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Arts & Media Management Major

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Arts & Media Management

3,113 Bachelor's Degrees Annually
1,112 Master's Degrees Annually
#104 in Popularity
$89,840 Median Salary

Types of Degrees Arts & Media Management Majors Are Getting

The following table lists how many arts and media management graduations there were in 2018-2019 for each degree level.

Education Level Number of Grads
Bachelor’s Degree 3,113
Master’s Degree 1,112
Associate’s Degree 249
Basic Certificate 166
Undergraduate Certificate 72
Graduate Certificate 45
Doctor’s Degree 9

What Arts & Media Management Majors Need to Know

In an O*NET survey, media management majors were asked to rate what knowledge areas, skills, and abilities were important in their occupations. These answers were weighted on a scale of 1 to 5 with 5 being the most important.

Knowledge Areas for Media Management Majors

Media Management majors often go into careers in which the following knowledge areas are important:

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  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Skills for Media Management Majors

media management majors are found most commonly in careers in which the following skills are important:

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  • Speaking - Talking to others to convey information effectively.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Abilities for Media Management Majors

As a media management major, you will find yourself needing the following abilities:

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  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

What Can You Do With a Arts & Media Management Major?

Below is a list of occupations associated with media management:

Job Title Job Growth Rate Median Salary
Agents and Business Managers of Artists, Performers, and Athletes 4.7% $66,040
Art, Drama, and Music Professors 12.0% $69,960
Compliance Managers 8.0% $107,480
Investment Fund Managers 8.0% $107,480
Music Directors 5.7% $49,630
Producers 12.2% $71,680
Regulatory Affairs Managers 8.0% $107,480
Technical Directors/Managers 12.2% $71,680

Who Is Getting a Bachelor’s Degree in Arts & Media Management?

3,113 Bachelor's Degrees Annually
57% Percent Women
28% Percent Racial-Ethnic Minorities
This is a less frequently chosen undergraduate major. Only 3,113 students graduated with a bachelor’s degree in arts and media management in 2019, making it rank #104 in popularity. This major is dominated by women with about 57% of recent graduates being female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of media management majors is as follows:

Racial-Ethnic Diversity of Media Management Students with Bachelor's Degrees
Race/Ethnicity Number of Grads
Asian 83
Black or African American 325
Hispanic or Latino 312
White 1,961
International Students 162
Other Races/Ethnicities 270

Geographic Diversity

Students from other countries are interested in Media Management, too. About 5.2% of those with this major are international students. The most popular countries for students from outside the country are:

  • China
  • South Korea
  • India
  • Canada
  • Mexico

How Much Do Arts & Media Management Majors Make?

Bachelor’s Degree Starting Salary

The median starting salary of students who graduated in 2015-2017 with a bachelor’s degree in media management was $25,400 per year. These stats come from the U.S. Department of Education. During this timeframe, most salaries fell between $22,100 (25th percentile) and $28,700 (75th percentile).

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Note that some of these people may have jobs that are not directly related to a media management degree.

Salaries According to BLS

Average salaries range from $82,560 to $90,930 (25th to 75th percentile) for careers related to media management. This range includes all degree levels, so the salary for a person with just a bachelor’s degree may be a little less and the one for a person with an advanced degree may be a little more.

To put that into context, according to BLS data from the first quarter of 2020, the typical high school graduate makes between $30,000 and $57,900 a year (25th through 75th percentile). The average person with a bachelor’s degree (any field) makes between $45,600 and $99,000. Advanced degree holders make the most with salaries between $55,600 and $125,400.

Median Salary for an Arts & Media Management Major  ( 82560 to 90930 )
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250K
Median Salary for a High School Graduate  ( 30000 to 57900 )
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250K
Median Salary for a Bachelor's Degree Holder  ( 45600 to 99000 )
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250K
Median Salary for an Advanced Degree Holder  ( 55600 to 125400 )
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250K

Some careers associated with media management require an advanced degree while some may not even require a bachelor’s. In general, the more advanced your degree the more career options will open up to you. However, there is significant time and money that needs to be invested into your education so weigh the pros and cons.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to media management have obtained the following education levels.

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Education Level Percentage of Workers
Less than a High School Diploma 0.1%
High School Diploma - or the equivalent (for example, GED) 3.7%
Post-Secondary Certificate - awarded for training completed after high school (for example, in agriculture or natural resources, computer services, personal or culinary services, engineering technologies, healthcare, construction trades, mechanic and repair technologies, or precision production) 1.8%
Some College Courses 4.4%
Associate’s Degree (or other 2-year degree) 3.6%
Bachelor’s Degree 46.4%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master. 0.6%
Master’s Degree 25.3%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level. 1.0%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession. 2.4%
Doctoral Degree 11.4%

Online Arts & Media Management Programs

In the 2018-2019 academic year, 336 schools offered some type of arts and media management program. The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level Colleges Offering Programs Colleges Offering Online Classes
Certificate (Less Than 1 Year) 35 2
Certificate (1-2 years) 16 1
Certificate (2-4 Years) 1 0
Associate’s Degree 53 3
Bachelor’s Degree 16 2
Post-Baccalaureate 35 2
Master’s Degree 86 14
Post-Master’s 3 0
Doctor’s Degree (Research) 1 0
Doctor’s Degree (Professional Practice) 0 0
Doctor’s Degree (Other) 0 0

Is a Degree in Arts & Media Management Worth It?

The median salary for a media management grad is $89,840 per year. This is based on the weighted average of the most common careers associated with the major.

This is 125% more than the average salary for an individual holding a high school degree. This adds up to a gain of about $998,800 after 20 years!

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You may also be interested in one of the following majors related to media management.

Major Number of Grads
Fine & Studio Arts 40,751
Design & Applied Arts 36,179
Music 26,968
Drama & Theater Arts 17,726
Film, Video & Photographic Arts 16,756
General Visual & Performing Arts 5,720
Dance 3,234
Other Visual Art 1,071
Crafts, Folk Art & Artisanry 124

References

More about our data sources and methodologies.

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