What Do Green Marketers Do?
Green Marketer Definition Create and implement methods to market green products and services.
What do Green Marketers do On a Daily Basis?
- Develop comprehensive marketing strategies, using knowledge of green products and technologies, markets, and regulations.
- Write marketing content for green product web sites, brochures, or other communication media.
- Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of green products and technologies.
- Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
- Generate or identify sales leads for green products and technologies.
- Analyze the effectiveness of marketing tactics or channels.
Related Job Titles
- Green Marketer
- Marketing Communications Specialist
- Marketing Specialist
- Green Energy Marketing Analyst
- Environmental Marketing Representative
Green Marketer Employment Estimates
In the United States, there were 31,300 jobs for Advertising and Promotions Managers in 2016.
New jobs are being produced at a rate of 5.5% which is lower than average. The Bureau of Labor Statistics predicts 1,700 new jobs for Green Marketers by 2026. The BLS estimates 3,400 yearly job openings in this field per year.
The states with the most job growth for Advertising and Promotions Managers are New York, Illinois, and California.
Watch out if you plan on working in West Virginia, Vermont, or New Mexico. These states have the worst job growth for this type of profession.
Green Marketer Average Salary
Advertising and Promotions Managers Make between $57,150 and $208,000 a year. The median salary for this occupation is $117,130.
How much do Advertising and Promotions Managers make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
|
New York |
$174,870 |
|
New Jersey |
$158,140 |
|
Washington |
$148,530 |
|
Georgia |
$146,390 |
|
Pennsylvania |
$143,620 |
|
District of Columbia |
$143,600 |
|
Delaware |
$140,380 |
|
California |
$137,630 |
|
Minnesota |
$133,480 |
|
Massachusetts |
$132,370 |
|
North Carolina |
$132,250 |
|
Missouri |
$128,040 |
|
Nevada |
$127,720 |
|
Ohio |
$127,080 |
|
Michigan |
$124,670 |
|
Illinois |
$123,390 |
|
Colorado |
$122,970 |
|
Virginia |
$121,960 |
|
Arkansas |
$120,990 |
|
Rhode Island |
$118,380 |
|
Connecticut |
$116,660 |
|
Maryland |
$115,010 |
|
Iowa |
$113,030 |
|
Wisconsin |
$113,020 |
|
Vermont |
$112,670 |
|
Alabama |
$110,480 |
|
South Carolina |
$109,980 |
|
Hawaii |
$108,620 |
|
Nebraska |
$106,780 |
|
Oregon |
$105,200 |
|
West Virginia |
$105,150 |
|
Kansas |
$100,970 |
|
Kentucky |
$99,080 |
|
Texas |
$98,960 |
|
Florida |
$98,480 |
|
Alaska |
$96,180 |
|
Maine |
$90,510 |
|
Indiana |
$90,440 |
|
Oklahoma |
$89,600 |
|
New Hampshire |
$89,000 |
|
Arizona |
$83,700 |
|
Tennessee |
$82,270 |
|
New Mexico |
$81,210 |
|
Mississippi |
$77,770 |
|
Louisiana |
$75,450 |
|
Utah |
$66,970 |
|
Idaho |
$66,860 |
Tools & Technologies Used by Green Marketers
Below is a list of the types of tools and technologies that Green Marketers may use on a daily basis:
- Microsoft Office
- Marketo Marketing Automation
- YouTube
- JavaScript
- Drupal
- Adobe Systems Adobe Dreamweaver
- Microsoft Word
- Google AdWords
- Microsoft Access
Who Employs Green Marketers?
References
Image Credit: Via Wikimedia Commons
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