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What Do Telemarketer Do?

Career Description Solicit donations or orders for goods or services over the telephone.

Telemarketer Responsibilities

  • Explain products or services and prices, and answer questions from customers.
  • Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
  • Record names, addresses, purchases, and reactions of prospects contacted.
  • Obtain names and telephone numbers of potential customers from sources such as telephone directories, magazine reply cards, and lists purchased from other organizations.
  • Obtain customer information such as name, address, and payment method, and enter orders into computers.
  • Adjust sales scripts to better target the needs and interests of specific individuals.

What Skills Do You Need to Work as a Telemarketer?

Below is a list of the skills most Telemarketers say are important on the job.

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Service Orientation: Actively looking for ways to help people.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Types of Telemarketer Jobs

  • Business Development Representative
  • Sales Specialist
  • Telemarketing Representative
  • Inside Sales Representative
  • Call Center Agent

Job Outlook for Telemarketers

In 2016, there was an estimated number of 216,600 jobs in the United States for Telemarketer. There is little to no growth in job opportunities for Telemarketer. The BLS estimates 33,300 yearly job openings in this field.

Forecasted Number of Jobs for Telemarketers in U.S.

The states with the most job growth for Telemarketer are Washington, Nevada, and Tennessee. Watch out if you plan on working in North Dakota, Vermont, or South Dakota. These states have the worst job growth for this type of profession.

How Much Does a Telemarketer Make?

Telemarketers make between $18,680 and $41,740 a year.

Salary Ranges for Telemarketers

Telemarketers who work in Washington, Massachusetts, or New Hampshire, make the highest salaries.

How much do Telemarketers make in each U.S. state?

State Annual Mean Salary
Alabama $25,640
Arizona $29,780
Arkansas $22,440
California $31,880
Colorado $29,980
Connecticut $34,950
Delaware $30,000
District of Columbia $28,680
Florida $25,330
Georgia $24,780
Hawaii $25,620
Idaho $26,060
Illinois $29,840
Indiana $29,960
Iowa $27,510
Kansas $27,900
Kentucky $28,120
Louisiana $29,960
Maine $30,550
Maryland $30,040
Massachusetts $42,270
Michigan $28,480
Minnesota $33,400
Mississippi $29,480
Missouri $25,940
Montana $24,090
Nebraska $26,800
Nevada $29,580
New Hampshire $38,250
New Jersey $30,120
New Mexico $26,200
New York $31,790
North Carolina $26,810
North Dakota $23,570
Ohio $25,670
Oklahoma $27,230
Oregon $31,930
Pennsylvania $27,380
Rhode Island $31,620
South Carolina $28,440
Tennessee $25,040
Texas $29,400
Utah $33,040
Virginia $27,060
Washington $37,020
West Virginia $25,050
Wisconsin $33,470

What Tools & Technology do Telemarketers Use?

Below is a list of the types of tools and technologies that Telemarketers may use on a daily basis:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Microsoft Outlook
  • Microsoft Dynamics

How do I Become a Telemarketer?

What education or degrees do I need to become a Telemarketer?

Telemarketer Degree Level

How Long Does it Take to Become a Telemarketer?

Telemarketer Work Experience

Telemarketers Sector

Telemarketer Sectors

The table below shows some of the most common industries where those employed in this career field work.

Telemarketer Industries


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More about our data sources and methodologies.

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