Marketing at Eastern Illinois University

If you are interested in studying marketing, you may want to check out the program at Eastern Illinois University. The following information will help you decide if it is a good fit for you.

EIU is located in Charleston, Illinois and has a total student population of 8,626. In the 2020-2021 academic year, 24 students received a bachelor's degree in marketing from EIU.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

EIU Marketing Degrees Available

• Bachelor’s Degree in Marketing

EIU Marketing Rankings

The following rankings from College Factual show how the marketing progam at EIU compares to programs at other colleges and universities.

Note: While rankings may be a good starting point when you're researching a school, they don't necessarily highlight all of a school's strengths. Don't forget to check out the other details that are available for a school to see if it has what you're looking for in a program.

Bachelor’s Degree Overall Quality & Other Notable Rankings

The marketing major at EIU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

Ranking Type	Rank
Most Popular Marketing Schools	453

How Much Do Marketing Graduates from EIU Make?

The median salary of marketing students who receive their bachelor's degree at EIU is $40,850. Unfortunately, this is lower than the national average of $41,682 for all marketing students.

Marketing Student Demographics at EIU

Take a look at the following statistics related to the make-up of the marketing majors at Eastern Illinois University.

EIU Marketing Bachelor’s Program

Of the 24 students who earned a bachelor's degree in Marketing from EIU in 2020-2021, 58% were men and 42% were women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at EIU since its program graduates 14% more men than average.

About 54% of those who receive a bachelor's degree in marketing at EIU are white. This is below average for this degree on the nationwide level. Prospective students may be interested in knowing that this school graduates 8% more racial-ethnic minorities in its marketing bachelor's program than the national average.*

The following table and chart show the race/ethnicity for students who recently graduated from Eastern Illinois University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	0
Black or African American	8
Hispanic or Latino	1
White	13
International Students	2
Other Races/Ethnicities	0

EIU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Hospitality Management
• Specialized Sales, Merchandising & Marketing
• Human Resource Management
• Other Business, Management & Marketing
• Construction Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for IL, the home state for Eastern Illinois University.

Occupation	Jobs in IL	Average Salary in IL
Market Research Analysts and Marketing Specialists	30,150	$61,670
Sales Managers	24,800	$131,400
Marketing Managers	20,760	$130,110
Business Professors	4,030	$107,910
Survey Researchers	1,590	$57,560

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By Nyttend under License

More about our data sources and methodologies.