2023 Best Value Marketing Bachelor's Degree Schools in the Great Lakes Region
Highlighting Quality Schools With More Affordable Pricing
Finding the Best Marketing Bachelor's Degree School for You
Marketing is the #17 most popular major in the country with 52,916 degrees and certificates awarded in 2020-2021.
There are so many programs in today's world that it can tough to figure out which one is the right one for you. Along with traditional schools that require in-person attendence, you can attend one of many reputable online schools. Some programs even offer a hybrid experience. Alternatively, you may choose a trade school that prepares you to enter the workforce with knowledge in a specific field.
The Best Value Marketing Bachelor's Degree Schools in the Great Lakes Region ranking is one of many tools that Course Advisor has developed to help you make your educational decision. This report analyzed 142 schools in the Great Lakes Region to see which ones offered the best value bachelor's degree programs for marketing students. The goal was to highlight schools with more affordable prices than others offering similar quality experiences.
This ranking is not just a list of inexpensive schools. We also consider each school's quality, since we believe a low-quality school may not be a 'bargain' at any price. Specifically, our score for quality is discounted by the published tuition and fees charged by the given college. This gives the cost per unit of quality for each college. The more quality your dollar buys, the better the value.
For nationwide and regional rankings, we use out-of-state tuition and fees in our calculations. For statewide rankings, we use average in-state tuition and fees.
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2023 Best Value Marketing Bachelor’s Degree Schools in the Great Lakes Region
Check out the marketing bachelor's degree programs at these schools if you want to get the best value for your educational dollar.
Top 15% Best Marketing Bachelor's Degree Schools
Our analysis found Franklin University to be the best value school for marketing students who want to pursue a bachelor’s degree in the Great Lakes Region . Located in the large city of Columbus, Franklin University is a private not-for-profit school with a moderately-sized student population.
Out-of-state tuition fees for undergraduate students at Franklin University are $9,577 per year. After completing their Bachelor's Degree, marketing graduates from Franklin University carry an average student debtload of $31,610.
You’ll be in good company if you decide to attend Central Michigan University. It ranked #2 on our 2023 Best Value Marketing Bachelor’s Degree Schools in the Great Lakes Region list. Located in the distant town of Mount Pleasant, Central Michigan is a public school with a large student population.
The average tuition and fees for an out-of-state undergraduate student at Central Michigan are $13,094 a year. The average amount in student loans that marketing majors at Central Michigan take out while working on their Bachelor's Degree is $25,581. Assuming that a graduate chooses a 10-year repayment plan, the average monthly loan payment is $273.
You’ll join some of the best and brightest minds around you if you attend Indiana Wesleyan University - National & Global. The school came in at #3 on this year’s Best Value Marketing Bachelor’s Degree Schools in the Great Lakes Region list. IWU is a fairly large private not-for-profit school located in the rural area of Marion.
IWU undergraduate students pay an average of $9,239 in tuition and fees each year.
You’ll be in good company if you decide to attend Baker College. It ranked #4 on our 2023 Best Value Marketing Bachelor’s Degree Schools in the Great Lakes Region list. Located in the town of Owosso, Baker College is a private not-for-profit college with a small student population.
Baker College undergraduate students pay an average of $12,420 in tuition and fees each year. On average, marketing graduates from Baker College take out $33,925 in student loans while working on their Bachelor's Degree.
Out of the 142 schools in the Great Lakes Region that were part of this year’s ranking, Northern Illinois University landed the # 5 spot on the list. Located in the suburb of Dekalb, NIU is a public school with a large student population.
The average tuition and fees for an out-of-state undergraduate student at NIU are $14,738 a year. The average amount in student loans that marketing majors at NIU take out while working on their Bachelor's Degree is $22,617. This translates to an average monthly loan payment of $268, based on a 10-year repayment plan.
Youngstown State University did quite well in this year’s ranking of the best places for marketing students to get a bachelor’s degree. It came in at #6 on the list. Youngstown State University is a large public school located in the small city of Youngstown.
Youngstown State University undergraduate students pay an average of $9,732 in tuition and fees each year. On average, marketing graduates from Youngstown State University take out $26,863 in student loans while working on their Bachelor's Degree.
University of Akron Main Campus ranked #7 on this year’s Best Value Marketing Bachelor’s Degree Schools in the Great Lakes Region list. University of Akron Main Campus is a large public school located in the midsize city of Akron.
Out-of-state tuition fees for undergraduate students at University of Akron Main Campus are $11,880 per year. When it comes time to repay the loan, graduates who are on a 10-year repayment plan pay an average monthly payment of $300.
University of Wisconsin - Eau Claire landed the #8 spot in the 2023 rankings for the best value bachelor’s degree marketing programs. UW - Eau Claire is a large public school located in the small city of Eau Claire.
UW - Eau Claire undergraduate students pay an average of $17,149 in tuition and fees each year. Marketing majors at UW - Eau Claire take out an average of $22,714 in student loans while working on their Bachelor's Degree.
On top of its placing in our value ranking, UW - Eau Claire also did well on our Best Marketing Bachelor’s Degree Schools in the Great Lakes Region list. It’s in the top 15% of all schools reviewed in this analysis.
Full Marketing at University of Wisconsin - Eau Claire Report
University of Wisconsin - Whitewater landed the #9 spot in the 2023 rankings for the best value bachelor’s degree marketing programs. Located in the distant town of Whitewater, UW - Whitewater is a public school with a fairly large student population.
Out-of-state tuition fees for undergraduate students at UW - Whitewater are $16,602 per year. While working on their Bachelor's Degree, marketing majors at UW - Whitewater accumulate an average of around $23,243 in student debt. The average monthly payment of a loan this size is about $214, assuming that the borrower is on a 10-year repayment plan.
UW - Whitewater excels when it comes to quality. It’s ranked in the top 20% of all schools on our Best Marketing Bachelor’s Degree Schools in the Great Lakes Region list.
Read full report on Marketing at University of Wisconsin - Whitewater
University of Wisconsin - Oshkosh landed the #10 spot in the 2023 rankings for the best value bachelor’s degree marketing programs. Located in the small city of Oshkosh, UW Oshkosh is a public college with a fairly large student population.
UW Oshkosh undergraduate students pay an average of $15,306 in tuition and fees each year.
Read full report on Marketing at University of Wisconsin - Oshkosh
University of Northwestern Ohio did quite well in this year’s ranking of the best places for marketing students to get a bachelor’s degree. It came in at #11 on the list. Located in the suburb of Lima, University of Northwestern Ohio is a private not-for-profit college with a small student population.
Out-of-state tuition fees for undergraduate students at University of Northwestern Ohio are $11,619 per year.
University of Wisconsin - La Crosse landed the #12 spot in the 2023 rankings for the best value bachelor’s degree marketing programs. Located in the city of La Crosse, UW - La Crosse is a public school with a large student population.
UW - La Crosse undergraduate students pay an average of $18,014 in tuition and fees each year. The average amount in student loans that marketing majors at UW - La Crosse take out while working on their Bachelor's Degree is $21,919. This translates to an average monthly loan payment of $156, based on a 10-year repayment plan.
UW - La Crosse excels when it comes to quality. It’s ranked in the top 10% of all schools on our Best Marketing Bachelor’s Degree Schools in the Great Lakes Region list.
Read full report on Marketing at University of Wisconsin - La Crosse
Western Michigan University ranked #13 on this year’s Best Value Marketing Bachelor’s Degree Schools in the Great Lakes Region list. Located in the city of Kalamazoo, WMU is a public school with a large student population.
The average tuition and fees for an out-of-state undergraduate student at WMU are $16,768 a year. Marketing majors at WMU take out an average of $25,317 in student loans while working on their Bachelor's Degree. For students who choose a 10-year repayment plan, the average monthly student loan payment is $307.
With a ranking of #14, Ferris State University did quite well on this year’s best value schools for marketing students working on their bachelor’s degree. Located in the town of Big Rapids, Ferris is a public college with a large student population.
Ferris undergraduate students pay an average of $13,188 in tuition and fees each year. On average, marketing graduates from Ferris take out $24,226 in student loans while working on their Bachelor's Degree.
University of Wisconsin - Parkside ranked #14 on this year’s Best Value Marketing Bachelor’s Degree Schools in the Great Lakes Region list. UW - Parkside is a small public school located in the midsize suburb of Kenosha.
The average tuition and fees for an out-of-state undergraduate student at UW - Parkside are $15,714 a year. After completing their Bachelor's Degree, marketing graduates from UW - Parkside carry an average student debtload of $22,689.
Walsh College ranked #16 on this year’s Best Value Marketing Bachelor’s Degree Schools in the Great Lakes Region list. Located in the city of Troy, Walsh is a private not-for-profit college with a small student population.
The average tuition and fees for an out-of-state undergraduate student at Walsh are $20,310 a year. While working on their Bachelor's Degree, marketing majors at Walsh accumulate an average of around $19,039 in student debt.
With a ranking of #17, Eastern Illinois University did quite well on this year’s best value schools for marketing students working on their bachelor’s degree. EIU is a moderately-sized public school located in the town of Charleston.
The average tuition and fees for an out-of-state undergraduate student at EIU are $14,551 a year.
Grand Valley State University landed the #17 spot in the 2023 rankings for the best value bachelor’s degree marketing programs. GVSU is a fairly large public school located in the suburb of Allendale.
The average tuition and fees for an out-of-state undergraduate student at GVSU are $19,628 a year. Marketing majors at GVSU take out an average of $22,934 in student loans while working on their Bachelor's Degree. This translates to an average monthly loan payment of $238, based on a 10-year repayment plan.
Read full report on Marketing at Grand Valley State University
Western Illinois University ranked #19 on this year’s Best Value Marketing Bachelor’s Degree Schools in the Great Lakes Region list. WIU is a moderately-sized public school located in the town of Macomb.
Out-of-state tuition fees for undergraduate students at WIU are $13,297 per year.
With a ranking of #20, University of Wisconsin - Stevens Point did quite well on this year’s best value schools for marketing students working on their bachelor’s degree. Located in the distant town of Stevens Point, UW - Stevens Point is a public school with a moderately-sized student population.
UW - Stevens Point undergraduate students pay an average of $17,035 in tuition and fees each year.
Purdue University - Main Campus ranked #20 on this year’s Best Value Marketing Bachelor’s Degree Schools in the Great Lakes Region list. Purdue is a fairly large public school located in the city of West Lafayette.
The average tuition and fees for an out-of-state undergraduate student at Purdue are $28,794 a year. The average amount in student loans that marketing majors at Purdue take out while working on their Bachelor's Degree is $18,197. The average monthly payment of a loan this size is about $310, assuming that the borrower is on a 10-year repayment plan.
Purdue excels when it comes to quality. It’s ranked in the top 5% of all schools on our Best Marketing Bachelor’s Degree Schools in the Great Lakes Region list.
Honorable Mentions
Here are some additional great value schools for Marketing students in the Great Lakes Region seeking value that almost earned our Best Value Marketing Bachelor's Degree Schools in the Great Lakes Region award.
| Rank | College | Location |
|---|---|---|
| 22 | Eastern Michigan University | Ypsilanti, MI |
| 23 | Illinois State University | Normal, IL |
| 24 | Southern Illinois University Carbondale | Carbondale, IL |
| 25 | University of Toledo | Toledo, OH |
| 26 | Lake Superior State University | Sault Ste Marie, MI |
| 27 | Indiana State University | Terre Haute, IN |
| 27 | University of Wisconsin - Milwaukee | Milwaukee, WI |
Best Marketing Colleges by State
Explore the best marketing schools for a specific state in the Great Lakes region.
| State | Degrees Awarded |
|---|---|
| Michigan | 2,001 |
| Ohio | 3,259 |
| Illinois | 2,122 |
| Indiana | 730 |
| Wisconsin | 1,561 |
More Marketing Rankings in the Great Lakes Region
Marketing Related Majors for Marketing
One of 21 majors within the area of study, marketing has other similar majors worth exploring.
Most Popular Majors Related to Marketing
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 416,590 |
| Accounting | 99,265 |
| Finance & Financial Management | 57,778 |
| General Business/Commerce | 56,042 |
| Management Sciences & Quantitative Methods | 43,382 |
Notes and References
*These averages are for the top 25 schools only.
- The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
- Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
- Credit for the banner image above goes to Nick Youngson.
More about our data sources and methodologies.
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