Marketing at University of South Carolina - Columbia

Every marketing school has its own distinct culture and strengths. We've pulled together some statistics and other details to help you see how the marketing program at University of South Carolina - Columbia stacks up to those at other schools.

UofSC is located in Columbia, South Carolina and has a total student population of 35,470. Of the 7,272 students who graduated with a bachelor’s degree from University of South Carolina - Columbia in 2021, 335 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

UofSC Marketing Degrees Available

• Bachelor’s Degree in Marketing

UofSC Marketing Rankings

The marketing major at UofSC is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

How Much Do Marketing Graduates from UofSC Make?

The median salary of marketing students who receive their bachelor's degree at UofSC is $47,936. This is 15% higher than $41,682, which is the national average for all marketing bachelor's degree recipients.

Marketing Student Demographics at UofSC

Take a look at the following statistics related to the make-up of the marketing majors at University of South Carolina - Columbia.

UofSC Marketing Bachelor’s Program

Of the 335 marketing students who graduated with a bachelor's degree in 2020-2021 from UofSC, about 37% were men and 63% were women.

About 80% of those who receive a bachelor's degree in marketing at UofSC are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of South Carolina - Columbia with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	10
Black or African American	13
Hispanic or Latino	14
White	269
International Students	16
Other Races/Ethnicities	13

UofSC also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Entrepreneurial Studies
• Management Information Systems
• Human Resource Management
• Real Estate
• Business/Managerial Economics

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for SC, the home state for University of South Carolina - Columbia.

Occupation	Jobs in SC	Average Salary in SC
Market Research Analysts and Marketing Specialists	6,210	$60,290
Sales Managers	3,460	$118,750
Marketing Managers	1,720	$111,460
Business Professors	1,140	$99,630
Advertising and Promotions Managers	150	$109,980

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Idibri under License

More about our data sources and methodologies.