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Advertising and Promotions Managers

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Life As an Advertising & Promotions Manager

Career Description Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Life As an Advertising & Promotions Manager

  • Gather and organize information to plan advertising campaigns.
  • Prepare and negotiate advertising and sales contracts.
  • Confer with clients to provide marketing or technical advice.
  • Coordinate with the media to disseminate advertising.
  • Represent company at trade association meetings to promote products.
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

What Every Advertising & Promotions Manager Should Know

Advertising and Promotions Managers state the following job skills are important in their day-to-day work.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Types of Advertising & Promotions Manager Jobs

  • Advertising Agency Manager
  • Communications Director
  • Campaign Manager
  • Communications Manager
  • Sales Promotion Manager

What Kind of Advertising & Promotions Manager Job Opportunities Are There?

In the United States, there were 31,300 jobs for Advertising and Promotions Managers in 2016.

New jobs are being produced at a rate of 5.5% which is lower than average. The Bureau of Labor Statistics predicts 1,700 new jobs for Advertising and Promotions Managers by 2026. Due to new job openings and attrition, there will be an average of 3,400 job openings in this field each year.

Forecasted Number of Jobs for Advertising and Promotions Managers in U.S.

The states with the most job growth for Advertising and Promotions Managers are New York, Illinois, and California.

Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.

Advertising & Promotions Manager Salary

The typical yearly salary for Advertising and Promotions Managers is somewhere between $57,150 and $208,000. The median salary for this occupation is $117,130.

Salary Ranges for Advertising and Promotions Managers

How much do Advertising and Promotions Managers make in each U.S. state?

Annual Mean Salary by State
State Annual Mean Salary

New York

$174,870

New Jersey

$158,140

Washington

$148,530

Georgia

$146,390

Pennsylvania

$143,620

District of Columbia

$143,600

Delaware

$140,380

California

$137,630

Minnesota

$133,480

Massachusetts

$132,370

North Carolina

$132,250

Missouri

$128,040

Nevada

$127,720

Ohio

$127,080

Michigan

$124,670

Illinois

$123,390

Colorado

$122,970

Virginia

$121,960

Arkansas

$120,990

Rhode Island

$118,380

Connecticut

$116,660

Maryland

$115,010

Iowa

$113,030

Wisconsin

$113,020

Vermont

$112,670

Alabama

$110,480

South Carolina

$109,980

Hawaii

$108,620

Nebraska

$106,780

Oregon

$105,200

West Virginia

$105,150

Kansas

$100,970

Kentucky

$99,080

Texas

$98,960

Florida

$98,480

Alaska

$96,180

Maine

$90,510

Indiana

$90,440

Oklahoma

$89,600

New Hampshire

$89,000

Arizona

$83,700

Tennessee

$82,270

New Mexico

$81,210

Mississippi

$77,770

Louisiana

$75,450

Utah

$66,970

Idaho

$66,860

Tools & Technologies Used by Advertising and Promotions Managers

Although they’re not necessarily needed for all jobs, the following technologies are used by many Advertising and Promotions Managers:

  • Adobe Systems Adobe Dreamweaver
  • Adobe Systems Adobe AfterEffects
  • Adobe Systems Adobe Illustrator
  • Adobe Systems Adobe InDesign
  • Facebook
  • Microsoft Access
  • YouTube
  • LinkedIn
  • Microsoft Outlook
  • Microsoft PowerPoint

How to Become an Advertising & Promotions Manager

Individuals working as Advertising and Promotions Managers have obtained the following education levels:

Advertising & Promotions Manager Degree Level

How Long Does it Take to Become Advertising & Promotions Manager?

Advertising & Promotions Manager Work Experience

Where Advertising and Promotions Managers Are Employed

Advertising & Promotions Manager Sectors

Similar Careers

Those who work as Advertising and Promotions Managers sometimes switch careers to one of these choices:

  • Market Research Analysts and Marketing Specialists
  • Sales Managers

References

Bureau of Labor Statistics

College Factual

O*NET Online

Image Credit: Via Wikimedia Commons

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