Marketing at Western Michigan University

If you are interested in studying marketing, you may want to check out the program at Western Michigan University. The following information will help you decide if it is a good fit for you.

WMU is located in Kalamazoo, Michigan and has a total student population of 19,887. Of the 3,747 students who graduated with a bachelor’s degree from Western Michigan University in 2021, 222 of them were marketing majors.

Want to know more about the career opportunities in this field? Check out the Careers in Marketing section at the bottom of this page.

WMU Marketing Degrees Available

• Bachelor’s Degree in Marketing

WMU Marketing Rankings

The marketing major at WMU is not ranked on College Factual’s Best Colleges and Universities for Marketing. This could be for a number of reasons, such as not having enough data on the major or school to make an accurate assessment of its quality.

How Much Do Marketing Graduates from WMU Make?

The median salary of marketing students who receive their bachelor's degree at WMU is $46,518. This is great news for graduates of the program, since this figure is 12% higher than the national average of $41,682 for all marketing bachelor's degree recipients.

Marketing Student Demographics at WMU

Take a look at the following statistics related to the make-up of the marketing majors at Western Michigan University.

WMU Marketing Bachelor’s Program

The marketing program at WMU awarded 222 bachelor's degrees in 2020-2021. About 67% of these degrees went to men with the other 33% going to women. The typical marketing bachelor's degree program is made up of only 45% men. So male students are more repesented at WMU since its program graduates 23% more men than average.

About 76% of those who receive a bachelor's degree in marketing at WMU are white. This is above average for this degree on the nationwide level.

The following table and chart show the race/ethnicity for students who recently graduated from Western Michigan University with a bachelor's in marketing.

Race/Ethnicity	Number of Students
Asian	2
Black or African American	18
Hispanic or Latino	15
White	169
International Students	10
Other Races/Ethnicities	8

WMU also has a doctoral program available in marketing. In 2021, 0 student graduated with a doctor's degree in this field.

Related Majors

• Management Information Systems
• Entrepreneurial Studies
• Management Sciences & Quantitative Methods
• Specialized Sales, Merchandising & Marketing
• Human Resource Management

Careers That Marketing Grads May Go Into

A degree in marketing can lead to the following careers. Since job numbers and average salaries can vary by geographic location, we have only included the numbers for MI, the home state for Western Michigan University.

Occupation	Jobs in MI	Average Salary in MI
Market Research Analysts and Marketing Specialists	18,980	$67,500
Sales Managers	8,640	$142,340
Marketing Managers	4,310	$137,900
Business Professors	2,350	$107,140
Advertising and Promotions Managers	580	$124,670

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• National Center for Education Statistics
• O*NET Online
• Image Credit: By TheKuLeR under License

More about our data sources and methodologies.