Marketing at Northwood University

If you are interested in studying marketing, you may want to check out the program at Northwood University. The following information will help you decide if it is a good fit for you.

Northwood is located in Midland, Michigan and has a total student population of 2,541. Of the 833 students who graduated with a bachelor’s degree from Northwood University in 2021, 92 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Northwood Marketing Degrees Available

• Bachelor’s Degree in Marketing

Online Classes Are Available at Northwood

If you are a working student or have a busy schedule, you may want to consider taking online classes. While these classes used to be mostly populated by returning adults, more and more traditional students are turning to this option.

For those who are interested in distance learning, Northwood does offer online courses in marketing for the following degree levels:

• Associate’s Degree
• Bachelor’s Degree

Northwood Marketing Rankings

The following rankings from College Factual show how the marketing progam at Northwood compares to programs at other colleges and universities.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Northwood is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Focused Marketing Bachelor’s Degree Schools	7
Most Focused Marketing Schools	10
Most Popular Online Marketing Bachelor’s Degree Schools	14
Most Popular Online Marketing Schools	16
Best Marketing Bachelor’s Degree Schools	53
Most Popular Online Marketing Associate Degree Schools	65
Best Marketing Schools	72
Most Popular Marketing Schools	169
Most Popular Marketing Associate Degree Schools	188
	308

How Much Do Marketing Graduates from Northwood Make?

The median salary of marketing students who receive their bachelor's degree at Northwood is $42,054. This is great news for graduates of the program, since this figure is 1% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at Northwood

Take a look at the following statistics related to the make-up of the marketing majors at Northwood University.

Northwood Marketing Bachelor’s Program

During the 2020-2021 academic year, 92 students graduated with a bachelor's degree in marketing from Northwood. About 49% were men and 51% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at Northwood since its program graduates 4% more men than average.

About 67% of those who receive a bachelor's degree in marketing at Northwood are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Northwood University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	1
Black or African American	3
Hispanic or Latino	8
White	62
International Students	3
Other Races/Ethnicities	15

Northwood also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Business/Managerial Economics
• Insurance
• Hospitality Management
• Entrepreneurial Studies
• International Business

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Northwood University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online

More about our data sources and methodologies.