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What Do Telemarketers Do?

Example of a Telemarketer Job Solicit donations or orders for goods or services over the telephone.

A Day in the Life of a Telemarketer

  • Obtain customer information such as name, address, and payment method, and enter orders into computers.
  • Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
  • Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
  • Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.
  • Conduct client or market surveys to obtain information about potential customers.
  • Record names, addresses, purchases, and reactions of prospects contacted.

What Every Telemarketer Should Know

These are the skills Telemarketers say are the most useful in their careers:

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Service Orientation: Actively looking for ways to help people.

Types of Telemarketer Jobs

  • Appointment Setter
  • Telemarketing Sales Representative
  • Call Center Operator
  • Telephone Service Representative (TSR)
  • Telesales Specialist

Is There Going to be Demand for Telemarketers?

In 2016, there was an estimated number of 216,600 jobs in the United States for Telemarketers.

Telemarketer jobs are decreasing by a rate of 0%. This means the total job opportunities are shrinking. The Bureau of Labor Statistics predicts a loss of jobs for Telemarketers by 2026. The BLS estimates 33,300 yearly job openings in this field per year.

Forecasted Number of Jobs for Telemarketers in U.S.

The states with the most job growth for Telemarketers are Florida, Arizona, and Texas.

Watch out if you plan on working in California, Illinois, or Pennsylvania. These states have the worst job growth for this type of profession.

Telemarketer Salary

The typical yearly salary for Telemarketers is somewhere between $18,680 and $41,740. A Telemarketer median salary is $25,250.

Salary Ranges for Telemarketers

How much do Telemarketers make in different U.S. states?

Annual Mean Salary by State
State Annual Mean Salary

Massachusetts

$42,270

New Hampshire

$38,250

Washington

$37,020

Connecticut

$34,950

Wisconsin

$33,470

Minnesota

$33,400

Utah

$33,040

Oregon

$31,930

California

$31,880

New York

$31,790

Rhode Island

$31,620

Maine

$30,550

New Jersey

$30,120

Maryland

$30,040

Delaware

$30,000

Colorado

$29,980

Indiana

$29,960

Louisiana

$29,960

Illinois

$29,840

Arizona

$29,780

Nevada

$29,580

Mississippi

$29,480

Texas

$29,400

District of Columbia

$28,680

Michigan

$28,480

South Carolina

$28,440

Kentucky

$28,120

Kansas

$27,900

Iowa

$27,510

Pennsylvania

$27,380

Oklahoma

$27,230

Virginia

$27,060

North Carolina

$26,810

Nebraska

$26,800

New Mexico

$26,200

Idaho

$26,060

Missouri

$25,940

Ohio

$25,670

Alabama

$25,640

Hawaii

$25,620

Florida

$25,330

West Virginia

$25,050

Tennessee

$25,040

Georgia

$24,780

Montana

$24,090

North Dakota

$23,570

Arkansas

$22,440

Tools & Technologies Used by Telemarketers

Below is a list of the types of tools and technologies that Telemarketers may use on a daily basis:

  • Microsoft Outlook
  • Microsoft Dynamics
  • Microsoft Word
  • Microsoft Office
  • Microsoft Excel

How do I Become a Telemarketer?

What education or degrees do I need to become a Telemarketer?

Telemarketer Degree Level

How Long Does it Take to Become Telemarketer?

Telemarketer Work Experience

Where Telemarketers Are Employed

Telemarketer Sectors

References

Bureau of Labor Statistics

College Factual

O*NET Online

Image Credit: Via Wikimedia Commons

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