2023 Most Popular Business, Management & Marketing Bachelor's Degree Schools in the Southwest Region
Finding the Best Business, Management & Marketing Bachelor's Degree School for You
In 2020-2021, 862,104 degrees and certificates were awarded to business, management and marketing students, making the major the most popular in the country.
Today's students have lots of options to pick from when considering higher education opportunities. You can choose a traditional brick and mortar school, or with the growth of online education, you can attend a school half-way across the country without even leaving your house. Also there are many trade schools that offer short-term programs that open up more career options.
The Most Popular Business, Management & Marketing Bachelor's Degree Schools in the Southwest Region ranking is one of many tools that Course Advisor has developed to help you make your educational decision. Our analysis looked at 153 schools in the Southwest Region to see which bachelor's degree programs were the most popular for students. To create this ranking we looked at how many students graduated from the Business, Management & Marketing program at each school on the list.
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2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region
Check out the business, management and marketing bachelor's degree programs at these schools if you want to attend one of the most popular in the Southwest Region .
Top 15% Most Popular Business, Management & Marketing Bachelor's Degree Schools
Our analysis found University of Phoenix - Arizona to be the most popular school for business, management and marketing students who want to pursue a bachelor’s degree in the Southwest Region . Located in the city of Tempe, UOPX - Arizona is a private for-profit school with a fairly large student population.
Women make up 61% of the business, management and marketing majors at the school.
You’ll be in good company if you decide to attend Arizona State University - Tempe. It ranked #2 on our 2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region list. ASU - Tempe is a very large public school located in the medium-sized city of Tempe.
Of the 3,145 students majoring in business, management and marketing at ASU - Tempe, 59% are male and 41% are female.
Read full report on Business, Management & Marketing at Arizona State University - Tempe
You’ll be in good company if you decide to attend University of Houston. It ranked #3 on our 2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region list. Located in the city of Houston, UH is a public school with a fairly large student population.
Women make up 49% of the business, management and marketing majors at the school.
Read full report on Business, Management & Marketing at University of Houston
The in-demand bachelor’s degree programs at Grand Canyon University helped the school earn the #4 place on this year’s ranking of the most popular business, management and marketing schools in the Southwest Region . Located in the city of Phoenix, Grand Canyon University is a private for-profit school with a very large student population.
About 53% of the students majoring in business, management and marketing at the school are women while 47% are male.
Read full report on Business, Management & Marketing at Grand Canyon University
A rank of #5 on this year’s list means Texas A&M University - College Station is a great place for business, management and marketing students working on their bachelor’s degree. Located in the medium-sized city of College Station, Texas A&M College Station is a public school with a very large student population.
Of the 2,057 students majoring in business, management and marketing at Texas A&M College Station, 55% are male and 45% are female.
Read full report on Business, Management & Marketing at Texas A&M University - College Station
University of North Texas ranked #6 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region list. Located in the city of Denton, UNT is a public college with a fairly large student population.
Of the 1,630 students majoring in business, management and marketing at UNT, 48% are male and 52% are female.
With a ranking of #7, Texas State University did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the small city of San Marcos, Texas State is a public college with a very large student population.
Women make up 46% of the business, management and marketing majors at the school.
Read full report on Business, Management & Marketing at Texas State University
Oklahoma State University - Main Campus did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #8 on the list. OSU is a very large public school located in the distant town of Stillwater.
Women make up 42% of the business, management and marketing majors at the school.
With a ranking of #9, American InterContinental University - Online did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the rural area of Schaumburg, AIU Online is a private for-profit college with a large student population.
Women make up 44% of the business, management and marketing majors at the school.
Full Business, Management & Marketing at American InterContinental University - Online Report
University of Arizona landed the #10 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Located in the city of Tucson, University of Arizona is a public school with a fairly large student population.
Women make up 44% of the business, management and marketing majors at the school.
Read full report on Business, Management & Marketing at University of Arizona
The University of Texas at Arlington came in at #11 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region ranking. UT Arlington is a fairly large public school located in the city of Arlington.
About 48% of the students majoring in business, management and marketing at the school are women while 52% are male.
Read full report on Business, Management & Marketing at The University of Texas at Arlington
University of Oklahoma Norman Campus ranked #12 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region list. Located in the midsize suburb of Norman, University of Oklahoma is a public school with a fairly large student population.
Women make up 41% of the business, management and marketing majors at the school.
Texas Tech University did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #13 on the list. Texas Tech is a fairly large public school located in the large city of Lubbock.
Of the 1,232 students majoring in business, management and marketing at Texas Tech, 58% are male and 42% are female.
Full Business, Management & Marketing at Texas Tech University Report
The University of Texas at San Antonio did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #14 on the list. UTSA is a fairly large public school located in the large city of San Antonio.
Women make up 40% of the business, management and marketing majors at the school.
Full Business, Management & Marketing at The University of Texas at San Antonio Report
The University of Texas at Austin ranked #15 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region list. UT Austin is a very large public school located in the city of Austin.
About 46% of the students majoring in business, management and marketing at the school are women while 54% are male.
Full Business, Management & Marketing at The University of Texas at Austin Report
Baylor University came in at #16 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region ranking. Baylor is a very large private not-for-profit school located in the medium-sized city of Waco.
Women make up 45% of the business, management and marketing majors at the school.
Northern Arizona University ranked #17 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region list. Located in the city of Flagstaff, NAU is a public school with a fairly large student population.
Women make up 47% of the business, management and marketing majors at the school.
Read full report on Business, Management & Marketing at Northern Arizona University
The University of Texas at Dallas did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #18 on the list. Located in the midsize city of Richardson, UT Dallas is a public school with a very large student population.
Women make up 47% of the business, management and marketing majors at the school.
University of Houston - Downtown ranked #19 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region list. UH Downtown is a fairly large public school located in the large city of Houston.
Women make up 60% of the business, management and marketing majors at the school.
Arizona State University - Skysong came in at #20 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region ranking. ASU - Skysong is a fairly large public school located in the medium-sized city of Scottsdale.
Of the 876 students majoring in business, management and marketing at ASU - Skysong, 45% are male and 55% are female.
Full Business, Management & Marketing at Arizona State University - Skysong Report
Sam Houston State University did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #21 on the list. SHSU is a very large public school located in the town of Huntsville.
Women make up 54% of the business, management and marketing majors at the school.
Read full report on Business, Management & Marketing at Sam Houston State University
The University of Texas at El Paso came in at #22 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Southwest Region ranking. UTEP is a fairly large public school located in the large city of El Paso.
About 51% of the students majoring in business, management and marketing at the school are women while 49% are male.
Read full report on Business, Management & Marketing at The University of Texas at El Paso
Honorable Mentions
These are some additional schools worth mentioning that are also popular but just didn't quite make the cut to earn our top Most Popular Business, Management & Marketing Bachelor's Degree Schools in the Southwest Region award.
| Rank | College | Location |
|---|---|---|
| 23 | Texas Christian University | Fort Worth, TX |
| 24 | University of New Mexico - Main Campus | Albuquerque, NM |
| 25 | The University of Texas Rio Grande Valley | Edinburg, TX |
| 26 | Southern Methodist University | Dallas, TX |
| 27 | Tarleton State University | Stephenville, TX |
| 28 | Stephen F Austin State University | Nacogdoches, TX |
| 29 | University of Central Oklahoma | Edmond, OK |
| 30 | University of Houston - Clear Lake | Houston, TX |
Best Business, Management & Marketing Colleges by State
Explore the best business, management and marketing colleges for a specific state in the Southwest region.
| State | Degrees Awarded |
|---|---|
| Arizona | 27,341 |
| Texas | 52,072 |
| New Mexico | 2,360 |
| Oklahoma | 7,959 |
Business, Management & Marketing Related Majors
Business, Management & Marketing Majors to Study
| Major | Annual Graduates |
|---|---|
| Business Administration & Management | 416,590 |
| Accounting | 99,265 |
| Finance & Financial Management | 57,778 |
| General Business/Commerce | 56,042 |
| Marketing | 52,916 |
| Management Sciences & Quantitative Methods | 43,382 |
| Human Resource Management | 28,787 |
| Business Support & Assistant Services | 19,119 |
| Hospitality Management | 17,689 |
| Management Information Systems | 13,680 |
| Entrepreneurial Studies | 11,319 |
| International Business | 9,101 |
| Real Estate | 6,547 |
| General Sales & Marketing | 5,923 |
| Business/Managerial Economics | 5,667 |
| Specialized Sales, Merchandising & Marketing | 5,191 |
| Other Business, Management & Marketing | 4,822 |
| Construction Management | 3,846 |
| Insurance | 1,809 |
| Taxation | 1,547 |
| Business/Corporate Communications | 1,029 |
| Telecommunications Management | 55 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Amit Savargaonkar.
More about our data sources and methodologies.
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