What Does it Take to Be an Advertising and Promotions Manager?
Job Description: Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Daily Life Of an Advertising & Promotions Manager
- Train and direct workers engaged in developing and producing advertisements.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Represent company at trade association meetings to promote products.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Skills Needed to be an Advertising & Promotions Manager
These are the skills Advertising and Promotions Managers say are the most useful in their careers:
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Other Advertising & Promotions Manager Job Titles
- Online Advertising Director
- Advertising Account Manager
- Advertising Executive
- Advertising Director (Ad Director)
- Communications Director
Job Opportunities for Advertising and Promotions Managers
In the United States, there were 31,300 jobs for Advertising and Promotions Manager in 2016. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Advertising and Promotions Manager by 2026. Due to new job openings and attrition, there will be an average of 3,400 job openings in this field each year.
The states with the most job growth for Advertising & Promotions Manager are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.
Salary for an Advertising & Promotions Manager
Advertising and Promotions Managers make between $57,150 and $208,000 a year.
Advertising and Promotions Managers who work in New York, Washington, or New Jersey, make the highest salaries.
Below is a list of the median annual salaries for Advertising and Promotions Managers in different U.S. states.
| State | Annual Mean Salary |
|---|---|
| Alabama | $110,480 |
| Alaska | $96,180 |
| Arizona | $83,700 |
| Arkansas | $120,990 |
| California | $137,630 |
| Colorado | $122,970 |
| Connecticut | $116,660 |
| Delaware | $140,380 |
| District of Columbia | $143,600 |
| Florida | $98,480 |
| Georgia | $146,390 |
| Hawaii | $108,620 |
| Idaho | $66,860 |
| Illinois | $123,390 |
| Indiana | $90,440 |
| Iowa | $113,030 |
| Kansas | $100,970 |
| Kentucky | $99,080 |
| Louisiana | $75,450 |
| Maine | $90,510 |
| Maryland | $115,010 |
| Massachusetts | $132,370 |
| Michigan | $124,670 |
| Minnesota | $133,480 |
| Mississippi | $77,770 |
| Missouri | $128,040 |
| Nebraska | $106,780 |
| Nevada | $127,720 |
| New Hampshire | $89,000 |
| New Jersey | $158,140 |
| New Mexico | $81,210 |
| New York | $174,870 |
| North Carolina | $132,250 |
| Ohio | $127,080 |
| Oklahoma | $89,600 |
| Oregon | $105,200 |
| Pennsylvania | $143,620 |
| Rhode Island | $118,380 |
| South Carolina | $109,980 |
| Tennessee | $82,270 |
| Texas | $98,960 |
| Utah | $66,970 |
| Vermont | $112,670 |
| Virginia | $121,960 |
| Washington | $148,530 |
| West Virginia | $105,150 |
| Wisconsin | $113,020 |
Tools & Technologies Used by Advertising and Promotions Managers
Below is a list of the types of tools and technologies that Advertising and Promotions Managers may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Data visualization software
- Microsoft Windows
- Adobe Systems Adobe Acrobat
- Adobe Systems Adobe Photoshop
- Database software
- Microsoft Publisher
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
- Adobe Systems Adobe Dreamweaver
- Salesforce software
- YouTube
How to Become an Advertising & Promotions Manager
Education needed to be an Advertising and Promotions Manager:
What work experience do I need to become an Advertising & Promotions Manager?
Who Employs Advertising and Promotions Managers?
Advertising and Promotions Managers work in the following industries:
You May Also Be Interested In…
Career changers with experience as an Advertising and Promotions Manager sometimes find work in one of the following fields:
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
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