Life As an Advertising & Promotions Manager
Career Description Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Life As an Advertising & Promotions Manager
- Gather and organize information to plan advertising campaigns.
- Prepare and negotiate advertising and sales contracts.
- Confer with clients to provide marketing or technical advice.
- Coordinate with the media to disseminate advertising.
- Represent company at trade association meetings to promote products.
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
What Every Advertising & Promotions Manager Should Know
Advertising and Promotions Managers state the following job skills are important in their day-to-day work.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Types of Advertising & Promotions Manager Jobs
- Advertising Agency Manager
- Communications Director
- Campaign Manager
- Communications Manager
- Sales Promotion Manager
What Kind of Advertising & Promotions Manager Job Opportunities Are There?
In the United States, there were 31,300 jobs for Advertising and Promotions Managers in 2016.
New jobs are being produced at a rate of 5.5% which is lower than average. The Bureau of Labor Statistics predicts 1,700 new jobs for Advertising and Promotions Managers by 2026. Due to new job openings and attrition, there will be an average of 3,400 job openings in this field each year.
The states with the most job growth for Advertising and Promotions Managers are New York, Illinois, and California.
Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.
Advertising & Promotions Manager Salary
The typical yearly salary for Advertising and Promotions Managers is somewhere between $57,150 and $208,000. The median salary for this occupation is $117,130.
How much do Advertising and Promotions Managers make in each U.S. state?
| State | Annual Mean Salary |
|---|---|
|
New York |
$174,870 |
|
New Jersey |
$158,140 |
|
Washington |
$148,530 |
|
Georgia |
$146,390 |
|
Pennsylvania |
$143,620 |
|
District of Columbia |
$143,600 |
|
Delaware |
$140,380 |
|
California |
$137,630 |
|
Minnesota |
$133,480 |
|
Massachusetts |
$132,370 |
|
North Carolina |
$132,250 |
|
Missouri |
$128,040 |
|
Nevada |
$127,720 |
|
Ohio |
$127,080 |
|
Michigan |
$124,670 |
|
Illinois |
$123,390 |
|
Colorado |
$122,970 |
|
Virginia |
$121,960 |
|
Arkansas |
$120,990 |
|
Rhode Island |
$118,380 |
|
Connecticut |
$116,660 |
|
Maryland |
$115,010 |
|
Iowa |
$113,030 |
|
Wisconsin |
$113,020 |
|
Vermont |
$112,670 |
|
Alabama |
$110,480 |
|
South Carolina |
$109,980 |
|
Hawaii |
$108,620 |
|
Nebraska |
$106,780 |
|
Oregon |
$105,200 |
|
West Virginia |
$105,150 |
|
Kansas |
$100,970 |
|
Kentucky |
$99,080 |
|
Texas |
$98,960 |
|
Florida |
$98,480 |
|
Alaska |
$96,180 |
|
Maine |
$90,510 |
|
Indiana |
$90,440 |
|
Oklahoma |
$89,600 |
|
New Hampshire |
$89,000 |
|
Arizona |
$83,700 |
|
Tennessee |
$82,270 |
|
New Mexico |
$81,210 |
|
Mississippi |
$77,770 |
|
Louisiana |
$75,450 |
|
Utah |
$66,970 |
|
Idaho |
$66,860 |
Tools & Technologies Used by Advertising and Promotions Managers
Although they’re not necessarily needed for all jobs, the following technologies are used by many Advertising and Promotions Managers:
- Adobe Systems Adobe Dreamweaver
- Adobe Systems Adobe AfterEffects
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
- Microsoft Access
- YouTube
- Microsoft Outlook
- Microsoft PowerPoint
How to Become an Advertising & Promotions Manager
Individuals working as Advertising and Promotions Managers have obtained the following education levels:
How Long Does it Take to Become Advertising & Promotions Manager?
Where Advertising and Promotions Managers Are Employed
Similar Careers
Those who work as Advertising and Promotions Managers sometimes switch careers to one of these choices:
- Market Research Analysts and Marketing Specialists
- Sales Managers
References
Image Credit: Via Wikimedia Commons
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