What is an Advertising and Promotions Manager?
Career Description Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Daily Life Of an Advertising & Promotions Manager
- Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
- Create media notices about events.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Represent company at trade association meetings to promote products.
- Plan and execute advertising policies and strategies for organizations.
- Direct and coordinate product research and development.
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Qualities of an Advertising & Promotions Manager
Below is a list of the skills most Advertising and Promotions Managers say are important on the job.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Types of Advertising & Promotions Manager Jobs
- Classified Advertising Manager
- Creative Services Director
- Advertising Coordinator
- Advertising Manager (Ad Manager)
- Brand Manager
Job Outlook for Advertising and Promotions Managers
In the United States, there were 31,300 jobs for Advertising and Promotions Manager in 2016. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Advertising and Promotions Manager by 2026. The BLS estimates 3,400 yearly job openings in this field.
The states with the most job growth for Advertising & Promotions Manager are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.
Average Advertising and Promotions Managers Salary
The typical yearly salary for Advertising and Promotions Managers is somewhere between $57,150 and $208,000.
Advertising and Promotions Managers who work in New York, Washington, or New Jersey, make the highest salaries.
How much do Advertising and Promotions Managers make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
| Alabama | $110,480 |
| Alaska | $96,180 |
| Arizona | $83,700 |
| Arkansas | $120,990 |
| California | $137,630 |
| Colorado | $122,970 |
| Connecticut | $116,660 |
| Delaware | $140,380 |
| District of Columbia | $143,600 |
| Florida | $98,480 |
| Georgia | $146,390 |
| Hawaii | $108,620 |
| Idaho | $66,860 |
| Illinois | $123,390 |
| Indiana | $90,440 |
| Iowa | $113,030 |
| Kansas | $100,970 |
| Kentucky | $99,080 |
| Louisiana | $75,450 |
| Maine | $90,510 |
| Maryland | $115,010 |
| Massachusetts | $132,370 |
| Michigan | $124,670 |
| Minnesota | $133,480 |
| Mississippi | $77,770 |
| Missouri | $128,040 |
| Nebraska | $106,780 |
| Nevada | $127,720 |
| New Hampshire | $89,000 |
| New Jersey | $158,140 |
| New Mexico | $81,210 |
| New York | $174,870 |
| North Carolina | $132,250 |
| Ohio | $127,080 |
| Oklahoma | $89,600 |
| Oregon | $105,200 |
| Pennsylvania | $143,620 |
| Rhode Island | $118,380 |
| South Carolina | $109,980 |
| Tennessee | $82,270 |
| Texas | $98,960 |
| Utah | $66,970 |
| Vermont | $112,670 |
| Virginia | $121,960 |
| Washington | $148,530 |
| West Virginia | $105,150 |
| Wisconsin | $113,020 |
Tools & Technologies Used by Advertising and Promotions Managers
Below is a list of the types of tools and technologies that Advertising and Promotions Managers may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Data visualization software
- Microsoft Windows
- Adobe Systems Adobe Acrobat
- Adobe Systems Adobe Photoshop
- Database software
- Microsoft Publisher
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
- Adobe Systems Adobe Dreamweaver
- Salesforce software
- YouTube
Becoming an Advertising & Promotions Manager
What education is needed to be an Advertising and Promotions Manager?
How Long Does it Take to Become an Advertising & Promotions Manager?
Where Advertising and Promotions Managers Are Employed
Below are examples of industries where Advertising and Promotions Managers work:
You May Also Be Interested In…
Are you already one of the many Advertising and Promotions Manager in the United States? If you’re thinking about changing careers, these fields are worth exploring:
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
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