Marketing at Texas Tech University

If you plan to study marketing, take a look at what Texas Tech University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Texas Tech is located in Lubbock, Texas and approximately 40,322 students attend the school each year. Of the 6,884 students who graduated with a bachelor’s degree from Texas Tech University in 2021, 283 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Texas Tech Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

Texas Tech Marketing Rankings

The following rankings from College Factual show how the marketing progam at Texas Tech compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Texas Tech is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Value Marketing Master’s Degree Schools	26
Best Marketing Bachelor’s Degree Schools	84
Best Value Marketing Bachelor’s Degree Schools	103
Best Marketing Schools	106

In 2021, 7 students received their master’s degree in marketing from Texas Tech. This makes it the #77 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from Texas Tech Make?

The median salary of marketing students who receive their bachelor's degree at Texas Tech is $47,375. This is great news for graduates of the program, since this figure is 14% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at Texas Tech

Take a look at the following statistics related to the make-up of the marketing majors at Texas Tech University.

Texas Tech Marketing Bachelor’s Program

The marketing program at Texas Tech awarded 283 bachelor's degrees in 2020-2021. About 46% of these degrees went to men with the other 54% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Texas Tech since its program graduates 2% more men than average.

About 61% of those who receive a bachelor's degree in marketing at Texas Tech are white. This is typical for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 9% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Texas Tech University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	6
Black or African American	6
Hispanic or Latino	83
White	173
International Students	2
Other Races/Ethnicities	13

Texas Tech Marketing Master’s Program

During the 2020-2021 academic year, 7 marketing majors earned their master's degree from Texas Tech. Of these graduates, 57% were men and 43% were women. Nationwide, master's degree programs only see 45% men graduate in marketing each year. Texas Tech does a better job at serving the male population as it supports 13% more men than average.

Of the students who received a marketing master's degree from Texas Tech, 71% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from Texas Tech University with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	1
Hispanic or Latino	1
White	5
International Students	0
Other Races/Ethnicities	0

Texas Tech also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Human Resource Management
• General Sales & Marketing
• Hospitality Management
• Management Sciences & Quantitative Methods
• General Business/Commerce

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas Tech University.

Occupation	Jobs in TX	Average Salary in TX
Market Research Analysts and Marketing Specialists	29,560	$78,200
Sales Managers	26,420	$148,000
Marketing Managers	12,910	$146,640
Business Professors	6,060	$110,450
Advertising and Promotions Managers	1,590	$98,960

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Johan Hendrikse under License

More about our data sources and methodologies.