2023 Most Popular Business, Management & Marketing Bachelor's Degree Schools in the Great Lakes Region
Finding the Best Business, Management & Marketing Bachelor's Degree School for You
In 2020-2021, 862,104 degrees and certificates were awarded to business, management and marketing students, making the major the most popular in the country.
It's not easy to decide which program to enroll in when you have so many options available. With more and more schools offering online options, you could even register for a great program on the other side of the country. On top of that, there are a considerable number of trade schools that offer fast-track entry to many fields.
To help you arm yourself with the information you need to make your decision, Course Advisor has developed this Most Popular Business, Management & Marketing Bachelor's Degree Schools in the Great Lakes Region ranking. This report analyzed 262 schools in the Great Lakes Region to see which ones were the most popular bachelor's degree programs for students. To create this ranking we looked at how many students graduated from the Business, Management & Marketing program at each school on the list.
2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region
The following schools top our list of the Most Popular Business, Management & Marketing Bachelor's Degree Colleges.
Top 25 Most Popular Great Lakes Region Schools for a Bachelor's in Business, Management & Marketing
Our 2023 rankings named Ohio State University - Main Campus the most popular school in the Great Lakes Region for business, management and marketing students working on their bachelor’s degree. Ohio State is a fairly large public school located in the city of Columbus.
About 40% of the students majoring in business, management and marketing at the school are women while 60% are male.
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Out of the 262 schools in the Great Lakes Region that were part of this year’s ranking, Indiana University - Bloomington landed the # 2 spot on the list. Located in the city of Bloomington, IU Bloomington is a public college with a fairly large student population.
About 36% of the students majoring in business, management and marketing at the school are women while 64% are male.
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You’ll be in good company if you decide to attend University of Wisconsin - Madison. It ranked #3 on our 2023 Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region list. UW - Madison is a very large public school located in the large city of Madison.
Women make up 46% of the business, management and marketing majors at the school.
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A rank of #4 on this year’s list means Michigan State University is a great place for business, management and marketing students working on their bachelor’s degree. Located in the city of East Lansing, Michigan State is a public college with a very large student population.
Of the 1,564 students majoring in business, management and marketing at Michigan State, 57% are male and 43% are female.
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The in-demand bachelor’s degree programs at Grand Valley State University helped the school earn the #5 place on this year’s ranking of the most popular business, management and marketing schools in the Great Lakes Region . GVSU is a fairly large public school located in the suburb of Allendale.
Women make up 46% of the business, management and marketing majors at the school.
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University of Cincinnati - Main Campus ranked #6 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region list. Located in the city of Cincinnati, UC is a public school with a fairly large student population.
Women make up 39% of the business, management and marketing majors at the school.
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University of Illinois at Urbana-Champaign ranked #7 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region list. UIUC is a very large public school located in the small city of Champaign.
Of the 1,202 students majoring in business, management and marketing at UIUC, 50% are male and 50% are female.
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Miami University - Oxford did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #8 on the list. Miami University - Oxford is a large public school located in the town of Oxford.
Women make up 41% of the business, management and marketing majors at the school.
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Kent State University at Kent came in at #9 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region ranking. Located in the large suburb of Kent, Kent State is a public school with a fairly large student population.
Of the 1,160 students majoring in business, management and marketing at Kent State, 43% are male and 57% are female.
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With a ranking of #10, Illinois State University did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the suburb of Normal, Illinois State is a public college with a fairly large student population.
Of the 1,142 students majoring in business, management and marketing at Illinois State, 65% are male and 35% are female.
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Ohio University - Athens Campus came in at #11 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region ranking. OHIO Athens is a very large public school located in the town of Athens.
Of the 1,077 students majoring in business, management and marketing at OHIO Athens, 62% are male and 38% are female.
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Purdue University - Main Campus ranked #12 on this year’s Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region list. Purdue is a very large public school located in the small city of West Lafayette.
About 45% of the students majoring in business, management and marketing at the school are women while 55% are male.
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Purdue University Global landed the #13 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Located in the city of Indianapolis, Purdue University Global is a public college with a very large student population.
Of the 1,057 students majoring in business, management and marketing at Purdue University Global, 39% are male and 61% are female.
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With a ranking of #14, DePaul University did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. DePaul is a very large private not-for-profit school located in the large city of Chicago.
Of the 998 students majoring in business, management and marketing at DePaul, 56% are male and 44% are female.
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With a ranking of #15, Wayne State University did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the large city of Detroit, Wayne State is a public college with a fairly large student population.
Of the 991 students majoring in business, management and marketing at Wayne State, 56% are male and 44% are female.
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DeVry University - Illinois came in at #16 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region ranking. Located in the medium-sized city of Chicago, DeVry University - Illinois is a private for-profit school with a very large student population.
Of the 990 students majoring in business, management and marketing at DeVry University - Illinois, 38% are male and 62% are female.
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Central Michigan University came in at #17 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region ranking. Located in the town of Mount Pleasant, Central Michigan is a public school with a large student population.
About 45% of the students majoring in business, management and marketing at the school are women while 55% are male.
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With a ranking of #18, University of Wisconsin - Milwaukee did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. UWM is a very large public school located in the city of Milwaukee.
Women make up 40% of the business, management and marketing majors at the school.
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Western Michigan University landed the #19 spot in the 2023 rankings for the most popular bachelor’s degree business, management and marketing programs. Located in the small city of Kalamazoo, WMU is a public school with a fairly large student population.
Women make up 39% of the business, management and marketing majors at the school.
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With a ranking of #20, University of Wisconsin - Whitewater did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Located in the distant town of Whitewater, UW - Whitewater is a public college with a fairly large student population.
Of the 831 students majoring in business, management and marketing at UW - Whitewater, 64% are male and 36% are female.
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University of Toledo came in at #21 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region ranking. University of Toledo is a large public school located in the city of Toledo.
Women make up 37% of the business, management and marketing majors at the school.
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Ball State University did quite well in this year’s ranking of the most popular places for business, management and marketing students to get a bachelor’s degree. It came in at #22 on the list. Ball State is a fairly large public school located in the city of Muncie.
Of the 793 students majoring in business, management and marketing at Ball State, 61% are male and 39% are female.
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University of Illinois at Chicago came in at #23 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region ranking. Located in the city of Chicago, UIC is a public school with a very large student population.
Of the 790 students majoring in business, management and marketing at UIC, 54% are male and 46% are female.
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Northwood University came in at #24 in this year’s edition of the Most Popular Business, Management & Marketing Bachelor’s Degree Schools in the Great Lakes Region ranking. Northwood is a small private not-for-profit school located in the small city of Midland.
Of the 763 students majoring in business, management and marketing at Northwood, 51% are male and 49% are female.
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With a ranking of #25, Loyola University Chicago did quite well on this year’s most popular schools for business, management and marketing students working on their bachelor’s degree. Loyola Chicago is a large private not-for-profit school located in the city of Chicago.
Of the 724 students majoring in business, management and marketing at Loyola Chicago, 50% are male and 50% are female.
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Honorable Mentions
Here are some additional popular schools for Business, Management & Marketing students in the Great Lakes Region that almost earned our Most Popular Business, Management & Marketing Bachelor's Degree Schools in the Great Lakes Region award.
| Rank | College | Location |
|---|---|---|
| 40 | Cleveland State University | Cleveland, OH |
| 41 | Ferris State University | Big Rapids, MI |
| 42 | Wright State University - Main Campus | Dayton, OH |
| 43 | Davenport University | Grand Rapids, MI |
| 44 | University of Wisconsin - Stout | Menomonie, WI |
| 45 | Southern Illinois University Edwardsville | Edwardsville, IL |
| 46 | Baker College | Owosso, MI |
| 47 | University of Michigan - Dearborn | Dearborn, MI |
| 48 | Butler University | Indianapolis, IN |
| 49 | Indiana State University | Terre Haute, IN |
| 50 | University of Wisconsin - Green Bay | Green Bay, WI |
| 51 | Northeastern Illinois University | Chicago, IL |
| 52 | Xavier University | Cincinnati, OH |
Best Business, Management & Marketing Colleges by State
Explore the best business, management and marketing schools for a specific state in the Great Lakes region.
| State | Degrees Awarded |
|---|---|
| Indiana | 18,882 |
| Michigan | 20,858 |
| Ohio | 25,288 |
| Illinois | 29,314 |
| Wisconsin | 13,275 |
Business, Management & Marketing Related Majors
Business, Management & Marketing Majors to Study
| Major | Annual Graduates |
|---|---|
| Business Administration & Management | 416,590 |
| Accounting | 99,265 |
| Finance & Financial Management | 57,778 |
| General Business/Commerce | 56,042 |
| Marketing | 52,916 |
| Management Sciences & Quantitative Methods | 43,382 |
| Human Resource Management | 28,787 |
| Business Support & Assistant Services | 19,119 |
| Hospitality Management | 17,689 |
| Management Information Systems | 13,680 |
| Entrepreneurial Studies | 11,319 |
| International Business | 9,101 |
| Real Estate | 6,547 |
| General Sales & Marketing | 5,923 |
| Business/Managerial Economics | 5,667 |
| Specialized Sales, Merchandising & Marketing | 5,191 |
| Other Business, Management & Marketing | 4,822 |
| Construction Management | 3,846 |
| Insurance | 1,809 |
| Taxation | 1,547 |
| Business/Corporate Communications | 1,029 |
| Telecommunications Management | 55 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Amit Savargaonkar.
More about our data sources and methodologies.
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