Life As an Advertising and Promotions Manager
Advertising & Promotions Manager Definition Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Daily Life Of an Advertising & Promotions Manager
- Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.
- Train and direct workers engaged in developing and producing advertisements.
- Gather and organize information to plan advertising campaigns.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
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Qualities of an Advertising & Promotions Manager
These are the skills Advertising and Promotions Managers say are the most useful in their careers:
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Speaking: Talking to others to convey information effectively.
Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Related Job Titles
- Advertising Sales Manager
- Account Director
- Communications Director
- Advertising Head
- Communications Manager
Is There Job Demand for Advertising and Promotions Managers?
In 2016, there was an estimated number of 31,300 jobs in the United States for Advertising and Promotions Manager. New jobs are being produced at a rate of 5.4% which is above the national average. The Bureau of Labor Statistics predicts 1,700 new jobs for Advertising and Promotions Manager by 2026. There will be an estimated 3,400 positions for Advertising & Promotions Manager per year.
The states with the most job growth for Advertising & Promotions Manager are Utah, Washington, and Colorado. Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.
Advertising & Promotions Manager Average Salary
Advertising and Promotions Managers make between $57,150 and $208,000 a year.
Advertising and Promotions Managers who work in New York, Washington, or New Jersey, make the highest salaries.
How much do Advertising and Promotions Managers make in each U.S. state?
| State | Annual Mean Salary |
|---|---|
| Alabama | $110,480 |
| Alaska | $96,180 |
| Arizona | $83,700 |
| Arkansas | $120,990 |
| California | $137,630 |
| Colorado | $122,970 |
| Connecticut | $116,660 |
| Delaware | $140,380 |
| District of Columbia | $143,600 |
| Florida | $98,480 |
| Georgia | $146,390 |
| Hawaii | $108,620 |
| Idaho | $66,860 |
| Illinois | $123,390 |
| Indiana | $90,440 |
| Iowa | $113,030 |
| Kansas | $100,970 |
| Kentucky | $99,080 |
| Louisiana | $75,450 |
| Maine | $90,510 |
| Maryland | $115,010 |
| Massachusetts | $132,370 |
| Michigan | $124,670 |
| Minnesota | $133,480 |
| Mississippi | $77,770 |
| Missouri | $128,040 |
| Nebraska | $106,780 |
| Nevada | $127,720 |
| New Hampshire | $89,000 |
| New Jersey | $158,140 |
| New Mexico | $81,210 |
| New York | $174,870 |
| North Carolina | $132,250 |
| Ohio | $127,080 |
| Oklahoma | $89,600 |
| Oregon | $105,200 |
| Pennsylvania | $143,620 |
| Rhode Island | $118,380 |
| South Carolina | $109,980 |
| Tennessee | $82,270 |
| Texas | $98,960 |
| Utah | $66,970 |
| Vermont | $112,670 |
| Virginia | $121,960 |
| Washington | $148,530 |
| West Virginia | $105,150 |
| Wisconsin | $113,020 |
What Tools & Technology do Advertising and Promotions Managers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Advertising and Promotions Managers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- JavaScript
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Data visualization software
- Microsoft Windows
- Adobe Systems Adobe Acrobat
- Adobe Systems Adobe Photoshop
- Database software
- Microsoft Publisher
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe InDesign
- Adobe Systems Adobe Dreamweaver
- Salesforce software
- YouTube
How to Become an Advertising & Promotions Manager
Learn what Advertising and Promotions Manager education requirements there are.
What work experience do I need to become an Advertising & Promotions Manager?
Where do Advertising and Promotions Managers Work?
Below are examples of industries where Advertising and Promotions Managers work:
Other Jobs You May be Interested In
Career changers with experience as an Advertising and Promotions Manager sometimes find work in one of the following fields:
References:
Image Credit: Nick Youngson via Creative Commons 3 - CC BY-SA 3.0
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