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General Sales & Marketing at University of Wisconsin - Madison

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General Sales & Marketing at University of Wisconsin - Madison

If you plan to study general sales and marketing, take a look at what University of Wisconsin - Madison has to offer and decide if the program is a good match for you. Get started with the following essential facts.

UW - Madison is located in Madison, Wisconsin and has a total student population of 44,640. In 2021, 165 sales and marketing majors received their bachelor's degree from UW - Madison.

Want to know more about the career opportunities in this field? Check out the Careers in General Sales & Marketing section at the bottom of this page.

UW - Madison General Sales & Marketing Degrees Available

  • Basic Certificate in Sales & Marketing (Less Than 1 Year)
  • Bachelor’s Degree in Sales & Marketing

UW - Madison General Sales & Marketing Rankings

The following rankings from College Factual show how the sales and marketing progam at UW - Madison compares to programs at other colleges and universities.

Note: Although rankings can help you see some information about a school, it's not a good idea to depend on them alone. Be sure to check out other things about the school before making your decision to attend.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The sales and marketing major at UW - Madison is not ranked on College Factual’s Best Colleges and Universities for General Sales & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Best Value General Sales & Marketing Bachelor’s Degree Schools 24
Best Value General Sales & Marketing Basic Certificate Schools 34
Most Focused General Sales & Marketing Schools 70

In 2021, 0 student received their master’s degree in sales and marketing from UW - Madison. This is the #10 most popular school for sales and marketing master’s degree candidates in the country.

Earnings of UW - Madison Sales & Marketing Graduates

The median salary of sales and marketing students who receive their bachelor's degree at UW - Madison is $52,840. This is great news for graduates of the program, since this figure is 10% higher than the national average of $48,013 for all sales and marketing bachelor's degree recipients.

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Sales & Marketing Student Demographics at UW - Madison

Take a look at the following statistics related to the make-up of the sales and marketing majors at University of Wisconsin - Madison.

UW - Madison General Sales & Marketing Bachelor’s Program

73% Women
18% Racial-Ethnic Minorities*
In the 2020-2021 academic year, 165 students earned a bachelor's degree in sales and marketing from UW - Madison. About 73% of these graduates were women and the other 27% were men.

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About 76% of those who receive a bachelor's degree in sales and marketing at UW - Madison are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from University of Wisconsin - Madison with a bachelor's in sales and marketing.

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Race/Ethnicity Number of Students
Asian 13
Black or African American 2
Hispanic or Latino 8
White 125
International Students 9
Other Races/Ethnicities 8

UW - Madison also has a doctoral program available in sales and marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Sales & Marketing Grads May Go Into

A degree in sales and marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for WI, the home state for University of Wisconsin - Madison.

Occupation Jobs in WI Average Salary in WI
Wholesale and Manufacturing Sales Representatives 36,910 $69,360
Sales Representatives 16,800 $56,630
Retail Sales Supervisors 16,690 $43,120
Parts Salespersons 6,080 $36,860
Sales Supervisors 5,900 $94,100

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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