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Specialized Sales, Merchandising & Marketing at Lasell University

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Specialized Sales, Merchandising & Marketing at Lasell University

If you plan to study specialized sales, merchandising and marketing, take a look at what Lasell University has to offer and decide if the program is a good match for you. Get started with the following essential facts.

Lasell is located in Newton, Massachusetts and approximately 1,951 students attend the school each year. Of the 366 students who graduated with a bachelor’s degree from Lasell University in 2021, 32 of them were specialized sales, merchandising and marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Specialized Sales, Merchandising & Marketing section at the bottom of this page.

Lasell Specialized Sales, Merchandising & Marketing Degrees Available

  • Bachelor’s Degree in Specialized Marketing

Lasell Specialized Sales, Merchandising & Marketing Rankings

Each year, College Factual ranks specialized marketing programs across the country. The following shows how Lasell performed in these rankings.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The specialized marketing major at Lasell is not ranked on College Factual’s Best Colleges and Universities for Specialized Sales, Merchandising & Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type Rank
Most Focused Specialized Sales Bachelor’s Degree Schools 9
Most Focused Specialized Sales Schools 12
Most Popular Specialized Sales Bachelor’s Degree Schools 20
25
46
Best Specialized Sales Bachelor’s Degree Schools 54
Best Value Specialized Sales Bachelor’s Degree Schools 73
Best Value Specialized Sales Schools 121

Earnings of Lasell Specialized Marketing Graduates

The median salary of specialized marketing students who receive their bachelor's degree at Lasell is $38,120. This is great news for graduates of the program, since this figure is 16% higher than the national average of $32,868 for all specialized marketing bachelor's degree recipients.

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Specialized Marketing Student Demographics at Lasell

Take a look at the following statistics related to the make-up of the specialized marketing majors at Lasell University.

Lasell Specialized Sales, Merchandising & Marketing Bachelor’s Program

94% Women
3% Racial-Ethnic Minorities*
During the 2020-2021 academic year, 32 students graduated with a bachelor's degree in specialized marketing from Lasell. About 6% were men and 94% were women.

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About 81% of those who receive a bachelor's degree in specialized marketing at Lasell are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Lasell University with a bachelor's in specialized marketing.

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Race/Ethnicity Number of Students
Asian 1
Black or African American 0
Hispanic or Latino 0
White 26
International Students 3
Other Races/Ethnicities 2

Lasell also has a doctoral program available in specialized marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Careers That Specialized Marketing Grads May Go Into

A degree in specialized marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MA, the home state for Lasell University.

Occupation Jobs in MA Average Salary in MA
Retail Sales Supervisors 28,180 $47,710
Wholesale and Manufacturing Sales Representatives 21,440 $79,240
Securities, Commodities, and Financial Services Sales Agents 12,060 $118,310
Sales Supervisors 5,310 $92,530
Parts Salespersons 4,050 $37,950

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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