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Demonstrator or Product Promoter

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All About Demonstrators and Product Promoters

Example of Demonstrator or Product Promoter Job Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Daily Life Of a Demonstrator or Product Promoter

  • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
  • Write articles or pamphlets about products.
  • Transport, assemble, and disassemble materials used in presentations.
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.

Demonstrator or Product Promoter Needed Skills

Below is a list of the skills most Demonstrators and Product Promoters say are important on the job.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Service Orientation: Actively looking for ways to help people.

Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

  • Party Plan Sales Director
  • Home Demonstrator
  • Bell Ringer
  • Goodwill Representative
  • Home Service Demonstrator

What Kind of Demonstrator or Product Promoter Job Opportunities Are There?

In 2016, there was an estimated number of 94,700 jobs in the United States for Demonstrator or Product Promoter. New jobs are being produced at a rate of 6.5% which is above the national average. The Bureau of Labor Statistics predicts 6,200 new jobs for Demonstrator or Product Promoter by 2026. There will be an estimated 17,100 positions for Demonstrator or Product Promoter per year.


The states with the most job growth for Demonstrator or Product Promoter are Wyoming, Oregon, and Missouri. Watch out if you plan on working in West Virginia, Vermont, or Maine. These states have the worst job growth for this type of profession.

What is the Average Salary of a Demonstrator or Product Promoter

The salary for Demonstrators and Product Promoters ranges between about $20,610 and $51,180 a year.


Demonstrators and Product Promoters who work in New Jersey, Arizona, or Massachusetts, make the highest salaries.

Below is a list of the median annual salaries for Demonstrators and Product Promoters in different U.S. states.

State Annual Mean Salary
Alabama $27,270
Alaska $30,300
Arizona $38,660
Arkansas $27,780
California $36,510
Colorado $27,130
Connecticut $31,240
Delaware $28,900
District of Columbia $31,930
Florida $30,590
Georgia $32,670
Hawaii $32,150
Idaho $24,750
Illinois $35,200
Indiana $28,040
Iowa $26,250
Kansas $26,860
Kentucky $33,060
Massachusetts $38,560
Minnesota $30,960
Missouri $33,210
Montana $24,050
Nebraska $24,670
Nevada $33,210
New Hampshire $38,420
New Jersey $36,820
New Mexico $35,010
New York $37,430
North Carolina $29,460
North Dakota $30,440
Ohio $29,900
Oklahoma $34,480
Oregon $30,480
Pennsylvania $30,530
South Carolina $31,590
Tennessee $32,360
Texas $28,800
Utah $29,690
Vermont $29,810
Virginia $31,460
Washington $31,850
West Virginia $23,780
Wisconsin $29,700

What Tools & Technology do Demonstrators and Product Promoters Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Demonstrators and Product Promoters:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Email software
  • Word processing software
  • Microsoft Windows
  • Spreadsheet software
  • Social media sites
  • Presentation software

How do I Become a Demonstrator or Product Promoter?

Learn what Demonstrator or Product Promoter education requirements there are.


How many years of work experience do I need?


Demonstrators and Product Promoters Sector


The table below shows the approximate number of Demonstrators and Product Promoters employed by various industries.


Those interested in being a Demonstrator or Product Promoter may also be interested in:


Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

More about our data sources and methodologies.

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