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Advertising and Promotions Manager

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What is an Advertising and Promotions Manager?

Career Description Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Daily Life Of an Advertising & Promotions Manager

  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
  • Create media notices about events.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Represent company at trade association meetings to promote products.
  • Plan and execute advertising policies and strategies for organizations.
  • Direct and coordinate product research and development.

Qualities of an Advertising & Promotions Manager

Below is a list of the skills most Advertising and Promotions Managers say are important on the job.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Social Perceptiveness: Being aware of others' reactions and understanding why they react as they do.

Speaking: Talking to others to convey information effectively.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Writing: Communicating effectively in writing as appropriate for the needs of the audience.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Types of Advertising & Promotions Manager Jobs

  • Classified Advertising Manager
  • Creative Services Director
  • Advertising Coordinator
  • Advertising Manager (Ad Manager)
  • Brand Manager

Job Outlook for Advertising and Promotions Managers

In the United States, there were 31,300 jobs for Advertising and Promotions Manager in 2016. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Advertising and Promotions Manager by 2026. The BLS estimates 3,400 yearly job openings in this field.

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The states with the most job growth for Advertising & Promotions Manager are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.

Average Advertising and Promotions Managers Salary

The typical yearly salary for Advertising and Promotions Managers is somewhere between $57,150 and $208,000.

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Advertising and Promotions Managers who work in New York, Washington, or New Jersey, make the highest salaries.

How much do Advertising and Promotions Managers make in different U.S. states?

State Annual Mean Salary
Alabama $110,480
Alaska $96,180
Arizona $83,700
Arkansas $120,990
California $137,630
Colorado $122,970
Connecticut $116,660
Delaware $140,380
District of Columbia $143,600
Florida $98,480
Georgia $146,390
Hawaii $108,620
Idaho $66,860
Illinois $123,390
Indiana $90,440
Iowa $113,030
Kansas $100,970
Kentucky $99,080
Louisiana $75,450
Maine $90,510
Maryland $115,010
Massachusetts $132,370
Michigan $124,670
Minnesota $133,480
Mississippi $77,770
Missouri $128,040
Nebraska $106,780
Nevada $127,720
New Hampshire $89,000
New Jersey $158,140
New Mexico $81,210
New York $174,870
North Carolina $132,250
Ohio $127,080
Oklahoma $89,600
Oregon $105,200
Pennsylvania $143,620
Rhode Island $118,380
South Carolina $109,980
Tennessee $82,270
Texas $98,960
Utah $66,970
Vermont $112,670
Virginia $121,960
Washington $148,530
West Virginia $105,150
Wisconsin $113,020

Tools & Technologies Used by Advertising and Promotions Managers

Below is a list of the types of tools and technologies that Advertising and Promotions Managers may use on a daily basis:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • JavaScript
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Microsoft Access
  • Data visualization software
  • Microsoft Windows
  • Adobe Systems Adobe Acrobat
  • Adobe Systems Adobe Photoshop
  • Database software
  • Facebook
  • Microsoft Publisher
  • Adobe Systems Adobe Illustrator
  • Adobe Systems Adobe InDesign
  • Adobe Systems Adobe Dreamweaver
  • Salesforce software
  • YouTube

Becoming an Advertising & Promotions Manager

What education is needed to be an Advertising and Promotions Manager?

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How Long Does it Take to Become an Advertising & Promotions Manager?

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Where Advertising and Promotions Managers Are Employed

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Below are examples of industries where Advertising and Promotions Managers work:

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You May Also Be Interested In…

Are you already one of the many Advertising and Promotions Manager in the United States? If you’re thinking about changing careers, these fields are worth exploring:

References:

Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0

More about our data sources and methodologies.

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