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Demonstrator or Product Promoter

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What Do Demonstrator or Product Promoter Do?

Example of Demonstrator or Product Promoter Job Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

A Day in the Life of a Demonstrator or Product Promoter

  • Suggest specific product purchases to meet customers’ needs.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
  • Transport, assemble, and disassemble materials used in presentations.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Sell products being promoted and keep records of sales.
  • Write articles or pamphlets about products.

What Every Demonstrator or Product Promoter Should Know

These are the skills Demonstrators and Product Promoters say are the most useful in their careers:

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Service Orientation: Actively looking for ways to help people.

Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Types of Demonstrator or Product Promoter

  • Party Plan Dealer
  • Knitting Demonstrator
  • Home Service Demonstrator
  • Fashion Director, Party Plan Sales
  • Sandwich Board Carrier

Are There Job Opportunities for Demonstrators and Product Promoters?

In the United States, there were 94,700 jobs for Demonstrator or Product Promoter in 2016. New jobs are being produced at a rate of 6.5% which is above the national average. The Bureau of Labor Statistics predicts 6,200 new jobs for Demonstrator or Product Promoter by 2026. The BLS estimates 17,100 yearly job openings in this field.

Forecasted Number of Jobs for Demonstrators and Product Promoters in U.S.

The states with the most job growth for Demonstrator or Product Promoter are Wyoming, Oregon, and Missouri. Watch out if you plan on working in West Virginia, Vermont, or Maine. These states have the worst job growth for this type of profession.

Salary for a Demonstrator or Product Promoter

Demonstrators and Product Promoters make between $20,610 and $51,180 a year.

Salary Ranges for Demonstrators and Product Promoters

Demonstrators and Product Promoters who work in New Jersey, Arizona, or Massachusetts, make the highest salaries.

Below is a list of the median annual salaries for Demonstrators and Product Promoters in different U.S. states.

State Annual Mean Salary
Alabama $27,270
Alaska $30,300
Arizona $38,660
Arkansas $27,780
California $36,510
Colorado $27,130
Connecticut $31,240
Delaware $28,900
District of Columbia $31,930
Florida $30,590
Georgia $32,670
Hawaii $32,150
Idaho $24,750
Illinois $35,200
Indiana $28,040
Iowa $26,250
Kansas $26,860
Kentucky $33,060
Massachusetts $38,560
Minnesota $30,960
Missouri $33,210
Montana $24,050
Nebraska $24,670
Nevada $33,210
New Hampshire $38,420
New Jersey $36,820
New Mexico $35,010
New York $37,430
North Carolina $29,460
North Dakota $30,440
Ohio $29,900
Oklahoma $34,480
Oregon $30,480
Pennsylvania $30,530
South Carolina $31,590
Tennessee $32,360
Texas $28,800
Utah $29,690
Vermont $29,810
Virginia $31,460
Washington $31,850
West Virginia $23,780
Wisconsin $29,700

Tools & Technologies Used by Demonstrators and Product Promoters

Below is a list of the types of tools and technologies that Demonstrators and Product Promoters may use on a daily basis:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Email software
  • Word processing software
  • Microsoft Windows
  • Spreadsheet software
  • Social media sites
  • Presentation software

How do I Become a Demonstrator or Product Promoter?

Education needed to be a Demonstrator or Product Promoter:

Demonstrator or Product Promoter Degree Level

What work experience do I need to become a Demonstrator or Product Promoter?

Demonstrator or Product Promoter Work Experience

Where Demonstrators and Product Promoters Are Employed

Demonstrator or Product Promoter Sectors

The table below shows some of the most common industries where those employed in this career field work.

Demonstrator or Product Promoter Industries

You May Also Be Interested In…

Those thinking about becoming a Demonstrator or Product Promoter might also be interested in the following careers:


Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

More about our data sources and methodologies.

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