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Most Popular Marketing Schools

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2023 Most Popular Marketing Schools

1,131 Colleges
$42,991 Avg Salary
$25,213 Avg Student Debt

Finding the Best Marketing School for You

Marketing is the #17 most popular major in the country with 52,916 degrees and certificates awarded in 2020-2021.

There are so many programs in today's world that it can tough to figure out which one is the right one for you. Along with traditional schools that require in-person attendence, you can attend one of many reputable online schools. Some programs even offer a hybrid experience. Alternatively, you may choose a trade school that prepares you to enter the workforce with knowledge in a specific field.

The Most Popular Marketing Schools ranking is one of many tools that Course Advisor has developed to help you make your educational decision. This report analyzed 1,131 schools in the United States to see which ones were the most popular programs for students. To create this ranking we looked at how many students graduated from the Marketing program at each school on the list.

The following schools top our list of the Most Popular Marketing Colleges.

#1

The University of Alabama

Tuscaloosa, AL

Our 2023 rankings named The University of Alabama the most popular school in the United States for marketing students. UA is a fairly large public school located in the small city of Tuscaloosa.

The average amount in student loans that marketing majors at UA take out is $24,250. The average monthly payment of a loan this size is about $693, assuming that the borrower is on a 10-year repayment plan.

Full Marketing at The University of Alabama Report

You’ll be in good company if you decide to attend Florida International University. It ranked #2 on our 2023 Most Popular Marketing Schools list. Located in the large suburb of Miami, FIU is a public college with a fairly large student population.

On average, marketing graduates from FIU take out $21,220 in student loans while working on their degree.

Read More…

#3

Western Governors University

Salt Lake City, UT

Out of the 1,131 schools in the United States that were part of this year’s ranking, Western Governors University landed the # 3 spot on the list. Located in the large suburb of Salt Lake City, WGU is a private not-for-profit college with a fairly large student population.

After completing their degree, marketing graduates from WGU carry an average student debt load of $20,756.

Read More…

#4

Florida State University

Tallahassee, FL

You’ll be in good company if you decide to attend Florida State University. It ranked #4 on our 2023 Most Popular Marketing Schools list. Located in the city of Tallahassee, Florida State is a public school with a fairly large student population.

While working on their degree, marketing majors at Florida State accumulate an average of around $19,976 in student debt. The average monthly payment of a loan this size is about $229, assuming that the borrower is on a 10-year repayment plan.

Full Marketing at Florida State University Report

The excellent programs at University of Cincinnati - Main Campus helped the school earn the #5 place on this year’s ranking of the best marketing schools in the United States. Located in the large city of Cincinnati, UC is a public college with a fairly large student population.

After completing their degree, marketing graduates from UC carry an average student debt load of $23,750. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $280.

Read More…

Southern New Hampshire University ranked #6 on this year’s Most Popular Marketing Schools list. Located in the midsize suburb of Manchester, SNHU is a private not-for-profit school with a very large student population.

The average amount in student loans that marketing majors at SNHU take out is $24,991.

Read full report on Marketing at Southern New Hampshire University

University of South Florida - Main Campus landed the #7 spot in the 2023 rankings for the most popular marketing programs. USF Tampa is a very large public school located in the city of Tampa.

Marketing majors at USF Tampa take out an average of $18,034 in student loans while working on their egree. This translates to an average monthly loan payment of $165, based on a 10-year repayment plan.

Full Marketing at University of South Florida - Main Campus Report

Ohio State University - Main Campus did quite well in this year’s ranking of the most popular schools for marketing students. It came in at #8 on the list. Ohio State is a very large public school located in the city of Columbus.

Marketing majors at Ohio State take out an average of $22,300 in student loans while working on their egree. The average monthly payment of a loan this size is about $250, assuming that the borrower is on a 10-year repayment plan.

Full Marketing at Ohio State University - Main Campus Report

#9

University of Georgia

Athens, GA

University of Georgia did quite well in this year’s ranking of the most popular schools for marketing students. It came in at #9 on the list. Located in the medium-sized city of Athens, UGA is a public college with a fairly large student population.

Marketing majors at UGA take out an average of $20,524 in student loans while working on their egree. This translates to an average monthly loan payment of $283, based on a 10-year repayment plan.

Full Marketing at University of Georgia Report

California State University - Northridge did quite well in this year’s ranking of the most popular schools for marketing students. It came in at #10 on the list. Located in the large city of Northridge, CSUN is a public college with a very large student population.

On average, marketing graduates from CSUN take out $14,750 in student loans while working on their degree.

Full Marketing at California State University - Northridge Report

With a ranking of #11, University of Phoenix - Arizona did quite well on this year’s most popular schools for marketing students. Located in the city of Tempe, UOPX - Arizona is a private for-profit school with a very large student population.

The average amount in student loans that marketing majors at UOPX - Arizona take out is $35,512.

Read full report on Marketing at University of Phoenix - Arizona

With a ranking of #12, Arizona State University - Tempe did quite well on this year’s most popular schools for marketing students. ASU - Tempe is a very large public school located in the city of Tempe.

While working on their degree, marketing majors at ASU - Tempe accumulate an average of around $18,082 in student debt. The average monthly payment of a loan this size is about $295, assuming that the borrower is on a 10-year repayment plan.

Read More…

#13

University of Kentucky

Lexington, KY

University of Kentucky came in at #13 in this year’s edition of the Most Popular Marketing Schools ranking. Located in the city of Lexington, UK is a public school with a fairly large student population.

The average amount in student loans that marketing majors at UK take out is $23,531. This translates to an average monthly loan payment of $501, based on a 10-year repayment plan.

Read full report on Marketing at University of Kentucky

#14

Temple University

Philadelphia, PA

Temple University did quite well in this year’s ranking of the most popular schools for marketing students. It came in at #14 on the list. Located in the city of Philadelphia, Temple is a public school with a fairly large student population.

After completing their degree, marketing graduates from Temple carry an average student debt load of $26,000. The average monthly payment of a loan this size is about $358, assuming that the borrower is on a 10-year repayment plan.

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#15

Texas Tech University

Lubbock, TX

With a ranking of #15, Texas Tech University did quite well on this year’s most popular schools for marketing students. Texas Tech is a fairly large public school located in the city of Lubbock.

On average, marketing graduates from Texas Tech take out $22,250 in student loans while working on their degree. The average monthly payment of a loan this size is about $322, assuming that the borrower is on a 10-year repayment plan.

Read More…

#16

University of Arkansas

Fayetteville, AR

University of Arkansas ranked #16 on this year’s Most Popular Marketing Schools list. Located in the small city of Fayetteville, UARK is a public college with a fairly large student population.

After completing their degree, marketing graduates from UARK carry an average student debt load of $23,250. The average monthly payment of a loan this size is about $269, assuming that the borrower is on a 10-year repayment plan.

Read full report on Marketing at University of Arkansas

University of South Carolina - Columbia landed the #16 spot in the 2023 rankings for the most popular marketing programs. Located in the medium-sized city of Columbia, UofSC is a public school with a fairly large student population.

Marketing majors at UofSC take out an average of $23,250 in student loans while working on their egree. This translates to an average monthly loan payment of $436, based on a 10-year repayment plan.

Read More…

#18

Texas State University

San Marcos, TX

Texas State University ranked #18 on this year’s Most Popular Marketing Schools list. Located in the small city of San Marcos, Texas State is a public school with a very large student population.

On average, marketing graduates from Texas State take out $22,500 in student loans while working on their degree. The average monthly payment of a loan this size is about $285, assuming that the borrower is on a 10-year repayment plan.

Read full report on Marketing at Texas State University

Oklahoma State University - Main Campus did quite well in this year’s ranking of the most popular schools for marketing students. It came in at #19 on the list. OSU is a very large public school located in the town of Stillwater.

After completing their degree, marketing graduates from OSU carry an average student debt load of $22,251. For students who choose a 10-year repayment plan, the average monthly student loan payment is $332.

Read More…

#20

University of Houston

Houston, TX

University of Houston did quite well in this year’s ranking of the most popular schools for marketing students. It came in at #20 on the list. Located in the city of Houston, UH is a public college with a very large student population.

The average amount in student loans that marketing majors at UH take out is $18,324. This translates to an average monthly loan payment of $283, based on a 10-year repayment plan.

Read More…

Miami University - Oxford ranked #21 on this year’s Most Popular Marketing Schools list. Miami University - Oxford is a large public school located in the town of Oxford.

While working on their degree, marketing majors at Miami University - Oxford accumulate an average of around $21,067 in student debt. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $580.

Read More…

With a ranking of #22, University of Wisconsin - Milwaukee did quite well on this year’s most popular schools for marketing students. UWM is a fairly large public school located in the large city of Milwaukee.

Marketing majors at UWM take out an average of $26,375 in student loans while working on their egree. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $174.

Read full report on Marketing at University of Wisconsin - Milwaukee

The University of Texas at Arlington did quite well in this year’s ranking of the most popular schools for marketing students. It came in at #23 on the list. UT Arlington is a fairly large public school located in the large city of Arlington.

Marketing majors at UT Arlington take out an average of $20,500 in student loans while working on their egree. For students who choose a 10-year repayment plan, the average monthly student loan payment is $203.

Read full report on Marketing at The University of Texas at Arlington

Grand Valley State University landed the #24 spot in the 2023 rankings for the most popular marketing programs. GVSU is a very large public school located in the large suburb of Allendale.

While working on their degree, marketing majors at GVSU accumulate an average of around $24,142 in student debt. This translates to an average monthly loan payment of $238, based on a 10-year repayment plan.

Read full report on Marketing at Grand Valley State University

#25

Auburn University

Auburn, AL

Auburn University did quite well in this year’s ranking of the most popular schools for marketing students. It came in at #25 on the list. Located in the city of Auburn, Auburn is a public school with a fairly large student population.

Marketing majors at Auburn take out an average of $18,750 in student loans while working on their egree. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $514.

Full Marketing at Auburn University Report

#26

University of Toledo

Toledo, OH
#30

Georgia State University

Atlanta, GA
#31

Michigan State University

East Lansing, MI
#34

East Carolina University

Greenville, NC
#35

Clemson University

Clemson, SC
#36

University of Iowa

Iowa City, IA
#38

Kansas State University

Manhattan, KS
#39

Northwestern University

Evanston, IL
#43

Virginia Tech

Blacksburg, VA
#46

Grand Canyon University

Phoenix, AZ
#47

Kennesaw State University

Kennesaw, GA
#50

Florida Atlantic University

Boca Raton, FL

Additional Award Winners

This list represents the rest of the schools awarded a Most Popular Marketing Schools badge. Showing in this list means the school was ranked in the top 15% of the 1131 different United States marketing schools we analyzed.

Rank College Location
50 The University of Texas at Dallas Richardson, TX
52 Western Michigan University Kalamazoo, MI
52 Portland State University Portland, OR
54 University of Delaware Newark, DE
54 Louisiana State University and Agricultural & Mechanical College Baton Rouge, LA
56 Mississippi State University Mississippi State, MS
57 University of Arizona Tucson, AZ
57 University of North Carolina at Charlotte Charlotte, NC
59 University of Minnesota - Twin Cities Minneapolis, MN
60 University of Maryland - College Park College Park, MD
61 University of Florida Gainesville, FL
62 Georgia Southern University Statesboro, GA
63 University of Dayton Dayton, OH
64 University of Mississippi University, MS
65 Full Sail University Winter Park, FL
66 Utah Valley University Orem, UT
67 University of Nevada - Reno Reno, NV
67 DePaul University Chicago, IL
69 Missouri State University - Springfield Springfield, MO
70 Wayne State University Detroit, MI
71 Drexel University Philadelphia, PA
72 University of Illinois at Urbana-Champaign Champaign, IL
72 University of Illinois at Chicago Chicago, IL
74 Tulane University of Louisiana New Orleans, LA
75 University of Kansas Lawrence, KS
76 James Madison University Harrisonburg, VA
76 Loyola University Chicago Chicago, IL
78 Fashion Institute of Technology New York, NY
79 LIM College New York, NY
80 University of Nebraska - Lincoln Lincoln, NE
81 University of Wisconsin - Whitewater Whitewater, WI
81 Appalachian State University Boone, NC
83 The University of Texas at Austin Austin, TX
83 Baylor University Waco, TX
85 Kent State University at Kent Kent, OH
86 University of Louisville Louisville, KY
87 Northern Illinois University Dekalb, IL
87 Syracuse University Syracuse, NY
87 The University of Tampa Tampa, FL
90 Hult International Business School Cambridge, MA
91 University of Massachusetts Amherst Amherst, MA
92 Loyola Marymount University Los Angeles, CA
92 Coastal Carolina University Conway, SC
94 Boise State University Boise, ID
95 Johns Hopkins University Baltimore, MD
95 Bryant University Smithfield, RI
95 Saint Joseph’s University Philadelphia, PA
95 Central Michigan University Mount Pleasant, MI
99 University of Pennsylvania Philadelphia, PA
100 University of Denver Denver, CO
100 Western Carolina University Cullowhee, NC
102 Northern Arizona University Flagstaff, AZ
102 University of Wisconsin - La Crosse La Crosse, WI
104 Sacred Heart University Fairfield, CT
105 University of Miami Coral Gables, FL
105 George Mason University Fairfax, VA
105 Oregon State University Corvallis, OR
108 Colorado State University - Global Campus Greenwood Village, CO
109 Suffolk University Boston, MA
109 Elon University Elon, NC
111 Boston College Chestnut Hill, MA
112 Virginia Commonwealth University Richmond, VA
113 University of Minnesota - Duluth Duluth, MN
113 Florida Gulf Coast University Fort Myers, FL
115 Metropolitan State University of Denver Denver, CO
115 University of Utah Salt Lake City, UT
117 Emerson College Boston, MA
118 University of North Georgia Dahlonega, GA
118 Boston University Boston, MA
120 University of San Diego San Diego, CA
120 University of Wisconsin - Eau Claire Eau Claire, WI
122 Rutgers University - New Brunswick New Brunswick, NJ
123 University of North Florida Jacksonville, FL
124 West Virginia University Morgantown, WV
125 Utah State University Logan, UT
125 University of Hawaii at Manoa Honolulu, HI
127 University of Akron Main Campus Akron, OH
128 Texas Christian University Fort Worth, TX
128 University of St Thomas Minnesota Saint Paul, MN
130 Brigham Young University - Idaho Rexburg, ID
130 Santa Clara University Santa Clara, CA
132 Fairfield University Fairfield, CT
133 Providence College Providence, RI
134 University of Connecticut Storrs, CT
134 Salisbury University Salisbury, MD
134 Bentley University Waltham, MA
137 Brigham Young University - Provo Provo, UT
138 University of Nevada - Las Vegas Las Vegas, NV
139 Seton Hall University South Orange, NJ
140 The University of Texas at El Paso El Paso, TX
140 Western Washington University Bellingham, WA
142 Hofstra University Hempstead, NY
143 Eastern Michigan University Ypsilanti, MI
144 Marquette University Milwaukee, WI
144 Western Kentucky University Bowling Green, KY
146 Xavier University Cincinnati, OH
147 University of Maryland Global Campus Adelphi, MD
148 University of West Georgia Carrollton, GA
148 Oakland University Rochester Hills, MI
148 University of Puerto Rico - Rio Piedras San Juan, PR
148 Rutgers University - Newark Newark, NJ
148 Minnesota State University - Mankato Mankato, MN
148 Southeastern Louisiana University Hammond, LA
154 Quinnipiac University Hamden, CT
154 University of San Francisco San Francisco, CA
156 University of Alabama at Birmingham Birmingham, AL
156 Ball State University Muncie, IN
156 Duquesne University Pittsburgh, PA
156 Bridgewater State University Bridgewater, MA
160 College of Charleston Charleston, SC
160 St John’s University - New York Queens, NY
160 La Salle University Philadelphia, PA
163 Washington University in St Louis Saint Louis, MO
164 George Washington University Washington, DC
165 Miami Dade College Miami, FL
165 Laredo College Laredo, TX
167 Creighton University Omaha, NE
167 Gwinnett Technical College Lawrenceville, GA
169 New Mexico State University - Main Campus Las Cruces, NM
169 Georgia College & State University Milledgeville, GA
169 Northwood University Midland, MI

Honorable Mentions

These are some additional schools worth mentioning that are also popular but just didn't quite make the cut to earn our top Most Popular Marketing Schools award.

Rank College Location
172 Middle Tennessee State University Murfreesboro, TN
173 University of Rhode Island Kingston, RI
173 Purdue University - Main Campus West Lafayette, IN
173 Iona College New Rochelle, NY
173 Cleveland State University Cleveland, OH
173 Old Dominion University Norfolk, VA
178 Bowling Green State University - Main Campus Bowling Green, OH
179 Siena College Loudonville, NY
180 LDS Business College Salt Lake City, UT
181 University of Nebraska at Omaha Omaha, NE
181 Butler University Indianapolis, IN
181 University of Maine Orono, ME
184 Kean University Union, NJ
184 Roger Williams University Bristol, RI
184 Central Connecticut State University New Britain, CT
187 Nova Southeastern University Fort Lauderdale, FL
188 Villanova University Villanova, PA
188 Indiana University of Pennsylvania - Main Campus Indiana, PA
188 East Tennessee State University Johnson City, TN
191 National University College Bayamon, PR
191 University of Wyoming Laramie, WY
191 The University of Arizona Global Campus San Diego, CA
191 Sam Houston State University Huntsville, TX
195 Eastern Washington University Cheney, WA
195 University of Northern Iowa Cedar Falls, IA
197 University of Washington - Bothell Campus Bothell, WA
197 University of Massachusetts - Dartmouth North Dartmouth, MA
199 University of North Dakota Grand Forks, ND
199 Stephen F Austin State University Nacogdoches, TX
201 North Dakota State University - Main Campus Fargo, ND
201 Binghamton University Vestal, NY
201 Central Washington University Ellensburg, WA
201 North Carolina State University Raleigh, NC
205 Madison Area Technical College Madison, WI
205 Saint Cloud State University Saint Cloud, MN
207 Saint Louis University Saint Louis, MO
207 Rider University Lawrenceville, NJ
207 University of Wisconsin - Oshkosh Oshkosh, WI
207 Mississippi Gulf Coast Community College Perkinston, MS
207 Southern Methodist University Dallas, TX
212 Seattle University Seattle, WA
212 Lehigh University Bethlehem, PA
212 Shippensburg University of Pennsylvania Shippensburg, PA
215 University of Notre Dame Notre Dame, IN
215 Harvard University Cambridge, MA
215 University of Memphis Memphis, TN
218 Wichita State University Wichita, KS
218 SUNY Oswego Oswego, NY
218 University of Idaho Moscow, ID
221 University of Southern Mississippi Hattiesburg, MS
221 Ferris State University Big Rapids, MI
221 Fordham University Bronx, NY
221 Vanderbilt University Nashville, TN
221 Merrimack College North Andover, MA
221 Texas A&M University - Corpus Christi Corpus Christi, TX

Marketing by Region

View the Most Popular Marketing Schools for a specific region near you.

Region
Southeast
New England
Rocky Mountains
Plains States
Middle Atlantic
Far Western US
Southwest
Great Lakes

One of 21 majors within the area of study, marketing has other similar majors worth exploring.

Related Major Annual Graduates
Business Administration & Management 416,590
Accounting 99,265
Finance & Financial Management 57,778
General Business/Commerce 56,042
Management Sciences & Quantitative Methods 43,382

Notes and References

*These averages are for the top 25 schools only.

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Nick Youngson.

More about our data sources and methodologies.

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