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Search Marketing Strategists

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What is a Search Marketing Strategist?

Position Description Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Daily Life Of a Search Marketing Strategist

  • Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
  • Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
  • Collaborate with web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.
  • Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.
  • Propose online or multiple-sales-channel campaigns to marketing executives.
  • Execute or manage social media campaigns to inform search marketing tactics.

What Skills Do You Need to Work as a Search Marketing Strategist?

Search Marketing Strategists state the following job skills are important in their day-to-day work.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Speaking: Talking to others to convey information effectively.

Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

  • Web Analyst
  • Pay Per Click Specialist (PPC Specialist)
  • Channel Supervisor
  • Search Engine Optimizer (SEO)
  • Marketing Communications Specialist

Search Marketing Strategist Employment Estimates

In the United States, there were 287,200 jobs for Computer Workers in 2016.

New jobs are being produced at a rate of 9.3% which is lower than average. The Bureau of Labor Statistics predicts 26,600 new jobs for Search Marketing Strategists by 2026. The BLS estimates 22,400 yearly job openings in this field per year.

Forecasted Number of Jobs for Search Marketing Strategists in U.S.

The states with the most job growth for Computer Workers are Washington, California, and Texas.

Watch out if you plan on working in Alaska, Wyoming, or Vermont. These states have the worst job growth for this type of profession.

Search Marketing Strategist Average Salary

The salary for Computer Workers ranges between about $47,350 and $144,820 a year. A Search Marketing Strategist median salary is $90,270.

Salary Ranges for Search Marketing Strategists

How much do Computer Workers make in different U.S. states?

Annual Mean Salary by State
State Annual Mean Salary

District of Columbia

$117,540

Maryland

$113,330

New Hampshire

$112,440

Virginia

$105,270

California

$103,270

Colorado

$102,470

Connecticut

$100,340

New Jersey

$99,210

Alaska

$98,830

Massachusetts

$92,110

South Carolina

$92,100

Washington

$91,620

New York

$90,750

Texas

$90,290

Georgia

$90,140

Hawaii

$89,960

North Carolina

$88,650

Alabama

$87,060

Pennsylvania

$87,040

Nebraska

$86,230

Arizona

$85,010

West Virginia

$83,660

Missouri

$82,610

Ohio

$82,440

Minnesota

$81,650

Rhode Island

$81,290

Mississippi

$81,280

South Dakota

$81,250

Idaho

$80,610

Maine

$79,790

Oregon

$79,610

New Mexico

$79,540

Kentucky

$79,420

Indiana

$79,310

Kansas

$79,300

Florida

$78,900

Iowa

$78,810

Oklahoma

$78,490

Utah

$76,890

Michigan

$76,400

Wyoming

$75,780

Wisconsin

$74,600

Tennessee

$74,000

Arkansas

$73,670

Nevada

$72,610

Vermont

$72,220

North Dakota

$70,730

Montana

$68,430

Louisiana

$66,600

Tools & Technologies Used by Search Marketing Strategists

Although they’re not necessarily needed for all jobs, the following technologies are used by many Search Marketing Strategists:

  • Hypertext markup language HTML
  • Drupal
  • Google AdWords
  • MySQL
  • Cascading Style Sheets CSS
  • Microsoft Project
  • Microsoft Office
  • Microsoft SQL Server
  • PHP: Hypertext preprocessor
  • Marketo Marketing Automation

Who Employs Search Marketing Strategists?

Search Marketing Strategist Sectors

References

Bureau of Labor Statistics

College Factual

O*NET Online

Image Credit: Via Wikimedia Commons

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