Bachelor’s Degrees in Marketing
Education Levels of Marketing Majors
During the most recent year for which data is available, 44,531 people earned their bachelor's degree in marketing. This earns it the #11 spot on the list of the most popular bachelor's degree programs in the nation.
The following table shows the number of diplomas awarded in marketing at each degree level.
| Education Level | Number of Grads |
|---|---|
| Bachelor’s Degree | 44,531 |
| Master’s Degree | 3,067 |
| Basic Certificate | 2,268 |
| Associate Degree | 1,786 |
| Graduate Certificate | 651 |
| Undergraduate Certificate | 502 |
| Doctor’s Degree | 15 |
Earnings of Marketing Majors With Bachelor’s Degrees
The median salary for graduates holding a bachelor's degree in marketing is $44,742. This number may vary for a lot of reasons. For instance, you may decide to move to a location where people with your degree are rare and make more money. A better approximation of salary is to look at the typical range of salaries. In this case the low is $40,835 and the high is $50,021.
Student Debt
The median student debt for graduates holding a bachelor's degree in marketing is $31,427. The length of time it takes you to graduate and what college you attend can affect this number quite a bit. The chart below shows the range of accumulated debt loads. On the high side of the range, $47,640 is the debt load, and the debt load on the low side is $22,511.
Those students who are paying back their debt on a 10-year repayment plan have a median monthly payment of $374.
Student Diversity
More women than men pursue their bachelor's degree in marketing. About 56.1% of graduates with this degree are female.
| Gender | Number of Grads |
|---|---|
| Men | 19,536 |
| Women | 24,995 |
The racial-ethnic distribution of marketing bachelor’s degree students is as follows:
| Race/Ethnicity | Number of Grads |
|---|---|
| Asian | 2,357 |
| Black or African American | 2,782 |
| Hispanic or Latino | 6,185 |
| White | 28,797 |
| International Students | 1,665 |
| Other Races/Ethnicities | 2,745 |
Most Popular Marketing Programs for Bachelor’s Degrees
There are 821 colleges that offer a bachelor’s degree in marketing. Learn more about the most popular 20 below:
The most popular school in the United States for marketing students seekinga bachelor's degree is Western Governors University. Each year, around 147,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $7,710 per year, while in-state graduate students, on average, pay $8,302 per year. During the most recent year for which we have data, 673 people received their bachelor's degree in marketing from WGU. About 59% of this group were women, and 25% were students from an underrepresented racial-ethnic group. Those who complete their bachelor's degree in marketing at Western Governors University make a median salary of 44,742.
The University of Alabama is the 2nd most popular school in the nation for students seeking a bachelor's degree in marketing. Each year, around 37,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $11,100 per year, while in-state graduate students, on average, pay $11,100 per year. During the most recent year for which we have data, 605 people received their bachelor's degree in marketing from UA. Around 17% of these students were from an underrepresented racial-ethnic group, and 59% were women. Those who complete their bachelor's degree in marketing at The University of Alabama make a median salary of 44,742.
Florida International University comes in at #3 on our list of the most popular colleges offering bachelor's degrees in marketing. Roughly 58,800 attend the school each year. The average in-state tuition for full-time undergraduates is $4,721 per year, while in-state graduate students, on average, pay $9,119 per year. During the most recent year for which we have data, 571 people received their bachelor's degree in marketing from FIU. About 64% of this group were women, and 84% were students from an underrepresented racial-ethnic group. Those who complete their bachelor's degree in marketing at Florida International University make a median salary of 44,742.
The 4th most popular school in the country for marketing majors who are seeking their bachelor's degree is Florida State University. Roughly 43,500 attend the school each year. The average in-state tuition for full-time undergraduates is $4,640 per year, while in-state graduate students, on average, pay $9,684 per year. During the most recent year for which we have data, 520 people received their bachelor's degree in marketing from Florida State. Of these students, 65% were women and 31% were members of underrepresented racial-ethnic groups. Those who complete their bachelor's degree in marketing at Florida State University make a median salary of 44,742.
University of Cincinnati - Main Campus comes in at #5 on our list of the most popular colleges offering bachelor's degrees in marketing. Roughly 40,800 attend the school each year. The average in-state tuition for full-time undergraduates is $11,228 per year, while in-state graduate students, on average, pay $13,224 per year. During the most recent year for which we have data, 442 people received their bachelor's degree in marketing from UC. Around 14% of these students were from an underrepresented racial-ethnic group, and 53% were women. Those who complete their bachelor's degree in marketing at University of Cincinnati - Main Campus make a median salary of 44,742.
University of South Florida - Main Campus is the 6th most popular school in the nation for students seeking a bachelor's degree in marketing. Roughly 50,600 attend the school each year. The average in-state tuition for full-time undergraduates is $4,559 per year, while in-state graduate students, on average, pay $8,350 per year. During the most recent year for which we have data, 430 people received their bachelor's degree in marketing from USF Tampa. Around 36% of these students were from an underrepresented racial-ethnic group, and 57% were women. University of South Florida - Main Campus marketing graduates who receive their bachelor's degree go on to jobs earning a median salary of $44,742.
Ohio State University - Main Campus comes in at #7 on our list of the most popular colleges offering bachelor's degrees in marketing. Roughly 61,300 attend the school each year. The average in-state tuition for full-time undergraduates is $11,826 per year, while in-state graduate students, on average, pay $12,515 per year. During the most recent year for which we have data, 427 people received their bachelor's degree in marketing from Ohio State. Of these students, 59% were women and 22% were members of underrepresented racial-ethnic groups. Those who complete their bachelor's degree in marketing at Ohio State University - Main Campus make a median salary of 44,742.
California State University - Northridge is the 8th most popular school in the nation for students seeking a bachelor's degree in marketing. Each year, around 40,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $5,742 per year, while in-state graduate students, on average, pay $7,176 per year. During the most recent year for which we have data, 406 people received their bachelor's degree in marketing from CSUN. Around 73% of these students were from an underrepresented racial-ethnic group, and 64% were women. California State University - Northridge marketing graduates who receive their bachelor's degree go on to jobs earning a median salary of $44,742.
University of Georgia comes in at #9 on our list of the most popular colleges offering bachelor's degrees in marketing. Each year, around 39,100 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $9,790 per year, while in-state graduate students, on average, pay $8,878 per year. During the most recent year for which we have data, 395 people received their bachelor's degree in marketing from UGA. Around 21% of these students were from an underrepresented racial-ethnic group, and 66% were women. Those who complete their bachelor's degree in marketing at University of Georgia make a median salary of 44,742.
Pennsylvania State University - Main Campus comes in at #10 on our list of the most popular colleges offering bachelor's degrees in marketing. Roughly 0 attend the school each year. The average in-state tuition for full-time undergraduates is $19,672 per year, while in-state graduate students, on average, pay $24,956 per year. During the most recent year for which we have data, 383 people received their bachelor's degree in marketing from Penn State University Park. Around 16% of these students were from an underrepresented racial-ethnic group, and 61% were women. Those who complete their bachelor's degree in marketing at Pennsylvania State University - Main Campus make a median salary of 44,742.
University of Kentucky is the 11th most popular school in the nation for students seeking a bachelor's degree in marketing. Roughly 29,900 attend the school each year. The average in-state tuition for full-time undergraduates is $11,849 per year, while in-state graduate students, on average, pay $12,967 per year. During the most recent year for which we have data, 343 people received their bachelor's degree in marketing from UK. Of these students, 57% were women and 13% were members of underrepresented racial-ethnic groups. University of Kentucky marketing graduates who receive their bachelor's degree go on to jobs earning a median salary of $44,742.
The 12th most popular school in the country for marketing majors who are seeking their bachelor's degree is University of Arkansas. Roughly 27,500 attend the school each year. The average in-state tuition for full-time undergraduates is $7,666 per year, while in-state graduate students, on average, pay $10,500 per year. During the most recent year for which we have data, 335 people received their bachelor's degree in marketing from UARK. Of these students, 56% were women and 20% were members of underrepresented racial-ethnic groups. University of Arkansas marketing graduates who receive their bachelor's degree go on to jobs earning a median salary of $44,742.
University of South Carolina - Columbia comes in at #12 on our list of the most popular colleges offering bachelor's degrees in marketing. Each year, around 35,400 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $12,288 per year, while in-state graduate students, on average, pay $13,374 per year. During the most recent year for which we have data, 335 people received their bachelor's degree in marketing from UofSC. Around 12% of these students were from an underrepresented racial-ethnic group, and 65% were women. Data shows that UofSC graduates that hold this degree go on to make a median salary of $44,742.
Temple University is the 14th most popular school in the nation for students seeking a bachelor's degree in marketing. Each year, around 37,200 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $21,023 per year, while in-state graduate students, on average, pay $21,042 per year. During the most recent year for which we have data, 329 people received their bachelor's degree in marketing from Temple. Around 28% of these students were from an underrepresented racial-ethnic group, and 54% were women. Those who complete their bachelor's degree in marketing at Temple University make a median salary of 44,742.
The 15th most popular school in the country for marketing majors who are seeking their bachelor's degree is Texas State University. Each year, around 37,800 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,606 per year, while in-state graduate students, on average, pay $7,147 per year. During the most recent year for which we have data, 321 people received their bachelor's degree in marketing from Texas State. Of these students, 49% were women and 47% were members of underrepresented racial-ethnic groups. Those who complete their bachelor's degree in marketing at Texas State University make a median salary of 44,742.
Oklahoma State University - Main Campus is the 15th most popular school in the nation for students seeking a bachelor's degree in marketing. Each year, around 24,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $5,417 per year, while in-state graduate students, on average, pay $5,611 per year. During the most recent year for which we have data, 321 people received their bachelor's degree in marketing from OSU. Around 24% of these students were from an underrepresented racial-ethnic group, and 53% were women. Data shows that OSU graduates that hold this degree go on to make a median salary of $44,742.
The 17th most popular school in the country for marketing majors who are seeking their bachelor's degree is Arizona State University - Tempe. Each year, around 74,700 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $11,308 per year, while in-state graduate students, on average, pay $12,376 per year. During the most recent year for which we have data, 310 people received their bachelor's degree in marketing from ASU - Tempe. About 59% of this group were women, and 37% were students from an underrepresented racial-ethnic group. Data shows that ASU - Tempe graduates that hold this degree go on to make a median salary of $44,742.
Miami University - Oxford is the 18th most popular school in the nation for students seeking a bachelor's degree in marketing. Roughly 18,800 attend the school each year. The average in-state tuition for full-time undergraduates is $14,052 per year, while in-state graduate students, on average, pay $13,932 per year. During the most recent year for which we have data, 309 people received their bachelor's degree in marketing from Miami University - Oxford. Around 10% of these students were from an underrepresented racial-ethnic group, and 59% were women. Data shows that Miami University - Oxford graduates that hold this degree go on to make a median salary of $44,742.
University of Wisconsin - Milwaukee comes in at #19 on our list of the most popular colleges offering bachelor's degrees in marketing. Each year, around 24,500 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $8,455 per year, while in-state graduate students, on average, pay $10,701 per year. During the most recent year for which we have data, 304 people received their bachelor's degree in marketing from UWM. Of these students, 41% were women and 26% were members of underrepresented racial-ethnic groups. Those who complete their bachelor's degree in marketing at University of Wisconsin - Milwaukee make a median salary of 44,742.
Grand Valley State University comes in at #20 on our list of the most popular colleges offering bachelor's degrees in marketing. Each year, around 23,300 students seeking various degrees attend the university. The average in-state tuition for full-time undergraduates is $14,978 per year, while in-state graduate students, on average, pay $19,364 per year. During the most recent year for which we have data, 302 people received their bachelor's degree in marketing from GVSU. Around 10% of these students were from an underrepresented racial-ethnic group, and 54% were women. Those who complete their bachelor's degree in marketing at Grand Valley State University make a median salary of 44,742.
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Related Majors
Below are some popular majors that are similar to marketing that offer bachelor’s degrees.
| Major | Annual Degrees Awarded |
|---|---|
| Business Administration & Management | 161,468 |
| Finance & Financial Management | 47,462 |
| Accounting | 42,191 |
| Business & Commerce | 25,331 |
| Management Sciences & Methods | 11,863 |
References
*The racial-ethnic minority student count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the percentage of racial-ethnic minorities.
- College Factual
- National Center for Education Statistics
- O*NET Online
- Bureau of Labor Statistics
- Image Credit: By Nick Youngson under License
More about our data sources and methodologies.
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