Marketing Management

Types of Degrees Marketing Management Majors Are Getting

The following table lists how many marketing/marketing management, general graduations there were for each degree level during the last year for which data was available.

Education Level	Number of Grads
Bachelor’s Degree	43,536
Master’s Degree	2,226
Associate Degree	1,667
Basic Certificate	1,646
Graduate Certificate	550
Undergraduate Certificate	378
Doctor’s Degree	14

What Marketing Management Majors Need to Know

O*NET surveyed people in occupations related to marketing management and asked them what knowledge areas, skills, and abilities were important for their jobs. The responses were rated on a scale of 1 to 5 with 5 being most important.

Knowledge Areas for Marketing Management Majors

This major prepares you for careers in which these knowledge areas are important:

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Skills for Marketing Management Majors

marketing management majors are found most commonly in careers in which the following skills are important:

• Speaking - Talking to others to convey information effectively.
• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Social Perceptiveness - Being aware of others’ reactions and understanding why they react as they do.

Abilities for Marketing Management Majors

A major in marketing management will prepare for your careers in which the following abilities are important:

• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.

What Can You Do With a Marketing Management Major?

People with a marketing management degree often go into the following careers:

Job Title	Job Growth Rate	Median Salary
Advertising and Promotions Managers	5.4%	$117,130
Business Professors	18.0%	$83,960
Green Marketers	5.4%	$117,130
Market Research Analysts and Marketing Specialists	23.2%	$63,120
Marketing Managers	10.1%	$134,290
Sales Managers	7.5%	$124,220

Who Is Getting a Bachelor’s Degree in Marketing Management?

This major is dominated by women with about 56% of recent graduates being female.

Racial-Ethnic Diversity

At the countrywide level, the racial-ethnic distribution of marketing management majors is as follows:

Race/Ethnicity	Number of Grads
Asian	2,315
Black or African American	2,666
Hispanic or Latino	6,073
White	28,200
International Students	1,605
Other Races/Ethnicities	2,677

Geographic Diversity

Americans aren’t the only ones with an interest in Marketing Management. About 3.7% of those with this major are international students.

Amount of Education Required for Careers Related to Marketing Management

Some careers associated with marketing management require an advanced degree while some may not even require a bachelor’s. Whatever the case may be, pursuing more education usually means that more career options will be available to you.

How much schooling do you really need to compete in today’s job market? People currently working in careers related to marketing management have obtained the following education levels.

Education Level	Percentage of Workers
Less than a High School Diploma	1.1%
High School Diploma - or the equivalent (for example, GED)	2.7%
Some College Courses	2.8%
Associate’s Degree (or other 2-year degree)	4.3%
Bachelor’s Degree	36.9%
Post-Baccalaureate Certificate - awarded for completion of an organized program of study; designed for people who have completed a Baccalaureate degree but do not meet the requirements of academic degrees carrying the title of Master.	2.0%
Master’s Degree	13.7%
Post-Master’s Certificate - awarded for completion of an organized program of study; designed for people who have completed a Master’s degree but do not meet the requirements of academic degrees at the doctoral level.	0.1%
First Professional Degree - awarded for completion of a program that: requires at least 2 years of college work before entrance into the program, includes a total of at least 6 academic years of work to complete, and provides all remaining academic requirements to begin practice in a profession.	2.8%
Doctoral Degree	18.0%

Online Marketing Management Programs

The following table lists the number of programs by degree level, along with how many schools offered online courses in the field.

Degree Level	Colleges Offering Programs	Colleges Offering Online Classes
Certificate (Less Than 1 Year)	0	0
Certificate (1-2 years)	86	26
Certificate (2-4 Years)	2	1
Associate’s Degree	212	66
Bachelor’s Degree	69	27
Post-Baccalaureate	0	0
Master’s Degree	136	42
Post-Master’s	16	0
Doctor’s Degree (Research)	13	2
Doctor’s Degree (Professional Practice)	1	0
Doctor’s Degree (Other)	0	0

Majors Related to Marketing Management

You may also be interested in one of the following majors related to marketing management.

Major	Number of Grads
Other Marketing	1,226
Digital Marketing	845
International Marketing	446
Marketing Research	286

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

• College Factual
• College Scorecard
• National Center for Education Statistics
• O*NET Online
• U.S. Bureau of Labor Statistics
• Usual Weekly Earnings of Wage and Salary Workers First Quarter 2020
• Image Credit: By Nick Youngson under License

More about our data sources and methodologies.