Specialized Sales, Merchandising & Marketing at Texas State University

If you plan to study specialized sales, merchandising and marketing, take a look at what Texas State University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Texas State is located in San Marcos, Texas and approximately 37,812 students attend the school each year. In the 2020-2021 academic year, 104 students received a bachelor's degree in specialized marketing from Texas State.

Want to know more about the career opportunities in this field? Check out the Careers in Specialized Sales, Merchandising & Marketing section at the bottom of this page.

Texas State Specialized Sales, Merchandising & Marketing Degrees Available

• Bachelor’s Degree in Specialized Marketing

Texas State Specialized Sales, Merchandising & Marketing Rankings

Each year, College Factual ranks specialized marketing programs across the country. The following shows how Texas State performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The specialized marketing major at Texas State is not ranked on College Factual’s Best Colleges and Universities for Specialized Sales, Merchandising & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Best Value Specialized Sales Bachelor’s Degree Schools	19

Earnings of Texas State Specialized Marketing Graduates

The median salary of specialized marketing students who receive their bachelor's degree at Texas State is $38,271. This is 16% higher than $32,868, which is the national average for all specialized marketing bachelor's degree recipients.

Specialized Marketing Student Demographics at Texas State

Take a look at the following statistics related to the make-up of the specialized marketing majors at Texas State University.

Texas State Specialized Sales, Merchandising & Marketing Bachelor’s Program

Of the 104 students who earned a bachelor's degree in Specialized Sales, Merchandising & Marketing from Texas State in 2020-2021, 11% were men and 89% were women.

Prospective students may be interested in knowing that this school graduates 14% more racial-ethnic minorities in its specialized marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Texas State University with a bachelor's in specialized marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	16
Hispanic or Latino	39
White	45
International Students	0
Other Races/Ethnicities	3

Texas State also has a doctoral program available in specialized marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Human Resource Management
• Management Sciences & Quantitative Methods
• Business/Managerial Economics
• Accounting
• Finance & Financial Management

Careers That Specialized Marketing Grads May Go Into

A degree in specialized marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for TX, the home state for Texas State University.

Occupation	Jobs in TX	Average Salary in TX
Wholesale and Manufacturing Sales Representatives	119,110	$69,990
Retail Sales Supervisors	96,740	$45,570
Securities, Commodities, and Financial Services Sales Agents	43,170	$85,720
Sales Supervisors	24,350	$81,870
Parts Salespersons	23,160	$32,340

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Billy Hathorn under License

More about our data sources and methodologies.