Marketing at California Baptist University

What traits are you looking for in a marketing school? To help you decide if California Baptist University is right for you, we've gathered the following information about the school's marketing program.

Cal Baptist is located in Riverside, California and approximately 11,317 students attend the school each year. Of the 2,008 students who graduated with a bachelor’s degree from California Baptist University in 2021, 58 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

Cal Baptist Marketing Degrees Available

• Bachelor’s Degree in Marketing

Cal Baptist Marketing Rankings

Each year, College Factual ranks marketing programs across the country. The following shows how Cal Baptist performed in these rankings.

Note: Rankings don't always give a complete picture of a school's strengths and weaknesses, so it's a good idea to extend your research and also look at other factors when trying to decide if the school is right for you.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at Cal Baptist is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
	369

Earnings of Cal Baptist Marketing Graduates

The median salary of marketing students who receive their bachelor's degree at Cal Baptist is $41,280. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at Cal Baptist

Take a look at the following statistics related to the make-up of the marketing majors at California Baptist University.

Cal Baptist Marketing Bachelor’s Program

The marketing program at Cal Baptist awarded 58 bachelor's degrees in 2020-2021. About 38% of these degrees went to men with the other 62% going to women.

Prospective students may be interested in knowing that this school graduates 16% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from California Baptist University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	8
Black or African American	2
Hispanic or Latino	12
White	29
International Students	2
Other Races/Ethnicities	5

Cal Baptist also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Management Sciences & Quantitative Methods
• Entrepreneurial Studies
• International Business
• Finance & Financial Management
• Accounting

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for CA, the home state for California Baptist University.

Occupation	Jobs in CA	Average Salary in CA
Market Research Analysts and Marketing Specialists	98,590	$78,090
Sales Managers	76,950	$134,010
Marketing Managers	37,410	$167,910
Business Professors	4,980	$137,530
Advertising and Promotions Managers	2,850	$137,630

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Jeremylofgren under License

More about our data sources and methodologies.