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Green Marketers

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What Do Green Marketers Do?

Green Marketer Definition Create and implement methods to market green products and services.

What do Green Marketers do On a Daily Basis?

  • Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations.
  • Write marketing content for green product web sites, brochures, or other communication media.
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
  • Generate or identify sales leads for green products and technologies.
  • Analyze the effectiveness of marketing tactics or channels.
  • Green Marketer
  • Marketing Communications Specialist
  • Marketing Specialist
  • Green Energy Marketing Analyst
  • Environmental Marketing Representative

Green Marketer Employment Estimates

In the United States, there were 31,300 jobs for Advertising and Promotions Managers in 2016.

New jobs are being produced at a rate of 5.5% which is lower than average. The Bureau of Labor Statistics predicts 1,700 new jobs for Green Marketers by 2026. The BLS estimates 3,400 yearly job openings in this field per year.

Forecasted Number of Jobs for Green Marketers in U.S.

The states with the most job growth for Advertising and Promotions Managers are New York, Illinois, and California.

Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.

Green Marketer Average Salary

Advertising and Promotions Managers Make between $57,150 and $208,000 a year. The median salary for this occupation is $117,130.

Salary Ranges for Green Marketers

How much do Advertising and Promotions Managers make in different U.S. states?

Annual Mean Salary by State
State Annual Mean Salary

New York

$174,870

New Jersey

$158,140

Washington

$148,530

Georgia

$146,390

Pennsylvania

$143,620

District of Columbia

$143,600

Delaware

$140,380

California

$137,630

Minnesota

$133,480

Massachusetts

$132,370

North Carolina

$132,250

Missouri

$128,040

Nevada

$127,720

Ohio

$127,080

Michigan

$124,670

Illinois

$123,390

Colorado

$122,970

Virginia

$121,960

Arkansas

$120,990

Rhode Island

$118,380

Connecticut

$116,660

Maryland

$115,010

Iowa

$113,030

Wisconsin

$113,020

Vermont

$112,670

Alabama

$110,480

South Carolina

$109,980

Hawaii

$108,620

Nebraska

$106,780

Oregon

$105,200

West Virginia

$105,150

Kansas

$100,970

Kentucky

$99,080

Texas

$98,960

Florida

$98,480

Alaska

$96,180

Maine

$90,510

Indiana

$90,440

Oklahoma

$89,600

New Hampshire

$89,000

Arizona

$83,700

Tennessee

$82,270

New Mexico

$81,210

Mississippi

$77,770

Louisiana

$75,450

Utah

$66,970

Idaho

$66,860

Tools & Technologies Used by Green Marketers

Below is a list of the types of tools and technologies that Green Marketers may use on a daily basis:

  • Microsoft Office
  • Marketo Marketing Automation
  • YouTube
  • JavaScript
  • Drupal
  • Adobe Systems Adobe Dreamweaver
  • Microsoft Word
  • Google AdWords
  • Microsoft Access
  • Facebook

Who Employs Green Marketers?

Green Marketer Sectors

References

Bureau of Labor Statistics

College Factual

O*NET Online

Image Credit: Via Wikimedia Commons

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