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Public Relations Specialists

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All About Public Relations Specialists

Job Description & Duties Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

PR Specialist Responsibilities

  • Coach client representatives in effective communication with the public or with employees.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders’ reports, for internal or external audiences.
  • Develop marketing campaigns for environmental technologies or services.
  • Coordinate public responses to environmental management incidents or conflicts.
  • Update and maintain content posted on the Web.
  • Purchase advertising space or time as required to promote client’s product or agenda.

PR Specialist Required Skills

When polled, Public Relations Specialists say the following skills are most frequently used in their jobs:

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Writing: Communicating effectively in writing as appropriate for the needs of the audience.

Time Management: Managing one’s own time and the time of others.

Coordination: Adjusting actions in relation to others’ actions.

Other PR Specialist Job Titles

  • Speech Writer
  • Image Consultant
  • Marketing Specialist
  • Public Relations Consultant
  • Communication Specialist

Job Outlook for Public Relations Specialists

There were about 259,600 jobs for Public Relations Specialists in 2016 (in the United States).

New jobs are being produced at a rate of 8.8% which is lower than average. The Bureau of Labor Statistics predicts 22,900 new jobs for Public Relations Specialists by 2026. There will be an estimated 28,200 positions for PR Specialist per year.

Forecasted Number of Jobs for Public Relations Specialists in U.S.

The states with the most job growth for Public Relations Specialists are Texas, New York, and California.

Watch out if you plan on working in Wyoming, Alaska, or Maine. These states have the worst job growth for this type of profession.

Do Public Relations Specialists Make A Lot Of Money?

The average yearly salary of a PR Specialist ranges between $33,690 and $112,310. The median salary is $60,000.

Salary Ranges for Public Relations Specialists

How much do Public Relations Specialists make in each U.S. state?

Annual Mean Salary by State
State Annual Mean Salary

District of Columbia

$107,490

Virginia

$78,410

New Jersey

$75,670

New York

$74,000

Connecticut

$73,600

California

$72,910

Washington

$72,510

Maryland

$71,030

Alaska

$70,070

Massachusetts

$68,610

Rhode Island

$67,480

Oregon

$66,800

Colorado

$66,510

Illinois

$66,220

Hawaii

$64,830

North Carolina

$64,450

Idaho

$64,380

Utah

$64,180

Tennessee

$64,170

Ohio

$62,740

Nevada

$62,550

Arizona

$62,500

West Virginia

$62,310

North Dakota

$62,260

Georgia

$62,070

Michigan

$61,760

Minnesota

$61,540

Pennsylvania

$61,510

Wisconsin

$61,060

Florida

$60,920

Texas

$60,600

Arkansas

$60,470

Delaware

$60,390

New Hampshire

$59,970

Missouri

$59,940

Wyoming

$58,430

New Mexico

$58,350

Vermont

$58,200

Maine

$57,510

Iowa

$56,880

Montana

$56,720

Kansas

$56,170

South Carolina

$54,860

Alabama

$53,890

Indiana

$53,870

Louisiana

$53,390

Mississippi

$52,840

Nebraska

$51,300

South Dakota

$51,240

Oklahoma

$51,060

Kentucky

$50,580

Tools & Technologies Used by Public Relations Specialists

Below is a list of the types of tools and technologies that Public Relations Specialists may use on a daily basis:

  • LinkedIn
  • Adobe Systems Adobe Illustrator
  • Drupal
  • SmugMug Flickr
  • Adobe Systems Adobe Dreamweaver
  • Google Drive
  • Cascading Style Sheets CSS
  • Adobe Systems Adobe Creative Cloud
  • Adobe Systems Adobe InDesign
  • Microsoft PowerPoint

Where do Public Relations Specialists Work?

PR Specialist Sectors

Other Jobs You May be Interested In

Those interested in being a Public Relations Specialist may also be interested in:

  • Self-Enrichment Education Teachers
  • First-Line Supervisors of Office and Administrative Support Workers
  • Clergy

Those who work as Public Relations Specialists sometimes switch careers to one of these choices:

  • Advertising Sales Agents
  • Interpreters and Translators

References

Bureau of Labor Statistics

College Factual

O*NET Online

Image Credit: Via Wikimedia Commons

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