What You Need to Know About Advertising and Promotions Manager
Job Description: Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Life As an Advertising & Promotions Manager: What Do They Do?
- Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Contact organizations to explain services and facilities offered.
- Direct and coordinate product research and development.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and execute advertising policies and strategies for organizations.
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Advertising & Promotions Manager Skills
Advertising and Promotions Managers state the following job skills are important in their day-to-day work.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Related Job Titles
- Advertising Account Manager
- Communications Director
- Circulation Manager
- Classified Advertising Manager
- Advertising Executive
Is There Job Demand for Advertising and Promotions Managers?
In the United States, there were 31,300 jobs for Advertising and Promotions Manager in 2016. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Advertising and Promotions Manager by 2026. The BLS estimates 3,400 yearly job openings in this field.
The states with the most job growth for Advertising & Promotions Manager are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.
How Much Does an Advertising & Promotions Manager Make?
Advertising and Promotions Managers make between $57,150 and $208,000 a year.
Advertising and Promotions Managers who work in New York, Washington, or New Jersey, make the highest salaries.
How much do Advertising and Promotions Managers make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
| Alabama | $110,480 |
| Alaska | $96,180 |
| Arizona | $83,700 |
| Arkansas | $120,990 |
| California | $137,630 |
| Colorado | $122,970 |
| Connecticut | $116,660 |
| Delaware | $140,380 |
| District of Columbia | $143,600 |
| Florida | $98,480 |
| Georgia | $146,390 |
| Hawaii | $108,620 |
| Idaho | $66,860 |
| Illinois | $123,390 |
| Indiana | $90,440 |
| Iowa | $113,030 |
| Kansas | $100,970 |
| Kentucky | $99,080 |
| Louisiana | $75,450 |
| Maine | $90,510 |
| Maryland | $115,010 |
| Massachusetts | $132,370 |
| Michigan | $124,670 |
| Minnesota | $133,480 |
| Mississippi | $77,770 |
| Missouri | $128,040 |
| Nebraska | $106,780 |
| Nevada | $127,720 |
| New Hampshire | $89,000 |
| New Jersey | $158,140 |
| New Mexico | $81,210 |
| New York | $174,870 |
| North Carolina | $132,250 |
| Ohio | $127,080 |
| Oklahoma | $89,600 |
| Oregon | $105,200 |
| Pennsylvania | $143,620 |
| Rhode Island | $118,380 |
| South Carolina | $109,980 |
| Tennessee | $82,270 |
| Texas | $98,960 |
| Utah | $66,970 |
| Vermont | $112,670 |
| Virginia | $121,960 |
| Washington | $148,530 |
| West Virginia | $105,150 |
| Wisconsin | $113,020 |
What Tools & Technology do Advertising and Promotions Managers Use?
Below is a list of the types of tools and technologies that Advertising and Promotions Managers may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Data visualization software
- Microsoft Windows
- Adobe Systems Adobe Acrobat
- Adobe Systems Adobe Photoshop
- Database software
- Microsoft Publisher
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
- Adobe Systems Adobe Dreamweaver
- Salesforce software
- YouTube
How to Become an Advertising & Promotions Manager
Are there Advertising and Promotions Managers education requirements?
How many years of work experience do I need?
Advertising and Promotions Managers Sector
The table below shows some of the most common industries where those employed in this career field work.
Related Careers
Those who work as an Advertising and Promotions Manager sometimes switch careers to one of these choices:
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
More about our data sources and methodologies.
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