Marketing at University of Cincinnati - Main Campus

What traits are you looking for in a marketing school? To help you decide if University of Cincinnati - Main Campus is right for you, we've gathered the following information about the school's marketing program.

UC is located in Cincinnati, Ohio and approximately 40,826 students attend the school each year. In the 2020-2021 academic year, 442 students received a bachelor's degree in marketing from UC.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UC Marketing Degrees Available

• Bachelor’s Degree in Marketing
• Master’s Degree in Marketing

UC Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how UC performed in these rankings.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at UC is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing Master’s Degree Schools	25

In 2021, 36 students received their master’s degree in marketing from UC. This makes it the #25 most popular school for marketing master’s degree candidates in the country.

How Much Do Marketing Graduates from UC Make?

The median salary of marketing students who receive their bachelor's degree at UC is $43,198. This is great news for graduates of the program, since this figure is 4% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at UC

Take a look at the following statistics related to the make-up of the marketing majors at University of Cincinnati - Main Campus.

UC Marketing Bachelor’s Program

Of the 442 students who graduated with a bachelor’s in marketing from UC in 2021, 47% were men and 53% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at UC since its program graduates 2% more men than average.

About 84% of those who receive a bachelor's degree in marketing at UC are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Cincinnati - Main Campus with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	16
Black or African American	16
Hispanic or Latino	11
White	373
International Students	11
Other Races/Ethnicities	15

UC Marketing Master’s Program

During the 2020-2021 academic year, 36 students graduated with a master's degree in marketing from UC. About 36% were men and 64% were women.

Of the students who received a marketing master's degree from UC, 67% were white. This is above average for this degree on the natiowide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Cincinnati - Main Campus with a master's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	4
Hispanic or Latino	2
White	24
International Students	5
Other Races/Ethnicities	1

UC also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• General Business/Commerce
• Insurance
• Taxation
• Real Estate
• International Business

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for OH, the home state for University of Cincinnati - Main Campus.

Occupation	Jobs in OH	Average Salary in OH
Market Research Analysts and Marketing Specialists	24,840	$65,920
Sales Managers	10,740	$134,600
Marketing Managers	6,590	$133,730
Business Professors	3,900	$108,400
Advertising and Promotions Managers	370	$127,080

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Bike756 under License

More about our data sources and methodologies.