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Advertising Sales Agent

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What Does it Take to Be an Advertising Sales Agent?

Career Description Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

A Day in the Life of an Advertising Sales Agent

  • Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
  • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
  • Write copy as part of layout.
  • Process all correspondence and paperwork related to accounts.
  • Locate and contact potential clients to offer advertising services.
  • Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.

Advertising Sales Agent Needed Skills

When polled, Advertising Sales Agents say the following skills are most frequently used in their jobs:

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Service Orientation: Actively looking for ways to help people.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Negotiation: Bringing others together and trying to reconcile differences.

  • Account Specialist
  • Inside Sales Advertising Executive
  • Idea Man
  • Sales Specialist
  • Sales Executive

Job Demand for Advertising Sales Agents

There were about 149,900 jobs for Advertising Sales Agent in 2016 (in the United States). There is little to no growth in job opportunities for Advertising Sales Agent. Due to new job openings and attrition, there will be an average of 17,700 job openings in this field each year.

Forecasted Number of Jobs for Advertising Sales Agents in U.S.

The states with the most job growth for Advertising Sales Agent are Washington, Tennessee, and Utah. Watch out if you plan on working in Maine, Wisconsin, or Alaska. These states have the worst job growth for this type of profession.

Advertising Sales Agent Average Salary

The typical yearly salary for Advertising Sales Agents is somewhere between $24,670 and $114,810.

Salary Ranges for Advertising Sales Agents

Advertising Sales Agents who work in New Jersey, Connecticut, or New York, make the highest salaries.

How much do Advertising Sales Agents make in different U.S. states?

State Annual Mean Salary
Alabama $43,560
Alaska $52,780
Arizona $48,310
Arkansas $47,320
California $70,720
Colorado $56,500
Connecticut $88,990
Delaware $57,810
District of Columbia $77,870
Florida $59,500
Georgia $60,750
Hawaii $67,740
Idaho $43,740
Illinois $60,010
Indiana $53,680
Iowa $39,560
Kansas $51,450
Kentucky $50,680
Louisiana $43,880
Maine $47,250
Maryland $63,030
Massachusetts $67,260
Michigan $51,960
Minnesota $58,440
Mississippi $36,860
Missouri $50,900
Montana $45,600
Nebraska $54,700
Nevada $60,350
New Hampshire $55,180
New Jersey $84,160
New Mexico $44,580
New York $84,310
North Carolina $61,120
North Dakota $55,430
Ohio $53,040
Oklahoma $61,690
Oregon $50,110
Pennsylvania $62,210
South Carolina $53,240
South Dakota $48,690
Tennessee $52,750
Texas $58,440
Utah $64,310
Vermont $50,040
Virginia $55,360
Washington $63,760
West Virginia $45,980
Wisconsin $52,360
Wyoming $51,580

What Tools & Technology do Advertising Sales Agents Use?

Below is a list of the types of tools and technologies that Advertising Sales Agents may use on a daily basis:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Microsoft Access
  • Email software
  • Adobe Systems Adobe Photoshop
  • Microsoft Dynamics
  • Microsoft Publisher
  • FileMaker Pro
  • Adobe Systems Adobe InDesign
  • Salesforce software
  • Customer relationship management CRM software
  • Google AdWords
  • QuarkXPress
  • Contact management software

How do I Become an Advertising Sales Agent?

Individuals working as an Advertising Sales Agent have obtained the following education levels:

Advertising Sales Agent Degree Level

How Long Does it Take to Become an Advertising Sales Agent?

Advertising Sales Agent Work Experience

Advertising Sales Agents Sector

Advertising Sales Agent Sectors

Advertising Sales Agents work in the following industries:

Advertising Sales Agent Industries

Those thinking about becoming an Advertising Sales Agent might also be interested in the following careers:

Career changers with experience as an Advertising Sales Agent sometimes find work in one of the following fields:


Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

More about our data sources and methodologies.

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