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Most Popular Business, Management & Marketing Bachelor's Degree Schools in Michigan

2023 Most Popular Business, Management & Marketing Bachelor's Degree Schools in Michigan

43 Colleges
$44,631 Avg Salary
$27,430 Avg Student Debt

Finding the Best Business, Management & Marketing Bachelor's Degree School for You

Out of the majors we analyze each year, business, management and marketing was the most popular one in Michigan. In total, 20,858 people earned a degree or certificate in the field from a school in Michigan.

Today's students have lots of options to pick from when considering higher education opportunities. You can choose a traditional brick and mortar school, or with the growth of online education, you can attend a school half-way across the country without even leaving your house. Also there are many trade schools that offer short-term programs that open up more career options.

The Most Popular Business, Management & Marketing Bachelor's Degree Schools in Michigan ranking is one of many tools that Course Advisor has developed to help you make your educational decision. Our analysis looked at 43 schools in Michigan to see which bachelor's degree programs were the most popular for students. To create this ranking we looked at how many students graduated from the Business, Management & Marketing program at each school on the list.

The colleges and universities below are the most popular for business, management and marketing majors pursuing a bachelor's degree.

#1

Michigan State University

East Lansing, MI

Our 2023 rankings named Michigan State University the most popular school in Michigan for business, management and marketing students working on their bachelor’s degree. Located in the city of East Lansing, Michigan State is a public school with a fairly large student population.

Women make up 43% of the business, management and marketing majors at the school.

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The in-demand bachelor’s degree programs at Grand Valley State University helped the school earn the #2 place on this year’s ranking of the most popular business, management and marketing schools in Michigan. GVSU is a fairly large public school located in the large suburb of Allendale.

About 46% of the students majoring in business, management and marketing at the school are women while 54% are male.

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#3

Wayne State University

Detroit, MI

A rank of #3 on this year’s list means Wayne State University is a great place for business, management and marketing students working on their bachelor’s degree. Located in the large city of Detroit, Wayne State is a public college with a very large student population.

Women make up 44% of the business, management and marketing majors at the school.

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#4

Central Michigan University

Mount Pleasant, MI

A rank of #4 on this year’s list means Central Michigan University is a great place for business, management and marketing students working on their bachelor’s degree. Located in the distant town of Mount Pleasant, Central Michigan is a public school with a large student population.

Of the 941 students majoring in business, management and marketing at Central Michigan, 55% are male and 45% are female.

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A rank of #5 on this year’s list means Western Michigan University is a great place for business, management and marketing students working on their bachelor’s degree. Located in the small city of Kalamazoo, WMU is a public school with a fairly large student population.

About 39% of the students majoring in business, management and marketing at the school are women while 61% are male.

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#6

Northwood University

Midland, MI

Northwood University did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #6 on the list. Northwood is a small private not-for-profit school located in the small city of Midland.

Women make up 49% of the business, management and marketing majors at the school.

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#7

Oakland University

Rochester Hills, MI

With a ranking of #7, Oakland University did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Oakland is a large public school located in the suburb of Rochester Hills.

Women make up 52% of the business, management and marketing majors at the school.

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University of Michigan - Ann Arbor ranked #8 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in Michigan list. U-M is a very large public school located in the city of Ann Arbor.

Of the 658 students majoring in business, management and marketing at U-M, 60% are male and 40% are female.

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With a ranking of #9, Eastern Michigan University did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the suburb of Ypsilanti, Eastern Michigan is a public school with a large student population.

Women make up 45% of the business, management and marketing majors at the school.

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#10

Ferris State University

Big Rapids, MI

With a ranking of #10, Ferris State University did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the distant town of Big Rapids, Ferris is a public school with a large student population.

Of the 469 students majoring in business, management and marketing at Ferris, 56% are male and 44% are female.

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Best Business, Management & Marketing Colleges in the Great Lakes Region

Explore all the Most Popular Business, Management & Marketing Colleges in the Great Lakes Area or other specific states within that region.

State Degrees Awarded
Indiana 18,882
Ohio 25,288
Illinois 29,314
Wisconsin 13,275

Business, Management & Marketing Majors to Study

Major Annual Graduates
Business Administration & Management 416,590
Accounting 99,265
Finance & Financial Management 57,778
General Business/Commerce 56,042
Marketing 52,916
Management Sciences & Quantitative Methods 43,382
Human Resource Management 28,787
Business Support & Assistant Services 19,119
Hospitality Management 17,689
Management Information Systems 13,680
Entrepreneurial Studies 11,319
International Business 9,101
Real Estate 6,547
General Sales & Marketing 5,923
Business/Managerial Economics 5,667
Specialized Sales, Merchandising & Marketing 5,191
Other Business, Management & Marketing 4,822
Construction Management 3,846
Insurance 1,809
Taxation 1,547
Business/Corporate Communications 1,029
Telecommunications Management 55

Notes and References

*These averages are for the top 26 schools only.

  • The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
  • Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
  • Credit for the banner image above goes to Amit Savargaonkar.

More about our data sources and methodologies.

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