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Arts & Media Management Major

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Arts & Media Management

3,009 Bachelor's Degrees Annually
1,221 Master's Degrees Annually
#107 in Popularity
$89,840 Median Salary

Types of Degrees Arts & Media Management Majors Are Getting

The following table lists how many arts and media management graduations there were in 2017-2018 for each degree level.

Education Level Number of Grads
Bachelor’s Degree 3,009
Master’s Degree 1,221
Associate’s Degree 296
Basic Certificate 156
Undergraduate Certificate 78
Graduate Certificate 44
Doctor’s Degree 7

What Arts & Media Management Majors Need to Know

O*NET surveyed people in occupations related to media management and asked them what knowledge areas, skills, and abilities were important for their jobs. The responses were rated on a scale of 1 to 5 with 5 being most important.

Knowledge Areas for Media Management Majors

Media Management majors often go into careers in which the following knowledge areas are important:

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  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Skills for Media Management Majors

When studying media management, you’ll learn many skills that will help you be successful in a wide range of jobs - even those that do not require a degree in the field. The following is a list of some of the most common skills needed for careers associated with this major:

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  • Speaking - Talking to others to convey information effectively.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Abilities for Media Management Majors

As you progress with your media management degree, there are several abilities you should pick up that will help you in whatever related career you choose. These abilities include:

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  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

What Can You Do With a Arts & Media Management Major?

Below is a list of occupations associated with media management:

Job Title Job Growth Rate Median Salary
Agents and Business Managers of Artists, Performers, and Athletes 4.7% $66,040
Art, Drama, and Music Professors 12.0% $69,960
Compliance Managers 8.0% $107,480
Investment Fund Managers 8.0% $107,480
Music Directors 5.7% $49,630
Producers 12.2% $71,680
Regulatory Affairs Managers 8.0% $107,480
Technical Directors/Managers 12.2% $71,680

Who Is Getting a Bachelor’s Degree in Arts & Media Management?

3,009 Bachelor's Degrees Annually
56% Percent Women
27% Percent Racial-Ethnic Minorities
This is a less frequently chosen undergraduate major. Only 3,009 students graduated with a bachelor’s degree in arts and media management in 2018, making it rank #107 in popularity. This major is dominated by women with about 56% of recent graduates being female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of media management majors is as follows:

Racial-Ethnic Diversity of Media Management Students with Bachelor's Degrees
Race/Ethnicity Number of Grads
Asian 90
Black or African American 284
Hispanic or Latino 311
White 1,892
International Students 195
Other Races/Ethnicities 237

Geographic Diversity

Students from other countries are interested in Media Management, too. About 6.5% of those with this major are international students. The most popular countries for students from outside the country are:

  • China
  • South Korea
  • India
  • Canada
  • Mexico

How Much Do Arts & Media Management Majors Make?

Bachelor’s Degree Starting Salary

According to 2017-2018 data from the U.S. Department of Education, students who graduated with a bachelor’s degree in media management have a median salary of $25,400 during the early years of their career. During this timeframe, most salaries fell between $22,100 (25th percentile) and $28,700 (75th percentile).

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Note that some of these people may have jobs that are not directly related to a media management degree.

Salaries According to BLS

Media Management majors often go into careers where salaries can range from $82,560 to $90,930 (25th to 75th percentile). This range includes all degree levels, so you may expect those with a more advanced degree to make more while those with less advanced degrees will typically make less.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for an Arts & Media Management Major  ( 82560 to 90930 )
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250K
Median Salary for a High School Graduate  ( 30000 to 57900 )
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250K
Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
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250K
Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
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250K

Some careers associated with media management require an advanced degree while some may not even require a bachelor’s. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

Find out what the typical degree level is for media management careers below.

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Education Level Percentage of Workers
Less than a High School Diploma 0.1%
High School Diploma - or the equivalent (for example, GED) 3.7%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production) 1.8%
Some College Courses 4.4%
Associate’s Degree (or other 2-year degree) 3.6%
Bachelor’s Degree 46.4%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. 0.6%
Master’s Degree 25.3%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 1.0%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession. 2.4%
Doctoral Degree 11.4%

Online Arts & Media Management Programs

In 2017-2018, 332 schools offered a media management program of some type. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 31 3
Certificate (1-2 years) 16 0
Certificate (2-4 Years) 1 0
Associate’s Degree 53 5
Bachelor’s Degree 16 2
Post-Baccalaureate 31 3
Master’s Degree 84 13
Post-Master’s 3 0
Doctor’s Degree (Research) 1 0
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in Arts & Media Management Worth It?

The median salary for a media management grad is $89,840 per year. This is based on the weighted average of the most common careers associated with the major.

This is 125% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $998,800 after 20 years!

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You may also be interested in one of the following majors related to media management.

Major Number of Grads
Fine & Studio Arts 41,431
Design & Applied Arts 37,428
Music 27,188
Drama & Theater Arts 17,242
Film, Video & Photographic Arts 16,684
General Visual & Performing Arts 5,302
Dance 3,063
Other Visual Art 910
Crafts, Folk Art & Artisanry 199

References

More about our data sources and methodologies.

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