What You Need to Know About Advertising and Promotions Manager
Example of Advertising & Promotions Manager Job Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Daily Life Of an Advertising & Promotions Manager
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- Coordinate with the media to disseminate advertising.
- Direct and coordinate product research and development.
- Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
- Assist with annual budget development.
- Contact organizations to explain services and facilities offered.
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What Skills Do You Need to Work as an Advertising & Promotions Manager?
These are the skills Advertising and Promotions Managers say are the most useful in their careers:
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Types of Advertising and Promotions Manager
- Advertising Director (Ad Director)
- Promotions Executive Producer (Promos Executive Producer)
- Circulation Manager
- Promotions Vice President
- Promotions Director
Is There Job Demand for Advertising and Promotions Managers?
There were about 31,300 jobs for Advertising and Promotions Manager in 2016 (in the United States). New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Advertising and Promotions Manager by 2026. The BLS estimates 3,400 yearly job openings in this field.
The states with the most job growth for Advertising & Promotions Manager are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.
Salary for an Advertising & Promotions Manager
The average yearly salary of an Advertising & Promotions Manager ranges between $57,150 and $208,000.
Advertising and Promotions Managers who work in New York, Washington, or New Jersey, make the highest salaries.
How much do Advertising and Promotions Managers make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
| Alabama | $110,480 |
| Alaska | $96,180 |
| Arizona | $83,700 |
| Arkansas | $120,990 |
| California | $137,630 |
| Colorado | $122,970 |
| Connecticut | $116,660 |
| Delaware | $140,380 |
| District of Columbia | $143,600 |
| Florida | $98,480 |
| Georgia | $146,390 |
| Hawaii | $108,620 |
| Idaho | $66,860 |
| Illinois | $123,390 |
| Indiana | $90,440 |
| Iowa | $113,030 |
| Kansas | $100,970 |
| Kentucky | $99,080 |
| Louisiana | $75,450 |
| Maine | $90,510 |
| Maryland | $115,010 |
| Massachusetts | $132,370 |
| Michigan | $124,670 |
| Minnesota | $133,480 |
| Mississippi | $77,770 |
| Missouri | $128,040 |
| Nebraska | $106,780 |
| Nevada | $127,720 |
| New Hampshire | $89,000 |
| New Jersey | $158,140 |
| New Mexico | $81,210 |
| New York | $174,870 |
| North Carolina | $132,250 |
| Ohio | $127,080 |
| Oklahoma | $89,600 |
| Oregon | $105,200 |
| Pennsylvania | $143,620 |
| Rhode Island | $118,380 |
| South Carolina | $109,980 |
| Tennessee | $82,270 |
| Texas | $98,960 |
| Utah | $66,970 |
| Vermont | $112,670 |
| Virginia | $121,960 |
| Washington | $148,530 |
| West Virginia | $105,150 |
| Wisconsin | $113,020 |
What Tools do Advertising and Promotions Managers Use?
Below is a list of the types of tools and technologies that Advertising and Promotions Managers may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Data visualization software
- Microsoft Windows
- Adobe Systems Adobe Acrobat
- Adobe Systems Adobe Photoshop
- Database software
- Microsoft Publisher
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
- Adobe Systems Adobe Dreamweaver
- Salesforce software
- YouTube
How to Become an Advertising & Promotions Manager
Individuals working as an Advertising and Promotions Manager have obtained the following education levels:
How many years of work experience do I need?
Where Advertising and Promotions Managers Work
Advertising and Promotions Managers work in the following industries:
Similar Careers
Those who work as an Advertising and Promotions Manager sometimes switch careers to one of these choices:
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
More about our data sources and methodologies.
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