student population.
About 53% of the students majoring in marketing at the school are women while 47% are male.
Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $514.
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The University of Texas at Arlington came in at #21 in this year’s edition of the Most Popular Marketing Bachelor’s Degree Schools ranking. UT Arlington is a fairly large public school located in the city of Arlington.
About 54% of the students majoring in marketing at the school are women while 46% are male.
Marketing majors at UT Arlington take out an average of $22,456 in student loans while working on their Bachelor's Degree. For students who choose a 10-year repayment plan, the average monthly student loan payment is $203.
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With a ranking of #22, University of Houston did quite well on this year’s most popular schools for marketing students working on their bachelor’s degree. Located in the city of Houston, UH is a public school with a fairly large student population.
Of the 284 students majoring in marketing at UH, 49% are male and 51% are female.
While working on their Bachelor's Degree, marketing majors at UH accumulate an average of around $18,875 in student debt. This translates to an average monthly loan payment of $283, based on a 10-year repayment plan.
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Texas Tech University ranked #23 on this year’s Most Popular Marketing Bachelor’s Degree Schools list. Texas Tech is a fairly large public school located in the city of Lubbock.
Of the 283 students majoring in marketing at Texas Tech, 46% are male and 54% are female.
While working on their Bachelor's Degree, marketing majors at Texas Tech accumulate an average of around $20,851 in student debt. The average monthly payment of a loan this size is about $322, assuming that the borrower is on a 10-year repayment plan.
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Illinois State University came in at #23 in this year’s edition of the Most Popular Marketing Bachelor’s Degree Schools ranking. Located in the suburb of Normal, Illinois State is a public college with a fairly large student population.
Women make up 43% of the marketing majors at the school.
The average amount in student loans that marketing majors at Illinois State take out while working on their Bachelor's Degree is $20,072. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $374.
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Iowa State University did quite well in this year’s ranking of the most popular places for marketing students to get a bachelor’s degree. It came in at #25 on the list. Iowa State is a very large public school located in the small city of Ames.
About 46% of the students majoring in marketing at the school are women while 54% are male.
After completing their Bachelor's Degree, marketing graduates from Iowa State carry an average student debt load of $21,908. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $321.
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Additional Award Winners
This list shows the remainder of the colleges awarded a Most Popular Marketing Bachelor's Degree Schools badge. Showing in this list means the school was ranked in the top 15% of the 822 different United States marketing schools we analyzed.
Honorable Mentions
Here are some additional popular schools for Marketing students that almost earned our Most Popular Marketing Bachelor's Degree Schools award.
Marketing by Region
View the Most Popular Marketing Bachelor's Degree Schools for a specific region near you.
| Region |
|---|
| Southeast |
| New England |
| Rocky Mountains |
| Plains States |
| Middle Atlantic |
| Far Western US |
| Southwest |
| Great Lakes |
Majors Related to Marketing
One of 21 majors within the area of study, marketing has other similar majors worth exploring.
Most Popular Majors Related to Marketing
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 416,590 |
| Accounting | 99,265 |
| Finance & Financial Management | 57,778 |
| General Business/Commerce | 56,042 |
| Management Sciences & Quantitative Methods | 43,382 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Nick Youngson.
More about our data sources and methodologies.
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