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Search Marketing Strategist

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What Does it Take to Be a Search Marketing Strategist?

Search Marketing Strategist Job Description Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

List of Search Marketing Strategist Job Duties

  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Participate in the development or implementation of online marketing strategy.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.

What Skills Do You Need to Work as a Search Marketing Strategist?

Search Marketing Strategists state the following job skills are important in their day-to-day work.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Speaking: Talking to others to convey information effectively.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Types of Search Marketing Strategist Jobs

  • Director of Search Engine Optimization (Director of SEO)
  • Internet Marketing Strategist
  • Pay Per Click Specialist (PPC Specialist)
  • Search Consultant
  • Internet Marketing Consultant

Is There Job Demand for Search Marketing Strategists?

In 2016, there was an estimated number of 287,200 jobs in the United States for Search Marketing Strategist. New jobs are being produced at a rate of 9.3% which is above the national average. The Bureau of Labor Statistics predicts 26,600 new jobs for Search Marketing Strategist by 2026. Due to new job openings and attrition, there will be an average of 22,400 job openings in this field each year.

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The states with the most job growth for Search Marketing Strategist are Washington, Utah, and Nevada. Watch out if you plan on working in Alaska, Maryland, or Mississippi. These states have the worst job growth for this type of profession.

How Much Does a Search Marketing Strategist Make?

The average yearly salary of a Search Marketing Strategist ranges between $47,350 and $144,820.

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Search Marketing Strategists who work in District of Columbia, Maryland, or New Hampshire, make the highest salaries.

How much do Search Marketing Strategists make in each U.S. state?

State Annual Mean Salary
Alabama $87,060
Alaska $98,830
Arizona $85,010
Arkansas $73,670
California $103,270
Colorado $102,470
Connecticut $100,340
District of Columbia $117,540
Florida $78,900
Georgia $90,140
Hawaii $89,960
Idaho $80,610
Indiana $79,310
Iowa $78,810
Kansas $79,300
Kentucky $79,420
Louisiana $66,600
Maine $79,790
Maryland $113,330
Massachusetts $92,110
Michigan $76,400
Minnesota $81,650
Mississippi $81,280
Missouri $82,610
Montana $68,430
Nebraska $86,230
Nevada $72,610
New Hampshire $112,440
New Jersey $99,210
New Mexico $79,540
New York $90,750
North Carolina $88,650
North Dakota $70,730
Ohio $82,440
Oklahoma $78,490
Oregon $79,610
Pennsylvania $87,040
Rhode Island $81,290
South Carolina $92,100
South Dakota $81,250
Tennessee $74,000
Texas $90,290
Utah $76,890
Vermont $72,220
Virginia $105,270
Washington $91,620
West Virginia $83,660
Wisconsin $74,600
Wyoming $75,780

Tools & Technologies Used by Search Marketing Strategists

Below is a list of the types of tools and technologies that Search Marketing Strategists may use on a daily basis:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • JavaScript
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Microsoft Access
  • MySQL
  • Email software
  • Microsoft Project
  • Microsoft Visio
  • Adobe Systems Adobe Photoshop
  • Structured query language SQL
  • Microsoft Dynamics
  • Facebook
  • Microsoft SQL Server
  • PHP: Hypertext preprocessor
  • Adobe Systems Adobe Dreamweaver

Becoming a Search Marketing Strategist

Learn what Search Marketing Strategist education requirements there are.

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What work experience do I need to become a Search Marketing Strategist?

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Where Search Marketing Strategists Work

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Below are examples of industries where Search Marketing Strategists work:

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References:

Image Credit: Negative Space via CC0 License

More about our data sources and methodologies.

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