Specialized Sales, Merchandising & Marketing at Western Michigan University

What traits are you looking for in a specialized marketing school? To help you decide if Western Michigan University is right for you, we've gathered the following information about the school's specialized marketing program.

WMU is located in Kalamazoo, Michigan and approximately 19,887 students attend the school each year. Of the 3,747 students who graduated with a bachelor’s degree from Western Michigan University in 2021, 33 of them were specialized sales, merchandising and marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Specialized Sales, Merchandising & Marketing section at the bottom of this page.

WMU Specialized Sales, Merchandising & Marketing Degrees Available

• Bachelor’s Degree in Specialized Marketing

WMU Specialized Sales, Merchandising & Marketing Rankings

The following rankings from College Factual show how the specialized marketing progam at WMU compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The specialized marketing major at WMU is not ranked on College Factual’s Best Colleges and Universities for Specialized Sales, Merchandising & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Specialized Sales Bachelor’s Degree Schools	19

How Much Do Specialized Marketing Graduates from WMU Make?

The median salary of specialized marketing students who receive their bachelor's degree at WMU is $27,959. Unfortunately, this is lower than the national average of $32,868 for all specialized marketing students.

Specialized Marketing Student Demographics at WMU

Take a look at the following statistics related to the make-up of the specialized marketing majors at Western Michigan University.

WMU Specialized Sales, Merchandising & Marketing Bachelor’s Program

Of the 33 specialized marketing students who graduated with a bachelor's degree in 2020-2021 from WMU, about 15% were men and 85% were women.

About 61% of those who receive a bachelor's degree in specialized marketing at WMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Michigan University with a bachelor's in specialized marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	3
Hispanic or Latino	4
White	20
International Students	2
Other Races/Ethnicities	2

WMU also has a doctoral program available in specialized marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Management Information Systems
• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• Human Resource Management
• Finance & Financial Management

Careers That Specialized Marketing Grads May Go Into

A degree in specialized marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Western Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Wholesale and Manufacturing Sales Representatives	47,860	$75,130
Retail Sales Supervisors	33,330	$45,300
Securities, Commodities, and Financial Services Sales Agents	8,670	$79,320
Parts Salespersons	8,160	$32,900
Sales Supervisors	7,160	$81,230

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By TheKuLeR under License

More about our data sources and methodologies.