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Advertising Sales Agent

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All About Advertising Sales Agents

Advertising Sales Agent Job Description Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

Life As an Advertising Sales Agent

  • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  • Identify new advertising markets and propose products to serve them.
  • Write sales outlines for use by staff.
  • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Inform customers of available options for advertisement artwork and provide samples.

What an Advertising Sales Agent Should Know

When polled, Advertising Sales Agents say the following skills are most frequently used in their jobs:

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Service Orientation: Actively looking for ways to help people.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Negotiation: Bringing others together and trying to reconcile differences.

Other Advertising Sales Agent Job Titles

  • Time Buyer
  • Account Leader
  • Signs and Displays Sales Representative
  • Sales Promotion Representative
  • Inside Sales Representative

Are There Job Opportunities for Advertising Sales Agents?

In 2016, there was an estimated number of 149,900 jobs in the United States for Advertising Sales Agent. There is little to no growth in job opportunities for Advertising Sales Agent. Due to new job openings and attrition, there will be an average of 17,700 job openings in this field each year.

Forecasted Number of Jobs for Advertising Sales Agents in U.S.

The states with the most job growth for Advertising Sales Agent are Washington, Tennessee, and Utah. Watch out if you plan on working in Maine, Wisconsin, or Alaska. These states have the worst job growth for this type of profession.

Do Advertising Sales Agents Make A Lot Of Money?

The typical yearly salary for Advertising Sales Agents is somewhere between $24,670 and $114,810.

Salary Ranges for Advertising Sales Agents

Advertising Sales Agents who work in New Jersey, Connecticut, or New York, make the highest salaries.

How much do Advertising Sales Agents make in different U.S. states?

State Annual Mean Salary
Alabama $43,560
Alaska $52,780
Arizona $48,310
Arkansas $47,320
California $70,720
Colorado $56,500
Connecticut $88,990
Delaware $57,810
District of Columbia $77,870
Florida $59,500
Georgia $60,750
Hawaii $67,740
Idaho $43,740
Illinois $60,010
Indiana $53,680
Iowa $39,560
Kansas $51,450
Kentucky $50,680
Louisiana $43,880
Maine $47,250
Maryland $63,030
Massachusetts $67,260
Michigan $51,960
Minnesota $58,440
Mississippi $36,860
Missouri $50,900
Montana $45,600
Nebraska $54,700
Nevada $60,350
New Hampshire $55,180
New Jersey $84,160
New Mexico $44,580
New York $84,310
North Carolina $61,120
North Dakota $55,430
Ohio $53,040
Oklahoma $61,690
Oregon $50,110
Pennsylvania $62,210
South Carolina $53,240
South Dakota $48,690
Tennessee $52,750
Texas $58,440
Utah $64,310
Vermont $50,040
Virginia $55,360
Washington $63,760
West Virginia $45,980
Wisconsin $52,360
Wyoming $51,580

Tools & Technologies Used by Advertising Sales Agents

Although they’re not necessarily needed for all jobs, the following technologies are used by many Advertising Sales Agents:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Microsoft Access
  • Email software
  • Adobe Systems Adobe Photoshop
  • Microsoft Dynamics
  • Microsoft Publisher
  • FileMaker Pro
  • Adobe Systems Adobe InDesign
  • Salesforce software
  • Customer relationship management CRM software
  • Google AdWords
  • QuarkXPress
  • Contact management software

How to Become an Advertising Sales Agent

Learn what Advertising Sales Agent education requirements there are.

Advertising Sales Agent Degree Level

What work experience do I need to become an Advertising Sales Agent?

Advertising Sales Agent Work Experience

Where Advertising Sales Agents Work

Advertising Sales Agent Sectors

The table below shows some of the most common industries where those employed in this career field work.

Advertising Sales Agent Industries

Those thinking about becoming an Advertising Sales Agent might also be interested in the following careers:

Are you already one of the many Advertising Sales Agent in the United States? If you’re thinking about changing careers, these fields are worth exploring:

References:

Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

More about our data sources and methodologies.

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