What Does it Take to Be an Advertising Sales Agent?
Career Description Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
A Day in the Life of an Advertising Sales Agent
- Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
- Write copy as part of layout.
- Process all correspondence and paperwork related to accounts.
- Locate and contact potential clients to offer advertising services.
- Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.
Advertising Sales Agent Needed Skills
When polled, Advertising Sales Agents say the following skills are most frequently used in their jobs:
Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Service Orientation: Actively looking for ways to help people.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Negotiation: Bringing others together and trying to reconcile differences.
Related Job Titles for this Occupation:
- Account Specialist
- Inside Sales Advertising Executive
- Idea Man
- Sales Specialist
- Sales Executive
Job Demand for Advertising Sales Agents
There were about 149,900 jobs for Advertising Sales Agent in 2016 (in the United States). There is little to no growth in job opportunities for Advertising Sales Agent. Due to new job openings and attrition, there will be an average of 17,700 job openings in this field each year.
The states with the most job growth for Advertising Sales Agent are Washington, Tennessee, and Utah. Watch out if you plan on working in Maine, Wisconsin, or Alaska. These states have the worst job growth for this type of profession.
Advertising Sales Agent Average Salary
The typical yearly salary for Advertising Sales Agents is somewhere between $24,670 and $114,810.
Advertising Sales Agents who work in New Jersey, Connecticut, or New York, make the highest salaries.
How much do Advertising Sales Agents make in different U.S. states?
|State||Annual Mean Salary|
|District of Columbia||$77,870|
What Tools & Technology do Advertising Sales Agents Use?
Below is a list of the types of tools and technologies that Advertising Sales Agents may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Email software
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- Microsoft Publisher
- FileMaker Pro
- Adobe Systems Adobe InDesign
- Salesforce software
- Customer relationship management CRM software
- Google AdWords
- Contact management software
How do I Become an Advertising Sales Agent?
Individuals working as an Advertising Sales Agent have obtained the following education levels:
How Long Does it Take to Become an Advertising Sales Agent?
Advertising Sales Agents Sector
Advertising Sales Agents work in the following industries:
Those thinking about becoming an Advertising Sales Agent might also be interested in the following careers:
- Agents and Business Managers of Artists, Performers, and Athletes
- Meeting, Convention, and Event Planners
Career changers with experience as an Advertising Sales Agent sometimes find work in one of the following fields:
Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
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